Rascasse Audience Intelligence

Crunchyroll Target Market in United States

Crunchyroll has an estimated audience of 13.4M people in United States.

#269among brands in United States#55in Games

The average Crunchyroll fan in United States is 27.9 years old, more male, and lives primarily in California.

Most fans live in California, Texas, Florida.

Top affinities include Howl's Moving Castle (film), Ponyo, Kiki's Delivery Service, with strongest over-indexing on Howl's Moving Castle (film) (20.91× the country average).

Demographically, the Crunchyroll audience skews more male with an average age of 27.9, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

The typical Crunchyroll fan in United States is more male, around 27.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Howl's Moving Castle (film).

Category: Games · Type: Brand

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
13.4M
in United States
Gender
37.6%♀
62.4% male
Age
27.9
average years
Country rank
#2603
among all objects in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Crunchyroll

37.6% are female, 62.4% are male, average age 27.9.

Fig. 02

Gender split

37.6%
Female
62.4%
Male
Demographic split for Crunchyroll audience in United States
MetricValue
Female37.6%
Male62.4%
Average age27.9
Estimated audience size13.4M
Fig. 03

Age distribution

Ø 27.9
average years
Age distribution of the Crunchyroll audience in United States
Age bracketShare%
16-2455%
25-3424%
35-4411%
45-546%
55+5%
Fig. 04

Worldwide distribution

28.1%

of the worldwide Crunchyroll audience comes from United States.

Worldwide audience distribution share by country for Crunchyroll
CountryShare
United States28.1%
Brazil9.5%
Japan6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Crunchyroll customers by region in United States
#RegionReachAffinity×
01Alaska~40K1.40×
02Oklahoma~200K1.33×
03Utah~200K1.28×
04Hawaii~70K1.27×
05Washington~400K1.24×
06Oregon~200K1.24×
07Idaho~90K1.23×
08Texas~1M1.17×
09Arkansas~100K1.16×
10North Dakota~40K1.14×
11Nevada~100K1.12×
12New Mexico~90K1.12×
13California~2M1.11×
14Kansas~100K1.09×
15Arizona~300K1.08×
16Louisiana~200K1.08×
17Florida~900K1.04×
18Georgia~500K1.04×
19Virginia~400K1.03×
20Missouri~300K1.03×
21Kentucky~200K1.03×
22Tennessee~300K1.02×
23Colorado~200K1.02×
24Alabama~200K1.00×
25West Virginia~70K0.99×
26Michigan~400K0.98×
27Indiana~300K0.98×
28Mississippi~100K0.98×
29North Carolina~400K0.96×
30Maryland~200K0.95×
31Wyoming~20K0.94×
32Nebraska~70K0.93×
33Montana~40K0.93×
34Minnesota~200K0.92×
35Iowa~100K0.91×
36Ohio~400K0.90×
37Wisconsin~200K0.90×
38South Dakota~30K0.90×
39South Carolina~200K0.89×
40New York~700K0.88×
41Rhode Island~40K0.88×
42Illinois~400K0.86×
43Maine~50K0.86×
44Connecticut~100K0.84×
45Pennsylvania~400K0.82×
46New Hampshire~40K0.82×
47New Jersey~300K0.81×
48Massachusetts~200K0.81×
49Delaware~30K0.80×
50Vermont~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Crunchyroll, United States
0.75×1.00×1.40×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Crunchyroll audience vs. the country average
#·InterestCategoryAffinity×
01Howl's Moving Castle (film)Movies & TV20.91×
02PonyoMovies & TV20.82×
03Kiki's Delivery ServiceMovies & TV20.06×
04ApocalyptoMovies & TV19.51×
05ThunderCatsMovies & TV19.39×
06JoJo's Bizarre AdventureLiterature15.83×
07My Neighbor TotoroMovies & TV15.58×
08Spirited AwayMovies & TV14.37×
09Power RangersKids & Family13.86×
10Yu-Gi-Oh!Literature13.49×
11FunimationMovies & TV11.29×
12Adventure TimeMovies & TV11.10×
13Final FantasyGames9.33×
14Hunter × HunterLiterature8.98×
15GamingGames6.53×
16Pokémon (video game series)Games6.51×
17OtakuLiterature5.06×
18Harry PotterMovies & TV4.12×
19Anime and manga fandomLiterature3.97×
20SupermanMovies & TV1.98×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Crunchyroll audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Crunchyroll audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.10×
Social Media UsageJOY1.05×
Pet OwnershipJOY0.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Crunchyroll audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.49×
Community OrientationOPEN0.56×
IndulgenceJOY0.61×
0×1.00× baseline2×
Appendix

Explore more audiences

More Games audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Crunchyroll over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/crunchyroll-72840” · Methodology