Rascasse Audience Intelligence

Lucky Charms Target Market in United States

Lucky Charms has an estimated audience of 1.2M people in United States.

#2445among brands in United States#1271in Food & Beverages

The average Lucky Charms fan in United States is 36.6 years old, more female, and lives primarily in California.

Interest is seasonal: February, March and April account for 39% of the year's searches, November is the quietest month.

Most fans live in California, Texas, New York.

Top affinities include Tops Supermarket, Troye Sivan, Reese's Puffs Cereal, with strongest over-indexing on Tops Supermarket (168.5× the country average).

Demographically, the Lucky Charms audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Pet Ownership, Indulgence.

The typical Lucky Charms fan in United States is more female, around 36.6 years old, with strong Pet Ownership tendencies and a notable affinity for Tops Supermarket.

Category: Food & Beverages · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.2M
in United States
Gender
58.5%♀
41.5% male
Age
36.6
average years
Country rank
#22140
among all objects in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Lucky Charms

58.5% are female, 41.5% are male, average age 36.6.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Lucky Charms audience in United States
MetricValue
Female58.5%
Male41.5%
Average age36.6
Estimated audience size1.2M
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Lucky Charms audience in United States
Age bracketShare%
16-2424%
25-3424%
35-4422%
45-5419%
55+11%
Fig. 04

Worldwide distribution

36.9%

of the worldwide Lucky Charms audience comes from United States.

Worldwide audience distribution share by country for Lucky Charms
CountryShare
United States36.9%
Philippines12.1%
Mexico5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Lucky Charms customers by region in United States
#RegionReachAffinity×
01Texas~100K1.27×
02California~200K1.25×
03Utah~10K1.21×
04New Jersey~40K1.20×
05Pennsylvania~50K1.17×
06New York~80K1.15×
07Kentucky~20K1.11×
08Georgia~40K1.10×
09Nebraska~7K1.10×
10Illinois~50K1.08×
11Arizona~30K1.08×
12Louisiana~20K1.07×
13Arkansas~10K1.07×
14Massachusetts~30K1.06×
15Florida~80K1.05×
16North Carolina~40K1.05×
17Virginia~30K1.05×
18Connecticut~10K1.05×
19Rhode Island~4K1.05×
20Washington~30K1.04×
21Alabama~20K1.04×
22Oklahoma~10K1.04×
23Maryland~20K1.03×
24South Carolina~20K1.03×
25Nevada~10K1.03×
26Kansas~10K1.03×
27Tennessee~30K1.02×
28Ohio~40K1.01×
29Indiana~20K1.01×
30Mississippi~10K1.00×
31Delaware~3K1.00×
32South Dakota~3K1.00×
33Iowa~10K0.99×
34Michigan~30K0.97×
35Wisconsin~20K0.97×
36Minnesota~20K0.97×
37West Virginia~6K0.97×
38New Mexico~7K0.96×
39North Dakota~3K0.96×
40Missouri~20K0.95×
41Hawaii~5K0.94×
42Alaska~2K0.94×
43Idaho~6K0.92×
44Oregon~10K0.90×
45Maine~4K0.88×
46Colorado~20K0.87×
47Montana~3K0.86×
48New Hampshire~4K0.83×
49Washington, District of Columbia~2K0.83×
50Vermont~2K0.77×
Fig. 06

Affinity by region

Affinity by region — Lucky Charms, United States
0.77×1.00×1.27×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Lucky Charms audience vs. the country average
#·InterestCategoryAffinity×
01Tops SupermarketShopping168.50×
02Troye SivanMusic & Radio42.86×
03Reese's Puffs CerealFood & Beverages40.79×
04Shin RamyunFood & Beverages30.54×
05Freestyle scooteringSports25.66×
06Cup NoodlesFood & Beverages18.49×
07Cinnamon Toast CrunchFood & Beverages17.72×
08HorseshoesPets & Animals16.25×
09Back to SchoolKids & Family10.04×
10New York LotteryGames8.82×
11Louis ArmstrongMusic & Radio7.65×
12southwest airlinesTravel & Leisure2.47×
13Staples (Canada)Business & Career2.26×
14IHOPFood & Beverages2.21×
15CVS PharmacyShopping1.87×
16Panda ExpressFood & Beverages1.70×
17SubwayFood & Beverages1.69×
18WingstopFood & Beverages1.67×
19Burger KingFood & Beverages1.58×
20WalgreensShopping1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Lucky Charms audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Lucky Charms audience vs. the country average · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.14×
IndulgenceJOY1.05×
Healthy LifestyleBALANCE1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Lucky Charms audience vs. the country average · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.75×
Early Adopter MentalityPOWER0.81×
Design AffinityPREMIUM0.83×
0×1.00× baseline2×
Appendix

Explore more audiences

More Food & Beverages audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Lucky Charms over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/lucky-charms-38732” · Methodology