Rascasse Audience Intelligence

Apple Music Audience Demographics in United States

Apple Music has an estimated audience of 22.9M people in United States.

#7among TV / music streaming in United States
#38among websites & media in United States
#83in Music & Radio

The average Apple Music fan in United States is 38.5 years old, balanced, and lives primarily in California.

By number of fans, Apple Music ranks #7 among the 75 objects in TV / music streaming in United States — 32.0× the group median.

Its fans are 1.6 years older than the group average of 36.9.

Women make up 46.7% of the fan base, 3.4 percentage points fewer than the group average.

Compared with the other 74 objects in TV / music streaming, Apple Music fans stand out for their interest in Record label, Recording studio and Afrobeat.

Most fans live in California, Texas, Florida.

Top affinities include Record label, Recording studio, Afrobeat, with strongest over-indexing on Record label (2.25× the country average).

Demographically, the Apple Music audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.

The typical Apple Music fan in United States is balanced, around 38.5 years old, with strong Social Media Usage tendencies and a notable affinity for Record label.

Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
22.9M
in United States
Gender
46.7%♀
53.3% male
Age
38.5
average years
Country rank
#1352
among all objects in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Apple Music

46.7% are female, 53.3% are male, average age 38.5.

Fig. 02

Gender split

46.7%
Female
53.3%
Male
Demographic split for Apple Music audience in United States
MetricValue
Female46.7%
Male53.3%
Average age38.5
Estimated audience size22.9M
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Apple Music audience in United States
Age bracketShare%
16-2423%
25-3421%
35-4419%
45-5419%
55+18%
Fig. 04

Worldwide distribution

26.5%

of the worldwide Apple Music audience comes from United States.

Worldwide audience distribution share by country for Apple Music
CountryShare
United States26.5%
Japan13.0%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Apple Music fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~900K2.63×
02Arkansas~300K1.53×
03Mississippi~300K1.53×
04Texas~2.5M1.49×
05Virginia~800K1.41×
06Louisiana~400K1.33×
07Utah~300K1.31×
08Georgia~1M1.30×
09Oklahoma~300K1.28×
10North Carolina~900K1.24×
11Missouri~500K1.18×
12South Carolina~400K1.17×
13Washington, District of Columbia~60K1.17×
14Illinois~1M1.14×
15Idaho~100K1.14×
16Kentucky~300K1.07×
17Ohio~800K1.05×
18New Mexico~200K1.05×
19Florida~1.5M1.04×
20Arizona~500K1.04×
21Oregon~300K1.04×
22New Jersey~600K1.00×
23Indiana~500K1.00×
24North Dakota~50K1.00×
25Tennessee~500K0.98×
26California~2.5M0.96×
27West Virginia~100K0.95×
28Kansas~200K0.93×
29South Dakota~60K0.93×
30New York~1.5M0.91×
31Colorado~400K0.90×
32Nebraska~100K0.90×
33Nevada~200K0.87×
34Maryland~400K0.86×
35Michigan~600K0.85×
36Washington~500K0.85×
37Pennsylvania~800K0.84×
38Delaware~50K0.81×
39Connecticut~200K0.79×
40Wisconsin~300K0.78×
41Iowa~200K0.78×
42Wyoming~30K0.74×
43Massachusetts~400K0.73×
44New Hampshire~70K0.73×
45Montana~50K0.73×
46Rhode Island~50K0.72×
47Alaska~30K0.69×
48Hawaii~70K0.67×
49Minnesota~300K0.66×
50Maine~50K0.55×
Fig. 06

Affinity by region

Affinity by region — Apple Music, United States
0.55×1.00×2.63×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Apple Music audience vs. the country average
#·InterestCategoryAffinity×
01Record labelMusic & Radio2.25×
02Recording studioMusic & Radio2.23×
03AfrobeatMusic & Radio2.22×
04SpotifyInternet & Social Media2.14×
05Hair ExtensionsBeauty & Wellness2.12×
06Underground hip hopMusic & Radio2.11×
07Curly HairBeauty & Wellness2.01×
08Little CaesarMusic & Radio1.81×
09NBA FinalsSports1.77×
10NBA playoffsSports1.76×
11AtlantaTravel & Leisure1.76×
12Rock musicMusic & Radio1.75×
13BeautyBeauty & Wellness1.73×
14Michael JacksonMusic & Radio1.72×
15StreetwearFashion & Accessoires1.72×
16WigBeauty & Wellness1.70×
17Hip hop musicMusic & Radio1.69×
18Music videosMusic & Radio1.68×
19FamilyKids & Family1.54×
20PhotographyArts & Culture1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Apple Music audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Apple Music audience vs. the country average · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.29×
Early Adopter MentalityPOWER1.24×
ExtroversionTHRILL1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Apple Music audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.84×
PatriotismCONSERVATISM0.87×
SustainabilityBALANCE0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV / music streaming audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Apple Music over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/apple-music-22440” · Methodology