A data profile of the people who buy, follow and care about Symptom in South Africa — modelled from more than twelve digital signal sources. Symptom has an estimated audience of 925,160 people in South Africa.
Symptom has an estimated audience of 925,160 people in South Africa. 68.6% are female, 31.4% are male, average age 43.2. Top brand affinities: Arthritis awareness, Cancer awareness, Microwave oven, Health insurance, Crime fiction.
Top brand affinities include Arthritis awareness, Cancer awareness, Microwave oven, with strongest over-indexing on Arthritis awareness (3.52× the country average).
Demographically, the Symptom audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Indulgence, Community Orientation.
The typical Symptom fan in South Africa is more female, around 43.2 years old, with strong Indulgence tendencies and a notable affinity for Arthritis awareness.
The key figures that characterise the Symptom profile in South Africa.
68.6% are female, 31.4% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 43.2 |
| Estimated audience size | 925,160 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 33% |
of the worldwide Symptom audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 36.1% |
| United Kingdom | 6.3% |
| Australia | 3.4% |
The strongest cross-interests of the Symptom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Arthritis awareness | Health | 3.52× | ||
| 02 | Cancer awareness | Health | 2.24× | ||
| 03 | Cough | Health | 2.20× | ||
| 04 | Diabetes mellitus type 2 awareness | Health | 2.18× | ||
| 05 | Sugar substitute | Food & Beverages | 1.96× | ||
| 06 | Meghan Markle | Fashion & Accessoires | 1.94× | ||
| 07 | Crime fiction | Literature | 1.75× | ||
| 08 | Allergy | Health | 1.73× | ||
| 09 | Hostel | Travel & Leisure | 1.73× | ||
| 10 | Zoo | Kids & Family | 1.67× | ||
| 11 | Birkenstock | Fashion & Accessoires | 1.67× | ||
| 12 | Physical therapy | Business & Career | 1.60× | ||
| 13 | Essential oil | Home & Garden | 1.58× | ||
| 14 | Mineral water | Food & Beverages | 1.57× | ||
| 15 | Microwave oven | Home & Garden | 1.54× | ||
| 16 | Herbalism | Health | 1.54× | ||
| 17 | Fertilizer | Home & Garden | 1.52× | ||
| 18 | Health insurance | Business & Career | 1.51× | ||
| 19 | Non-alcoholic beverage | Food & Beverages | 1.51× | ||
| 20 | Knitting | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.62× | |
| Community Orientation | OPEN | 1.42× | |
| Tradition | CONSERVATISM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.68× | |
| Risk Appetite | THRILL | 0.70× | |
| Need for Security | CONSERVATISM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Symptom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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