Rascasse Audience Intelligence

Fanta Target Market in United States

Fanta has an estimated audience of 971K people in United States.

#12among Soft drinks in United States#2647among brands in United States#1363in Food & Beverages

The average Fanta fan in United States is 31.9 years old, balanced, and lives primarily in California.

By number of fans, Fanta ranks #12 among the 73 objects in Soft drinks in United States — 7.7× the group median.

Its fans are 2.9 years younger than the group average of 34.8.

Women make up 46.3% of the fan base, 6.7 percentage points fewer than the group average.

Compared with the other 72 objects in Soft drinks, Fanta fans stand out for their interest in Cornershop, Rawlings Sporting Goods and San Miguel Brewery.

Most fans live in California, Texas, New York.

Top affinities include Cornershop, Rawlings Sporting Goods, San Miguel Brewery, with strongest over-indexing on Cornershop (64.64× the country average).

Demographically, the Fanta audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Healthy Lifestyle, Convenience Orientation.

The typical Fanta fan in United States is balanced, around 31.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Cornershop.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
971K
in United States
Gender
46.3%♀
53.7% male
Age
31.9
average years
Country rank
#24130
among all objects in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Fanta

46.3% are female, 53.7% are male, average age 31.9.

Fig. 02

Gender split

46.3%
Female
53.7%
Male
Demographic split for Fanta audience in United States
MetricValue
Female46.3%
Male53.7%
Average age31.9
Estimated audience size971K
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Fanta audience in United States
Age bracketShare%
16-2446%
25-3419%
35-4414%
45-5412%
55+9%
Fig. 04

Worldwide distribution

12.7%

of the worldwide Fanta audience comes from United States.

Worldwide audience distribution share by country for Fanta
CountryShare
Brazil13.5%
United States12.7%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Fanta customers by region in United States
#RegionReachAffinity×
01Texas~80K1.26×
02Georgia~40K1.23×
03Kentucky~20K1.19×
04Minnesota~20K1.14×
05Nebraska~6K1.13×
06California~100K1.11×
07Washington~20K1.11×
08Illinois~40K1.10×
09Virginia~30K1.10×
10Louisiana~10K1.10×
11New York~60K1.08×
12North Carolina~30K1.08×
13New Jersey~30K1.07×
14Indiana~20K1.07×
15Alabama~20K1.07×
16Maryland~20K1.06×
17Kansas~9K1.06×
18Utah~10K1.05×
19North Dakota~2K1.05×
20Connecticut~10K1.04×
21Nevada~10K1.03×
22Pennsylvania~40K1.02×
23Ohio~30K1.01×
24South Dakota~3K1.01×
25Michigan~30K1.00×
26Massachusetts~20K1.00×
27Missouri~20K1.00×
28South Carolina~20K1.00×
29Oklahoma~10K1.00×
30Iowa~9K1.00×
31Arkansas~9K1.00×
32Oregon~10K0.99×
33Rhode Island~3K0.99×
34Florida~60K0.98×
35Mississippi~8K0.97×
36Tennessee~20K0.96×
37Maine~4K0.96×
38Arizona~20K0.94×
39Wisconsin~20K0.94×
40New Mexico~6K0.94×
41Washington, District of Columbia~2K0.94×
42Alaska~2K0.93×
43West Virginia~5K0.92×
44Delaware~3K0.92×
45Colorado~20K0.91×
46Idaho~5K0.88×
47New Hampshire~3K0.87×
48Montana~3K0.85×
49Vermont~2K0.84×
50Hawaii~3K0.83×
Fig. 06

Affinity by region

Affinity by region — Fanta, United States
0.83×1.00×1.26×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Fanta audience vs. the country average
#·InterestCategoryAffinity×
01CornershopMusic & Radio64.64×
02Rawlings Sporting GoodsBrand58.54×
03San Miguel BreweryFood & Beverages49.53×
04DasaniFood & Beverages42.68×
05Pepsi MaxFood & Beverages40.65×
06EvoShieldSports38.88×
07Justin'sFood & Beverages38.43×
08Flash Gordon (film)Movies & TV33.34×
09Ash (band)Music & Radio31.32×
10McCoy's (crisp)Food & Beverages28.56×
11ThorntonsFood & Beverages26.26×
12Sprite (soft drink)Food & Beverages25.83×
13J.McLaughlinShopping24.61×
14DystopiaMusic & Radio22.71×
15Honda RidgelineCars & Mobility21.16×
16Torchy's TacosFood & Beverages16.95×
17Surf (detergent)Home & Garden16.22×
18Mountain DewFood & Beverages15.51×
19Restaurant DepotFood & Beverages14.59×
20Circle KShopping4.82×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Fanta audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Fanta audience vs. the country average · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.56×
Convenience OrientationPREMIUM1.43×
Price SensitivityPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Fanta audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.78×
MindfulnessBALANCE0.85×
Risk AppetiteTHRILL0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soft drinks audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Fanta over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/fanta-18054” · Methodology