Rascasse Audience Intelligence

Chelsea F.C. Fan Demographics in Germany

Chelsea F.C. has an estimated audience of 3.3M people in Germany.

#73among Soccer in Germany
#36among teams in Germany
#168in Sports

The average Chelsea F.C. fan in Germany is 32.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

By number of fans, Chelsea F.C. ranks #6 among the 20 Premier League teams in Germany — 7.5× the group median.

Its fans are 0.6 years older than the group average of 31.8.

Women make up 32.7% of the fan base, 1.6 percentage points more than the group average.

Compared with the other 19 Premier League teams, Chelsea F.C. fans stand out for their interest in Xabi Alonso, Juventus FC and Sports.

In Q3/2026, search interest was −36.6% on the same quarter a year earlier; the median across the group was +23.0%.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Cricbuzz, Xabi Alonso, Transfermarkt, with strongest over-indexing on Cricbuzz (13.02× the country average).

Demographically, the Chelsea F.C. audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Career Orientation, Community Orientation.

The typical Chelsea F.C. fan in Germany is more male, around 32.4 years old, with strong Career Orientation tendencies and a notable affinity for Cricbuzz.

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.3M
in Germany
Gender
32.7%♀
67.3% male
Age
32.4
average years
Country rank
#2007
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Chelsea F.C. fans

32.7% are female, 67.3% are male, average age 32.4.

Fig. 02

Gender split

32.7%
Female
67.3%
Male
Demographic split for Chelsea F.C. audience in Germany
MetricValue
Female32.7%
Male67.3%
Average age32.4
Estimated audience size3.3M
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Chelsea F.C. audience in Germany
Age bracketShare%
16-2440%
25-3423%
35-4416%
45-5413%
55+8%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Chelsea F.C. audience comes from Germany.

Worldwide audience distribution share by country for Chelsea F.C.
CountryShare
United Kingdom11.1%
United States9.9%
Brazil7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Chelsea F.C. fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.46×
02Hessen~400K1.44×
03Hamburg~80K1.12×
04Baden-Württemberg~500K1.10×
05Bayern~600K1.07×
06Bremen~30K1.07×
07Sachsen-Anhalt~90K1.05×
08Nordrhein-Westfalen~700K0.97×
09Thüringen~80K0.96×
10Saarland~40K0.92×
11Rheinland-Pfalz~100K0.91×
12Brandenburg~90K0.91×
13Niedersachsen~300K0.90×
14Sachsen~100K0.78×
15Schleswig-Holstein~90K0.77×
16Mecklenburg-Vorpommern~50K0.74×
Fig. 06

Affinity by region

Affinity by region — Chelsea F.C., Germany
0.74×1.00×1.46×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Chelsea F.C. audience vs. the country average
#·InterestCategoryAffinity×
01CricbuzzSports13.02×
02Xabi AlonsoSports6.92×
03TransfermarktSports6.08×
04Arsenal F.C.Sports5.35×
05La LigaSports4.35×
06Juventus FCSports4.01×
07Manchester United F.C.Sports4.00×
08Manchester City F.C.Sports3.80×
09Premier LeagueSports3.74×
10FIFA World Cup 2026Sports3.68×
11UEFA Europa LeagueSports3.66×
12FIFA World CupSports3.31×
13Lamine YamalSports3.31×
14Harry KaneSports3.28×
15FC BarcelonaSports3.12×
16Real Madrid Club de FútbolSports3.06×
17UEFA Champions LeagueSports2.78×
18Borussia DortmundSports1.89×
19BundesligaSports1.80×
20SportsSports1.65×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Chelsea F.C. audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Chelsea F.C. audience vs. the country average · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.23×
Community OrientationOPEN1.19×
Early Adopter MentalityPOWER1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Chelsea F.C. audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.54×
CreativityOPEN0.59×
TraditionCONSERVATISM0.60×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in Germany

See Chelsea F.C. audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Chelsea F.C. over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/chelsea-fc-11678” · Methodology