Rascasse Audience Intelligence

DC Shoes Target Market in United States

DC Shoes has an estimated audience of 3M people in United States.

#17among Sportswear in United States
#1119among brands in United States#487in Fashion & Accessoires

The average DC Shoes fan in United States is 33.2 years old, more male, and lives primarily in California.

By number of fans, DC Shoes ranks #17 among the 98 objects in Sportswear in United States — 85.4× the group median.

Its fans are 1.6 years younger than the group average of 34.8.

Women make up 36.5% of the fan base, 13.9 percentage points fewer than the group average.

Compared with the other 97 objects in Sportswear, DC Shoes fans stand out for their interest in Nyjah Huston, Skate shoe and RVCA.

Most fans live in California, Texas, Florida.

Top affinities include Nyjah Huston, Skate shoe, Hurley, with strongest over-indexing on Nyjah Huston (38.9× the country average).

Demographically, the DC Shoes audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Risk Appetite, Sustainability.

The typical DC Shoes fan in United States is more male, around 33.2 years old, with strong Risk Appetite tendencies and a notable affinity for Nyjah Huston.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3M
in United States
Gender
36.5%♀
63.5% male
Age
33.2
average years
Country rank
#10118
among all objects in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of DC Shoes

36.5% are female, 63.5% are male, average age 33.2.

Fig. 02

Gender split

36.5%
Female
63.5%
Male
Demographic split for DC Shoes audience in United States
MetricValue
Female36.5%
Male63.5%
Average age33.2
Estimated audience size3M
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the DC Shoes audience in United States
Age bracketShare%
16-2436%
25-3423%
35-4419%
45-5413%
55+9%
Fig. 04

Worldwide distribution

24.5%

of the worldwide DC Shoes audience comes from United States.

Worldwide audience distribution share by country for DC Shoes
CountryShare
United States24.5%
Japan6.4%
Spain4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

DC Shoes customers by region in United States
#RegionReachAffinity×
01Nevada~60K2.03×
02Arizona~100K1.96×
03California~600K1.77×
04Utah~50K1.75×
05New Mexico~30K1.60×
06Texas~300K1.52×
07Idaho~20K1.38×
08Oregon~50K1.37×
09Washington~90K1.30×
10Oklahoma~50K1.30×
11Colorado~70K1.29×
12Alaska~7K1.06×
13Florida~200K1.03×
14Georgia~100K1.03×
15Illinois~100K1.02×
16Indiana~60K1.00×
17Arkansas~30K1.00×
18Wyoming~5K1.00×
19Kansas~30K0.99×
20North Carolina~100K0.98×
21Nebraska~20K0.97×
22Montana~10K0.97×
23Tennessee~60K0.93×
24Kentucky~40K0.92×
25Iowa~30K0.92×
26Virginia~70K0.90×
27Minnesota~50K0.90×
28Maryland~50K0.89×
29Missouri~50K0.88×
30West Virginia~10K0.85×
31South Dakota~7K0.85×
32North Dakota~6K0.84×
33Ohio~90K0.83×
34South Carolina~40K0.83×
35Wisconsin~40K0.82×
36Michigan~70K0.81×
37Alabama~40K0.79×
38New Hampshire~9K0.77×
39Pennsylvania~90K0.76×
40New Jersey~60K0.76×
41Louisiana~30K0.76×
42Connecticut~20K0.76×
43New York~100K0.75×
44Maine~9K0.75×
45Rhode Island~7K0.75×
46Delaware~6K0.72×
47Hawaii~9K0.71×
48Mississippi~20K0.69×
49Massachusetts~40K0.67×
50Washington, District of Columbia~4K0.61×
Fig. 06

Affinity by region

Affinity by region — DC Shoes, United States
0.61×1.00×2.03×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the DC Shoes audience vs. the country average
#·InterestCategoryAffinity×
01Nyjah HustonSports38.90×
02Skate shoeFashion & Accessoires35.80×
03HurleyFashion & Accessoires32.70×
04RVCAFashion & Accessoires29.63×
05BillabongFashion & Accessoires27.50×
06Rip CurlFashion & Accessoires25.63×
07roxyFashion & Accessoires25.00×
08VolcomFashion & Accessoires24.14×
09AlpinestarsCars & Mobility23.90×
10O'Neill (brand)Fashion & Accessoires20.36×
11WakesurfingSports18.05×
12KithFashion & Accessoires15.86×
13WindsurfingSports12.74×
14Aaron JudgeSports10.92×
15WakeboardingSports10.79×
16Winter sportSports5.89×
17QueensTravel & Leisure5.55×
18Extreme sportSports5.48×
19JapanTravel & Leisure4.85×
20Google MapsInternet & Social Media3.13×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the DC Shoes audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the DC Shoes audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.58×
SustainabilityBALANCE2.88×
Sports ActivityPOWER1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the DC Shoes audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.67×
MindfulnessBALANCE0.78×
TraditionCONSERVATISM0.78×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sportswear audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in DC Shoes over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/dc-shoes-5406” · Methodology