Rascasse Audience Intelligence

VfB Stuttgart Fan Demographics in Germany

VfB Stuttgart has an estimated audience of 11.7M people in Germany.

#11among Soccer in Germany
#7among teams in Germany
#22in Sports

The average VfB Stuttgart fan in Germany is 36.3 years old, more male, and lives primarily in Baden-Württemberg.

By number of fans, VfB Stuttgart ranks #5 among the 18 Bundesliga teams in Germany — 1.6× the group median.

Women make up 32.8% of the fan base, 4.0 percentage points more than the group average.

In Q2/2026, search interest was −5.2% on the same quarter a year earlier; the median across the group was +7.8%.

Most fans live in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top affinities include Deniz Undav, Hertha BSC, RB Leipzig, with strongest over-indexing on Deniz Undav (10.15× the country average).

Demographically, the VfB Stuttgart audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Risk Appetite.

The typical VfB Stuttgart fan in Germany is more male, around 36.3 years old, with strong Risk Appetite tendencies and a notable affinity for Deniz Undav.

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
11.7M
in Germany
Gender
32.8%♀
67.2% male
Age
36.3
average years
Country rank
#215
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of VfB Stuttgart fans

32.8% are female, 67.2% are male, average age 36.3.

Fig. 02

Gender split

32.8%
Female
67.2%
Male
Demographic split for VfB Stuttgart audience in Germany
MetricValue
Female32.8%
Male67.2%
Average age36.3
Estimated audience size11.7M
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the VfB Stuttgart audience in Germany
Age bracketShare%
16-2430%
25-3421%
35-4418%
45-5418%
55+14%
Fig. 04

Worldwide distribution

64.2%

of the worldwide VfB Stuttgart audience comes from Germany.

Worldwide audience distribution share by country for VfB Stuttgart
CountryShare
Germany64.2%
United Kingdom3.0%
Brazil3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

VfB Stuttgart fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~8M7.56×
02Bayern~1.5M0.82×
03Hessen~600K0.78×
04Rheinland-Pfalz~400K0.70×
05Saarland~90K0.68×
06Sachsen~300K0.59×
07Niedersachsen~600K0.58×
08Thüringen~200K0.57×
09Nordrhein-Westfalen~1.5M0.53×
10Schleswig-Holstein~200K0.50×
11Hamburg~100K0.50×
12Sachsen-Anhalt~100K0.49×
13Bremen~40K0.46×
14Berlin~200K0.45×
15Brandenburg~100K0.42×
16Mecklenburg-Vorpommern~90K0.41×
Fig. 06

Affinity by region

Affinity by region — VfB Stuttgart, Germany
0.41×1.00×7.56×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the VfB Stuttgart audience vs. the country average
#·InterestCategoryAffinity×
01Deniz UndavSports10.15×
02Hertha BSCSports7.20×
03RB LeipzigSports6.79×
04Hamburger SVSports6.61×
05F.C. Hansa RostockSports6.57×
063. LigaSports6.55×
07FC Schalke 04Sports5.97×
08Hannover 96Sports5.92×
09SV Werder BremenSports5.91×
10Borussia MönchengladbachSports5.83×
11SC FreiburgSports5.82×
12Dynamo DresdenSports5.27×
131. FC KölnSports5.08×
142. BundesligaSports4.61×
15Borussia DortmundSports3.89×
16SportschauSports3.89×
17FC Bayern MunichSports3.39×
18Eintracht FrankfurtSports3.39×
19BundesligaSports3.19×
20FIFA World CupSports2.85×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the VfB Stuttgart audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the VfB Stuttgart audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.20×
TraditionCONSERVATISM0.99×
IndividualismJOY0.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the VfB Stuttgart audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.52×
ExtroversionTHRILL0.61×
Pet OwnershipJOY0.64×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in Germany

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in VfB Stuttgart over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/vfb-stuttgart-2389” · Methodology