Rascasse Audience Intelligence

New York Post Audience Demographics in United States

New York Post has an estimated audience of 22.2M people in United States.

#4among Newspaper in United States
#39among websites & media in United States
#12in News

The average New York Post fan in United States is 43.8 years old, more female, and lives primarily in New York.

By number of fans, New York Post ranks #4 among the 1287 objects in Newspaper in United States — 18.1× the group median.

Its fans are 2.2 years older than the group average of 41.6.

Women make up 55.9% of the fan base, 6.2 percentage points more than the group average.

Compared with the other 1286 objects in Newspaper, New York Post fans stand out for their interest in The Five (TV program), American Thinker and Newsday.

Most fans live in New York, Florida, California.

Top affinities include The Five (TV program), American Thinker, Newsday, with strongest over-indexing on The Five (TV program) (64.96× the country average).

Demographically, the New York Post audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Spirituality.

The typical New York Post fan in United States is more female, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for The Five (TV program).

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
22.2M
in United States
Gender
55.9%♀
44.1% male
Age
43.8
average years
Country rank
#1409
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of New York Post

55.9% are female, 44.1% are male, average age 43.8.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for New York Post audience in United States
MetricValue
Female55.9%
Male44.1%
Average age43.8
Estimated audience size22.2M
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the New York Post audience in United States
Age bracketShare%
16-2410%
25-3417%
35-4422%
45-5425%
55+26%
Fig. 04

Worldwide distribution

75.1%

of the worldwide New York Post audience comes from United States.

Worldwide audience distribution share by country for New York Post
CountryShare
United States75.1%
Canada5.8%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

New York Post fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~800K3.29×
02New York~3.5M2.79×
03Massachusetts~1M2.19×
04Rhode Island~100K2.07×
05New Jersey~1M1.98×
06Maine~200K1.71×
07Delaware~100K1.62×
08Vermont~70K1.60×
09New Hampshire~100K1.56×
10Pennsylvania~1.5M1.52×
11Florida~2M1.40×
12Virginia~600K1.12×
13Maryland~500K1.12×
14South Carolina~400K1.11×
15Washington, District of Columbia~50K1.00×
16Ohio~700K0.89×
17North Carolina~600K0.87×
18Nevada~200K0.87×
19Nebraska~100K0.87×
20Minnesota~300K0.86×
21Arizona~400K0.85×
22Montana~60K0.84×
23Wisconsin~300K0.83×
24Colorado~300K0.81×
25Michigan~500K0.80×
26Idaho~100K0.79×
27Tennessee~400K0.77×
28Georgia~500K0.73×
29Alabama~200K0.71×
30Kentucky~200K0.71×
31Illinois~600K0.70×
32Iowa~100K0.70×
33Hawaii~70K0.70×
34Louisiana~200K0.68×
35Missouri~300K0.67×
36North Dakota~30K0.66×
37Kansas~100K0.65×
38Indiana~300K0.64×
39Mississippi~100K0.64×
40Washington~300K0.63×
41West Virginia~80K0.63×
42Alaska~30K0.63×
43Oregon~200K0.62×
44New Mexico~80K0.59×
45California~1.5M0.55×
46Oklahoma~100K0.55×
47Texas~800K0.53×
48South Dakota~30K0.49×
49Arkansas~100K0.48×
50Utah~100K0.45×
Fig. 06

Affinity by region

Affinity by region — New York Post, United States
0.45×1.00×3.29×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the New York Post audience vs. the country average
#·InterestCategoryAffinity×
01The Five (TV program)Movies & TV64.96×
02American ThinkerNews44.27×
03NewsdayNews34.07×
04Luke Evans (actor)Movies & TV29.37×
05WABC-TVMovies & TV26.71×
06Tabloid (newspaper format)Literature23.03×
07Roy CooperPolitics & Society22.60×
08United States presidential election, 2016Politics & Society12.15×
09Drudge ReportSports11.08×
10John CornynPolitics & Society10.87×
11Weather Underground (weather service)Home & Garden10.82×
12GmailInternet & Social Media10.62×
13The Huffington PostNews8.79×
14Melania TrumpPolitics & Society7.46×
15USA TodayNews6.54×
16Yahoo! NewsNews6.15×
17Gavin NewsomPolitics & Society5.61×
18RedditInternet & Social Media4.32×
19CNNMovies & TV4.22×
20Donald TrumpPolitics & Society3.65×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the New York Post audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the New York Post audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.74×
SpiritualityBALANCE2.30×
SustainabilityBALANCE1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the New York Post audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.02×
Pet OwnershipJOY1.03×
Luxury OrientationPREMIUM1.04×
0×1.00× baseline2×
Appendix

Explore more audiences

More Newspaper audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in New York Post over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/new-york-post-26364” · Methodology