Rascasse Audience Intelligence

The Washington Post Audience Demographics in United States

The Washington Post has an estimated audience of 19M people in United States.

#5among Newspaper in United States
#47among websites & media in United States
#13in News

The average The Washington Post fan in United States is 44.8 years old, balanced, and lives primarily in California.

By number of fans, The Washington Post ranks #5 among the 1287 objects in Newspaper in United States — 15.5× the group median.

Its fans are 3.2 years older than the group average of 41.6.

Compared with the other 1286 objects in Newspaper, The Washington Post fans stand out for their interest in Business English, Language school and International education.

Most fans live in California, Virginia, Maryland.

Top affinities include Business English, Language school, International education, with strongest over-indexing on Business English (12× the country average).

Demographically, the The Washington Post audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Individualism, Spirituality.

The typical The Washington Post fan in United States is balanced, around 44.8 years old, with strong Individualism tendencies and a notable affinity for Business English.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
19M
in United States
Gender
49.1%♀
50.9% male
Age
44.8
average years
Country rank
#1729
among all objects in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of The Washington Post

49.1% are female, 50.9% are male, average age 44.8.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for The Washington Post audience in United States
MetricValue
Female49.1%
Male50.9%
Average age44.8
Estimated audience size19M
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the The Washington Post audience in United States
Age bracketShare%
16-2412%
25-3415%
35-4417%
45-5422%
55+33%
Fig. 04

Worldwide distribution

71.0%

of the worldwide The Washington Post audience comes from United States.

Worldwide audience distribution share by country for The Washington Post
CountryShare
United States71.0%
Canada2.9%
United Kingdom2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Washington Post fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~400K9.02×
02Maryland~1M3.52×
03Virginia~1.5M2.64×
04Vermont~60K1.67×
05Delaware~80K1.43×
06Maine~100K1.39×
07Massachusetts~500K1.35×
08New Mexico~200K1.35×
09Oregon~300K1.12×
10New Hampshire~80K1.07×
11Rhode Island~60K1.07×
12Washington~400K1.00×
13New York~1M0.97×
14Connecticut~200K0.90×
15Pennsylvania~700K0.89×
16Montana~50K0.88×
17Alaska~30K0.86×
18Kansas~100K0.85×
19New Jersey~400K0.82×
20West Virginia~80K0.82×
21Colorado~300K0.81×
22North Carolina~500K0.78×
23Wisconsin~300K0.76×
24Hawaii~60K0.76×
25Minnesota~200K0.75×
26Florida~900K0.74×
27California~1.5M0.71×
28Iowa~100K0.70×
29South Carolina~200K0.67×
30North Dakota~30K0.67×
31Illinois~500K0.66×
32Nebraska~70K0.66×
33Kentucky~200K0.63×
34Michigan~400K0.62×
35Arizona~300K0.62×
36Utah~100K0.62×
37Ohio~400K0.59×
38South Dakota~30K0.59×
39Idaho~60K0.58×
40Tennessee~200K0.56×
41Indiana~200K0.53×
42Missouri~200K0.51×
43Arkansas~90K0.51×
44Alabama~100K0.50×
45Louisiana~100K0.50×
46Nevada~90K0.50×
47Oklahoma~100K0.49×
48Georgia~300K0.47×
49Mississippi~80K0.47×
50Texas~600K0.46×
Fig. 06

Affinity by region

Affinity by region — The Washington Post, United States
0.46×1.00×9.02×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Washington Post audience vs. the country average
#·InterestCategoryAffinity×
01Business EnglishBusiness & Career12.00×
02Language schoolKids & Family10.09×
03International educationBusiness & Career9.15×
04Foreign languageBusiness & Career8.50×
05Drudge ReportSports6.36×
06Adam SchiffPolitics & Society5.53×
07The Huffington PostNews4.66×
08Gavin NewsomPolitics & Society3.28×
09The New York TimesNews2.99×
10Enterprise Rent-A-CarCars & Mobility2.88×
11The Gilded AgeMovies & TV2.67×
12ActivismPolitics & Society2.55×
13ElectionPolitics & Society2.55×
14Barack ObamaPolitics & Society2.55×
15WikipediaInternet & Social Media2.46×
16Yahoo! FinanceBusiness & Career2.29×
17CNNMovies & TV2.08×
18United States Postal ServiceBusiness & Career1.86×
19MSNNews1.86×
20Little CaesarMusic & Radio1.65×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Washington Post audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Washington Post audience vs. the country average · What stands out
TraitClusterDeviationScore
IndividualismJOY1.38×
SpiritualityBALANCE1.36×
Community OrientationOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Washington Post audience vs. the country average · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.90×
ExtroversionTHRILL0.92×
Quality AwarenessPREMIUM0.94×
0×1.00× baseline2×
Appendix

Explore more audiences

More Newspaper audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Washington Post over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/the-washington-post-3917” · Methodology