Rascasse Audience Intelligence

Superdry. Target Market in United States

Superdry. has an estimated audience of 1.6M people in United States.

#8among Mainstream fashion in United States
#1868among brands in United States#755in Fashion & Accessoires

The average Superdry. fan in United States is 31.8 years old, more female, and lives primarily in New York.

By number of fans, Superdry. ranks #8 among the 54 objects in Mainstream fashion in United States — 8.4× the group median.

Its fans are 2.7 years younger than the group average of 34.5.

Women make up 66.2% of the fan base, 6.7 percentage points more than the group average.

Compared with the other 53 objects in Mainstream fashion, Superdry. fans stand out for their interest in SuperGroup, G-Star Raw and Zadig & Voltaire.

Interest is seasonal: January, November and December account for 42% of the year's searches, June is the quietest month.

Most fans live in New York, California, Florida.

Top affinities include SuperGroup, G-Star Raw, Zadig & Voltaire, with strongest over-indexing on SuperGroup (145.17× the country average).

Demographically, the Superdry. audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Sustainability, Luxury Orientation.

The typical Superdry. fan in United States is more female, around 31.8 years old, with strong Sustainability tendencies and a notable affinity for SuperGroup.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.6M
in United States
Gender
66.2%♀
33.8% male
Age
31.8
average years
Country rank
#16790
among all objects in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Superdry.

66.2% are female, 33.8% are male, average age 31.8.

Fig. 02

Gender split

66.2%
Female
33.8%
Male
Demographic split for Superdry. audience in United States
MetricValue
Female66.2%
Male33.8%
Average age31.8
Estimated audience size1.6M
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Superdry. audience in United States
Age bracketShare%
16-2444%
25-3420%
35-4415%
45-5413%
55+8%
Fig. 04

Worldwide distribution

12.3%

of the worldwide Superdry. audience comes from United States.

Worldwide audience distribution share by country for Superdry.
CountryShare
United Kingdom19.9%
United States12.3%
France8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Superdry. customers by region in United States
#RegionReachAffinity×
01New York~800K7.79×
02Washington, District of Columbia~10K3.26×
03Maryland~70K2.35×
04New Jersey~100K2.27×
05Massachusetts~70K2.22×
06Illinois~100K1.88×
07California~300K1.67×
08Virginia~60K1.50×
09Connecticut~20K1.37×
10Florida~100K1.35×
11Pennsylvania~70K1.20×
12Nevada~20K1.15×
13Rhode Island~6K1.14×
14Delaware~5K1.10×
15Washington~40K1.05×
16Hawaii~6K0.90×
17Alaska~3K0.84×
18Georgia~40K0.83×
19New Hampshire~5K0.83×
20Vermont~3K0.83×
21Oregon~20K0.77×
22Maine~5K0.76×
23North Dakota~3K0.75×
24Minnesota~20K0.73×
25South Dakota~3K0.73×
26North Carolina~40K0.72×
27Michigan~30K0.71×
28Colorado~20K0.70×
29Montana~4K0.70×
30Utah~10K0.69×
31Texas~70K0.68×
32Indiana~20K0.67×
33Wisconsin~20K0.66×
34West Virginia~6K0.66×
35Arizona~20K0.62×
36Idaho~5K0.62×
37New Mexico~6K0.61×
38Nebraska~6K0.61×
39South Carolina~20K0.59×
40Arkansas~9K0.59×
41Kansas~8K0.59×
42Ohio~30K0.58×
43Mississippi~8K0.58×
44Missouri~20K0.57×
45Iowa~9K0.57×
46Tennessee~20K0.56×
47Kentucky~10K0.56×
48Oklahoma~10K0.54×
49Louisiana~10K0.51×
50Alabama~10K0.49×
Fig. 06

Affinity by region

Affinity by region — Superdry., United States
0.49×1.00×7.79×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Superdry. audience vs. the country average
#·InterestCategoryAffinity×
01SuperGroupMusic & Radio145.17×
02G-Star RawFashion & Accessoires88.70×
03Zadig & VoltaireFashion & Accessoires85.02×
04AllSaintsShopping26.49×
05G-ShockFashion & Accessoires20.55×
06Rainbow ShopShopping19.46×
07Comme des GarçonsFashion & Accessoires17.93×
08DickiesFashion & Accessoires17.49×
09WE FashionFashion & Accessoires15.78×
10Mark WahlbergMovies & TV12.64×
11FitbitTechnology & Electronics10.67×
12Ready-to-wearFashion & Accessoires9.89×
13RevenueBusiness & Career9.25×
14Punk fashionFashion & Accessoires9.10×
15New York JetsSports8.29×
16BalenciagaFashion & Accessoires7.85×
17The Open ChampionshipSports6.95×
18PGA ChampionshipSports6.76×
19Tory BurchFashion & Accessoires6.09×
20Banana RepublicFashion & Accessoires6.04×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Superdry. audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Superdry. audience vs. the country average · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE4.10×
Luxury OrientationPREMIUM2.87×
TravellingTHRILL2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Superdry. audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.70×
PatriotismCONSERVATISM0.71×
TraditionCONSERVATISM0.78×
0×1.00× baseline2×
Appendix

Explore more audiences

More Mainstream fashion audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Superdry. over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/superdry-17196” · Methodology