A data profile of the people who buy, follow and care about Symptom in Malaysia — modelled from more than twelve digital signal sources. Symptom has an estimated audience of 2,275,248 people in Malaysia.
Symptom has an estimated audience of 2,275,248 people in Malaysia. 52.3% are female, 47.7% are male, average age 43.4. Top brand affinities: Oncology, Malaysiakini, Neurology, Blood vessel, Uric acid.
Top brand affinities include Oncology, Malaysiakini, Neurology, with strongest over-indexing on Oncology (15.23× the country average).
Demographically, the Symptom audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Quality Awareness, Healthy Lifestyle.
The typical Symptom fan in Malaysia is balanced, around 43.4 years old, with strong Quality Awareness tendencies and a notable affinity for Oncology.
The key figures that characterise the Symptom profile in Malaysia.
52.3% are female, 47.7% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 43.4 |
| Estimated audience size | 2,275,248 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 25% |
of the worldwide Symptom audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 36.1% |
| United Kingdom | 6.3% |
| Australia | 3.4% |
The strongest cross-interests of the Symptom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oncology | Health | 15.23× | ||
| 02 | Neurology | Business & Career | 8.64× | ||
| 03 | Aesthetic medicine | Business & Career | 7.13× | ||
| 04 | Blood vessel | Health | 4.09× | ||
| 05 | Uric acid | Health | 3.99× | ||
| 06 | Human digestive system | Health | 3.62× | ||
| 07 | Calcium | Health | 2.73× | ||
| 08 | New Straits Times | News | 2.40× | ||
| 09 | Herbalism | Health | 2.11× | ||
| 10 | Traditional Chinese medicine | Business & Career | 2.01× | ||
| 11 | Cancer awareness | Health | 2.00× | ||
| 12 | Human gastrointestinal tract | Health | 1.97× | ||
| 13 | Social science | Business & Career | 1.91× | ||
| 14 | Singer-songwriter | Music & Radio | 1.79× | ||
| 15 | Malaysiakini | News | 1.77× | ||
| 16 | Google Drive | Technology & Electronics | 1.77× | ||
| 17 | Cholesterol | Food & Beverages | 1.69× | ||
| 18 | Real property | Home & Garden | 1.61× | ||
| 19 | Diabetes mellitus awareness | Health | 1.60× | ||
| 20 | Politics | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.37× | |
| Healthy Lifestyle | BALANCE | 1.29× | |
| Need for Security | CONSERVATISM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Luxury Orientation | PREMIUM | 0.75× | |
| Early Adopter Mentality | POWER | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Symptom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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