Rascasse Audience Intelligence

Adidas Target Market in United States

Adidas has an estimated audience of 30,275,126 people in United States.

#2among Sportswear in United States
#98among Brand in United States#41in Fashion & Accessoires

The average Adidas fan in United States is 32.9 years old, balanced, and lives primarily in California.

By number of fans, Adidas ranks #2 among the 98 objects in Sportswear in United States — 853.1× the group median.

Its fans are 1.9 years younger than the group average of 34.8.

Women make up 47.7% of the fan base, 2.6 percentage points fewer than the group average.

Compared with the other 97 objects in Sportswear, Adidas fans stand out for their interest in Michael Jordan, Curly Hair and Los Angeles Lakers.

Most fans live in California, New York, Texas.

Top affinities include Sneaker collecting, Michael Jordan, Streetwear, with strongest over-indexing on Sneaker collecting (2.89× the country average).

Demographically, the Adidas audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

The typical Adidas fan in United States is balanced, around 32.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sneaker collecting.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
30.3M
in United States
Gender
47.7%♀
52.3% male
Age
32.9
average years
Country rank
#890
among all objects in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Adidas

47.7% are female, 52.3% are male, average age 32.9.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for Adidas audience in United States
MetricValue
Female47.7%
Male52.3%
Average age32.9
Estimated audience size30,275,126
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Adidas audience in United States
Age bracketShare%
16-2437%
25-3424%
35-4418%
45-5413%
55+8%
Fig. 04

Worldwide distribution

15.4%

of the worldwide Adidas audience comes from United States.

Worldwide audience distribution share by country for Adidas
CountryShare
United States15.4%
Japan7.5%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Adidas customers by region in United States
#RegionReachAffinity×
01New York~3M1.64×
02California~5.5M1.57×
03New Jersey~1M1.44×
04Florida~2.5M1.38×
05Texas~2.5M1.31×
06Georgia~1.5M1.25×
07Utah~400K1.25×
08Oregon~500K1.24×
09Nevada~400K1.20×
10Maryland~700K1.19×
11Illinois~1.5M1.18×
12Washington, District of Columbia~70K1.17×
13Massachusetts~700K1.16×
14Connecticut~400K1.13×
15Nebraska~200K1.13×
16South Carolina~500K1.11×
17Washington~700K1.07×
18North Carolina~1M1.04×
19Arizona~700K1.04×
20Virginia~800K1.03×
21Delaware~90K1.02×
22Pennsylvania~1M0.99×
23Indiana~600K0.99×
24Louisiana~400K0.98×
25Mississippi~300K0.97×
26Tennessee~600K0.96×
27Kansas~300K0.96×
28Rhode Island~90K0.95×
29Hawaii~100K0.94×
30Missouri~500K0.93×
31Colorado~500K0.91×
32Oklahoma~300K0.90×
33Wisconsin~500K0.89×
34Kentucky~400K0.89×
35Michigan~800K0.87×
36Alabama~400K0.87×
37Ohio~900K0.86×
38Idaho~100K0.86×
39Minnesota~400K0.85×
40Arkansas~200K0.84×
41New Hampshire~100K0.82×
42Iowa~200K0.81×
43New Mexico~200K0.79×
44North Dakota~50K0.75×
45Maine~90K0.74×
46South Dakota~60K0.74×
47Vermont~40K0.73×
48Alaska~40K0.69×
49Montana~70K0.68×
50West Virginia~100K0.65×
Fig. 06

Affinity by region

Affinity by region — Adidas, United States
0.65×1.00×1.64×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Adidas audience vs. the country average
#·InterestCategoryAffinity×
01Sneaker collectingFashion & Accessoires2.89×
02Michael JordanSports2.77×
03StreetwearFashion & Accessoires2.62×
04NikeFashion & Accessoires2.57×
05NBA FinalsSports2.13×
06Curly HairBeauty & Wellness2.10×
07Los Angeles LakersSports2.06×
08Hair ExtensionsBeauty & Wellness2.04×
09NBA playoffsSports2.03×
10Underground hip hopMusic & Radio1.99×
11Lace wigBeauty & Wellness1.96×
12BraidHome & Garden1.91×
13TwitchGames1.87×
14Alternative hip hopMusic & Radio1.86×
15Self-loveHealth1.85×
16Southern hip hopMusic & Radio1.81×
17Sneakers (footwear)Fashion & Accessoires1.80×
18West Coast hip hopMusic & Radio1.75×
19Sportswear (activewear)Fashion & Accessoires1.64×
20BeautyBeauty & Wellness1.53×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Adidas audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Adidas audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.23×
Luxury OrientationPREMIUM1.16×
Sports ActivityPOWER1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Adidas audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.55×
Community OrientationOPEN0.62×
Need for SecurityCONSERVATISM0.66×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sportswear audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Adidas over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/adidas-11639” · Methodology