Rascasse Audience Intelligence

VfB Stuttgart Fan Demographics in Germany

VfB Stuttgart has an estimated audience of 11.7M people in Germany.

#13among Soccer in Germany
#7among teams in Germany
#25in Sports

The average VfB Stuttgart fan in Germany is 36.3 years old, more male, and lives primarily in Baden-Württemberg.

By number of fans, VfB Stuttgart ranks #4 among the 18 Bundesliga teams in Germany — 1.4× the group median.

Women make up 32.8% of the fan base, 4.0 percentage points more than the group average.

Compared with the other 17 Bundesliga teams, VfB Stuttgart fans stand out for their interest in Deniz Undav, Michael Olise and Manuel Neuer.

In Q3/2026, search interest was −15.7% on the same quarter a year earlier; the median across the group was +10.2%.

Most fans live in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top affinities include Deniz Undav, Hertha BSC, RB Leipzig, with strongest over-indexing on Deniz Undav (10.15× the country average).

Demographically, the VfB Stuttgart audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Risk Appetite.

The typical VfB Stuttgart fan in Germany is more male, around 36.3 years old, with strong Risk Appetite tendencies and a notable affinity for Deniz Undav.

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
11.7M
in Germany
Gender
32.8%♀
67.2% male
Age
36.3
average years
Country rank
#241
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of VfB Stuttgart fans

32.8% are female, 67.2% are male, average age 36.3.

Fig. 02

Gender split

32.8%
Female
67.2%
Male
Demographic split for VfB Stuttgart audience in Germany
MetricValue
Female32.8%
Male67.2%
Average age36.3
Estimated audience size11.7M
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the VfB Stuttgart audience in Germany
Age bracketShare%
16-2430%
25-3421%
35-4418%
45-5418%
55+14%
Fig. 04

Worldwide distribution

69.9%

of the worldwide VfB Stuttgart audience comes from Germany.

Worldwide audience distribution share by country for VfB Stuttgart
CountryShare
Germany69.9%
Brazil2.7%
United Kingdom2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

VfB Stuttgart fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~8.5M7.53×
02Bayern~1.5M0.82×
03Hessen~700K0.78×
04Rheinland-Pfalz~400K0.70×
05Saarland~100K0.68×
06Sachsen~300K0.59×
07Niedersachsen~700K0.58×
08Thüringen~200K0.57×
09Nordrhein-Westfalen~1.5M0.53×
10Schleswig-Holstein~200K0.50×
11Sachsen-Anhalt~200K0.50×
12Hamburg~100K0.50×
13Bremen~50K0.47×
14Berlin~200K0.46×
15Brandenburg~200K0.42×
16Mecklenburg-Vorpommern~90K0.42×
Fig. 06

Affinity by region

Affinity by region — VfB Stuttgart, Germany
0.42×1.00×7.53×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the VfB Stuttgart audience vs. the country average
#·InterestCategoryAffinity×
01Deniz UndavSports10.15×
02Hertha BSCSports7.20×
03RB LeipzigSports6.79×
04Hamburger SVSports6.61×
053. LigaSports6.55×
06FC Schalke 04Sports5.97×
07SV Werder BremenSports5.91×
08Borussia MönchengladbachSports5.83×
09Dynamo DresdenSports5.27×
10Michael OliseSports5.22×
111. FC KölnSports5.08×
12Harry KaneSports5.00×
132. BundesligaSports4.61×
14Jürgen KloppSports4.48×
15Manuel NeuerSports4.40×
16Borussia DortmundSports3.89×
17SportschauSports3.89×
18FC Bayern MunichSports3.39×
19BundesligaSports3.19×
20FIFA World CupSports2.85×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the VfB Stuttgart audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the VfB Stuttgart audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.20×
TraditionCONSERVATISM0.99×
IndividualismJOY0.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the VfB Stuttgart audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.52×
ExtroversionTHRILL0.61×
Pet OwnershipJOY0.64×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in Germany

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in VfB Stuttgart over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/vfb-stuttgart-2389” · Methodology