Rascasse Audience Intelligence

WhatsApp Audience Demographics in United States

WhatsApp has an estimated audience of 29,913,092 people in United States.

#10among Social media in United States
#25among Website / Newspaper / Magazine in United States
#24in Internet & Social Media

The average WhatsApp fan in United States is 37.1 years old, balanced, and lives primarily in California.

By number of fans, WhatsApp ranks #10 among the 36 objects in Social media in United States — 10.2× the group median.

Its fans are 0.8 years younger than the group average of 37.9.

Women make up 50.6% of the fan base, 6.4 percentage points fewer than the group average.

Compared with the other 35 objects in Social media, WhatsApp fans stand out for their interest in Nottingham Trent University, Erlang (programming language) and Scott Eastwood.

Most fans live in California, Florida, Texas.

Top affinities include Nottingham Trent University, Erlang (programming language), Scott Eastwood, with strongest over-indexing on Nottingham Trent University (30.1× the country average).

Demographically, the WhatsApp audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Social Media Usage, Need for Security.

The typical WhatsApp fan in United States is balanced, around 37.1 years old, with strong Social Media Usage tendencies and a notable affinity for Nottingham Trent University.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
29.9M
in United States
Gender
50.6%♀
49.4% male
Age
37.1
average years
Country rank
#909
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of WhatsApp

50.6% are female, 49.4% are male, average age 37.1.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for WhatsApp audience in United States
MetricValue
Female50.6%
Male49.4%
Average age37.1
Estimated audience size29,913,092
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the WhatsApp audience in United States
Age bracketShare%
16-2425%
25-3422%
35-4420%
45-5418%
55+14%
Fig. 04

Worldwide distribution

5.0%

of the worldwide WhatsApp audience comes from United States.

Worldwide audience distribution share by country for WhatsApp
CountryShare
China8.8%
United States5.0%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

WhatsApp fans by region: top regions in United States
#RegionReachAffinity×
01Florida~3.5M1.93×
02California~6M1.69×
03New York~3M1.61×
04New Jersey~1.5M1.61×
05Washington, District of Columbia~100K1.61×
06Texas~3M1.51×
07Virginia~1M1.27×
08Massachusetts~800K1.23×
09Maryland~700K1.19×
10Washington~800K1.18×
11Illinois~1.5M1.17×
12Georgia~1M1.17×
13Oregon~400K1.14×
14Arizona~800K1.12×
15Connecticut~400K1.12×
16Kansas~300K1.09×
17Utah~300K1.06×
18Nevada~300K1.06×
19Kentucky~400K1.03×
20Louisiana~400K1.02×
21North Carolina~1M1.00×
22Tennessee~600K1.00×
23Wyoming~50K0.99×
24Rhode Island~90K0.97×
25New Mexico~200K0.96×
26Colorado~500K0.93×
27Indiana~500K0.89×
28South Carolina~400K0.89×
29Arkansas~200K0.89×
30Pennsylvania~1M0.88×
31Missouri~500K0.88×
32Oklahoma~300K0.86×
33Alabama~400K0.85×
34Delaware~70K0.84×
35Michigan~700K0.83×
36Mississippi~200K0.79×
37Ohio~800K0.78×
38Minnesota~400K0.78×
39Nebraska~100K0.78×
40Idaho~100K0.78×
41Iowa~200K0.77×
42South Dakota~60K0.75×
43North Dakota~50K0.75×
44Alaska~50K0.75×
45Hawaii~90K0.74×
46New Hampshire~80K0.72×
47Wisconsin~400K0.71×
48West Virginia~100K0.71×
49Maine~80K0.68×
50Montana~60K0.60×
Fig. 06

Affinity by region

Affinity by region — WhatsApp, United States
0.60×1.00×1.93×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the WhatsApp audience vs. the country average
#·InterestCategoryAffinity×
01Nottingham Trent UniversityBusiness & Career30.10×
02Erlang (programming language)Technology & Electronics25.88×
03Scott EastwoodMovies & TV13.13×
04Voice over IPTechnology & Electronics8.25×
05PetróleoCars & Mobility6.35×
06SkypeInternet & Social Media5.93×
07Cash AppBusiness & Career5.47×
08Facebook MessengerInternet & Social Media4.38×
09Liga MXSports4.07×
10UruguayTravel & Leisure3.85×
11Buenos AiresTravel & Leisure3.17×
12Zoom!Business & Career3.11×
13ArgentinaTravel & Leisure3.05×
14Instant messagingInternet & Social Media2.70×
15Real Madrid Club de FútbolSports2.38×
16FIFA World CupSports2.01×
17AmericasTravel & Leisure1.96×
18VideoMovies & TV1.77×
19BroadcastingMovies & TV1.74×
20FIFA World Cup 2026Sports1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the WhatsApp audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the WhatsApp audience vs. the country average · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.56×
Need for SecurityCONSERVATISM1.39×
Price SensitivityPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the WhatsApp audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
IndividualismJOY0.93×
Sports ActivityPOWER0.95×
0×1.00× baseline2×
Appendix

Explore more audiences

More Social media audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in WhatsApp over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/whatsapp-17336” · Methodology