Rascasse Audience Intelligence

Ateez Audience in United States

Ateez has an estimated audience of 1.3M people in United States.

#9among K-pop in United States
#3904among people in United States#2191in Music & Radio

The average Ateez fan in United States is 29.9 years old, more female, and lives primarily in California.

By number of fans, Ateez ranks #9 among the 59 objects in K-pop in United States — 4.6× the group median.

Its fans are 1.0 years younger than the group average of 30.9.

Women make up 63.5% of the fan base, 3.8 percentage points fewer than the group average.

Most fans live in California, Texas, Florida.

Top affinities include BTS, IU (singer), Park Ji-min, with strongest over-indexing on BTS (25.66× the country average).

Demographically, the Ateez audience skews more female with an average age of 29.9, and over-indexes on personality traits such as Patriotism, Pet Ownership.

The typical Ateez fan in United States is more female, around 29.9 years old, with strong Patriotism tendencies and a notable affinity for BTS.

Category: Music & Radio · Type: Person · Subtype: K-pop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.3M
in United States
Gender
63.5%♀
36.5% male
Age
29.9
average years
Country rank
#19682
among all objects in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Ateez fans

63.5% are female, 36.5% are male, average age 29.9.

Fig. 02

Gender split

63.5%
Female
36.5%
Male
Demographic split for Ateez audience in United States
MetricValue
Female63.5%
Male36.5%
Average age29.9
Estimated audience size1.3M
Fig. 03

Age distribution

Ø 29.9
average years
Age distribution of the Ateez audience in United States
Age bracketShare%
16-2451%
25-3421%
35-4412%
45-549%
55+7%
Fig. 04

Worldwide distribution

19.0%

of the worldwide Ateez audience comes from United States.

Worldwide audience distribution share by country for Ateez
CountryShare
Japan27.0%
United States19.0%
Brazil6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Ateez fans by region: top regions in United States
#RegionReachAffinity×
01Texas~100K1.57×
02Arizona~40K1.48×
03Washington~40K1.40×
04Hawaii~8K1.37×
05California~200K1.36×
06Georgia~60K1.33×
07Tennessee~40K1.33×
08Illinois~60K1.28×
09Maryland~30K1.27×
10New Mexico~10K1.24×
11Alabama~20K1.21×
12Oklahoma~20K1.19×
13Arkansas~10K1.17×
14Florida~100K1.16×
15North Carolina~50K1.14×
16Kentucky~20K1.11×
17Mississippi~10K1.11×
18Virginia~40K1.09×
19Nevada~10K1.09×
20Louisiana~20K1.07×
21Indiana~30K1.06×
22Utah~10K1.03×
23South Carolina~20K1.00×
24Pennsylvania~50K0.99×
25Kansas~10K0.97×
26South Dakota~3K0.97×
27Missouri~20K0.96×
28Ohio~40K0.95×
29New York~70K0.93×
30Michigan~40K0.93×
31Oregon~20K0.92×
32Idaho~6K0.89×
33New Jersey~30K0.88×
34Minnesota~20K0.88×
35Connecticut~10K0.88×
36West Virginia~6K0.88×
37Alaska~2K0.86×
38Wisconsin~20K0.85×
39Delaware~3K0.85×
40Nebraska~6K0.84×
41Washington, District of Columbia~2K0.84×
42Wyoming~2K0.84×
43Colorado~20K0.80×
44Iowa~10K0.80×
45North Dakota~2K0.80×
46Montana~3K0.75×
47Rhode Island~3K0.74×
48Massachusetts~20K0.73×
49Maine~4K0.71×
50New Hampshire~3K0.68×
Fig. 06

Affinity by region

Affinity by region — Ateez, United States
0.68×1.00×1.57×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Ateez audience vs. the country average
#·InterestCategoryAffinity×
01BTSMusic & Radio25.66×
02IU (singer)Music & Radio14.90×
03Park Ji-minMusic & Radio13.23×
04Group buyingShopping11.18×
05Boy bandMusic & Radio10.26×
06AllkpopMusic & Radio10.13×
07RakutenShopping9.51×
08COSShopping8.26×
09Anime and manga fandomLiterature5.14×
10JollibeeFood & Beverages5.06×
11Spirit HalloweenKids & Family3.99×
12One PieceMovies & TV3.59×
13MangaLiterature2.83×
14High schoolBusiness & Career2.55×
15Fine artBusiness & Career2.31×
16ComicsLiterature2.28×
17SupermanMovies & TV1.97×
18Do it yourself (DIY)Home & Garden1.91×
19Harry PotterMovies & TV1.78×
20TikTokInternet & Social Media1.64×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Ateez audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Ateez audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.73×
Pet OwnershipJOY1.52×
Design AffinityPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Ateez audience vs. the country average · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.80×
Need for SecurityCONSERVATISM0.81×
Convenience OrientationPREMIUM0.82×
0×1.00× baseline2×
Appendix

Explore more audiences

More K-pop audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Ateez over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/ateez-10003572” · Methodology