Rascasse Audience Intelligence

Hooters Target Market in United States

Hooters has an estimated audience of 6.3M people in United States.

#20among Fast food restaurants in United States#603among brands in United States#397in Food & Beverages

The average Hooters fan in United States is 40.1 years old, more male, and lives primarily in Florida.

By number of fans, Hooters ranks #20 among the 88 objects in Fast food restaurants in United States — 12.0× the group median.

Its fans are 0.9 years older than the group average of 39.2.

Women make up 37.7% of the fan base, 17.7 percentage points fewer than the group average.

Compared with the other 87 objects in Fast food restaurants, Hooters fans stand out for their interest in Chocolate Skateboards, Evolve Skateboards and Zoo York (company).

Most fans live in Florida, Texas, Illinois.

Top affinities include Chocolate Skateboards, Evolve Skateboards, Zoo York (company), with strongest over-indexing on Chocolate Skateboards (66.05× the country average).

Demographically, the Hooters audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Price Sensitivity, Extroversion.

The typical Hooters fan in United States is more male, around 40.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Chocolate Skateboards.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
6.3M
in United States
Gender
37.7%♀
62.3% male
Age
40.1
average years
Country rank
#5442
among all objects in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Hooters

37.7% are female, 62.3% are male, average age 40.1.

Fig. 02

Gender split

37.7%
Female
62.3%
Male
Demographic split for Hooters audience in United States
MetricValue
Female37.7%
Male62.3%
Average age40.1
Estimated audience size6.3M
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Hooters audience in United States
Age bracketShare%
16-2415%
25-3422%
35-4423%
45-5422%
55+18%
Fig. 04

Worldwide distribution

50.0%

of the worldwide Hooters audience comes from United States.

Worldwide audience distribution share by country for Hooters
CountryShare
United States50.0%
Mexico6.8%
Saudi Arabia6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Hooters customers by region in United States
#RegionReachAffinity×
01Florida~1.5M3.12×
02Illinois~600K2.61×
03Louisiana~200K2.34×
04New Mexico~80K2.07×
05Virginia~300K1.74×
06Texas~700K1.62×
07Missouri~200K1.60×
08Georgia~300K1.57×
09Tennessee~200K1.57×
10Indiana~200K1.56×
11Delaware~30K1.46×
12South Carolina~100K1.45×
13Kentucky~100K1.38×
14North Carolina~300K1.35×
15Alabama~100K1.28×
16Oklahoma~90K1.17×
17Kansas~60K1.11×
18Arkansas~60K1.09×
19Colorado~100K1.06×
20Massachusetts~100K1.02×
21Maryland~100K1.01×
22Arizona~100K0.99×
23Nebraska~40K0.98×
24Mississippi~50K0.97×
25New Jersey~200K0.95×
26Ohio~200K0.85×
27Connecticut~50K0.78×
28Iowa~50K0.78×
29Michigan~100K0.77×
30Nevada~50K0.76×
31Pennsylvania~200K0.69×
32Washington, District of Columbia~9K0.69×
33California~500K0.68×
34New York~300K0.68×
35Rhode Island~10K0.63×
36Wisconsin~70K0.62×
37Minnesota~60K0.53×
38West Virginia~20K0.53×
39New Hampshire~10K0.52×
40Utah~30K0.51×
41Washington~70K0.48×
42South Dakota~7K0.44×
43Oregon~30K0.43×
44Idaho~10K0.42×
45North Dakota~6K0.42×
46Maine~10K0.41×
47Vermont~5K0.41×
48Hawaii~10K0.39×
49Montana~8K0.39×
50Alaska~5K0.36×
Fig. 06

Affinity by region

Affinity by region — Hooters, United States
0.36×1.00×3.12×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Hooters audience vs. the country average
#·InterestCategoryAffinity×
01Chocolate SkateboardsSports66.05×
02Evolve SkateboardsSports56.29×
03Zoo York (company)Fashion & Accessoires54.12×
04Hunderfossen FamilieparkPets & Animals51.08×
05Senran KaguraGames42.27×
06Mobile World CongressTechnology & Electronics28.69×
07Twin Peaks (restaurant chain)Food & Beverages15.14×
08Clearwater, FloridaTravel & Leisure6.24×
09Chuck E. Cheese'sFood & Beverages5.93×
10WingstopFood & Beverages5.53×
11SalvationPolitics & Society5.05×
12Portal (architecture)Home & Garden5.03×
13PredictionBusiness & Career4.56×
14Dave & Buster'sFood & Beverages4.51×
15Buffalo Wild WingsFood & Beverages3.72×
16LongHorn SteakhouseFood & Beverages3.32×
17Applebee'sFood & Beverages3.15×
18Olive GardenFood & Beverages2.39×
19Texas RoadhouseFood & Beverages2.31×
20Panda ExpressFood & Beverages2.08×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Hooters audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Hooters audience vs. the country average · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.49×
ExtroversionTHRILL1.40×
PatriotismCONSERVATISM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Hooters audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.87×
Quality AwarenessPREMIUM0.94×
TravellingTHRILL0.97×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fast food restaurants audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Hooters over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/hooters-11019” · Methodology