Rascasse Audience Intelligence

Spider-Man Viewer Demographics in United States

Spider-Man has an estimated audience of 16.4M people in United States.

#3among Animation in United States
#34among movies & series in United States#141in Movies & TV

The average Spider-Man fan in United States is 30.1 years old, balanced, and lives primarily in California.

By number of fans, Spider-Man ranks #3 among the 479 objects in Animation in United States — 8.8× the group median.

Its fans are 5.0 years younger than the group average of 35.1.

Women make up 46.9% of the fan base, 7.9 percentage points fewer than the group average.

Compared with the other 478 objects in Animation, Spider-Man fans stand out for their interest in spiderman movies, Tom Holland and Action figure.

Interest is seasonal: January, June and December account for 36% of the year's searches, July is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include spiderman movies, Tom Holland, Action figure, with strongest over-indexing on spiderman movies (9.99× the country average).

Demographically, the Spider-Man audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

The typical Spider-Man fan in United States is balanced, around 30.1 years old, with strong Extroversion tendencies and a notable affinity for spiderman movies.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
16.4M
in United States
Gender
46.9%♀
53.1% male
Age
30.1
average years
Country rank
#2080
among all objects in United States
Fig. 01

Search interest · 12-month trend

+43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Spider-Man viewers

46.9% are female, 53.1% are male, average age 30.1.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for Spider-Man audience in United States
MetricValue
Female46.9%
Male53.1%
Average age30.1
Estimated audience size16.4M
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the Spider-Man audience in United States
Age bracketShare%
16-2445%
25-3425%
35-4416%
45-5410%
55+4%
Fig. 04

Worldwide distribution

34.0%

of the worldwide Spider-Man audience comes from United States.

Worldwide audience distribution share by country for Spider-Man
CountryShare
United States34.0%
India8.0%
Mexico6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Spider-Man fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1.5M1.50×
02New Mexico~100K1.40×
03Utah~200K1.33×
04Arizona~500K1.31×
05California~2.5M1.28×
06Oklahoma~200K1.27×
07Kentucky~300K1.21×
08Arkansas~200K1.21×
09Nevada~200K1.19×
10Georgia~600K1.17×
11Illinois~700K1.16×
12Indiana~400K1.16×
13Mississippi~200K1.13×
14North Carolina~600K1.12×
15Alabama~300K1.11×
16Louisiana~300K1.11×
17Kansas~200K1.11×
18Missouri~300K1.10×
19Nebraska~100K1.10×
20Idaho~100K1.08×
21South Carolina~300K1.04×
22Pennsylvania~700K1.03×
23New Jersey~500K1.02×
24Ohio~600K1.00×
25Colorado~300K0.99×
26Virginia~400K0.97×
27Florida~1M0.96×
28Michigan~500K0.96×
29Maryland~300K0.95×
30Tennessee~300K0.94×
31West Virginia~80K0.94×
32Washington~300K0.92×
33Oregon~200K0.92×
34South Dakota~40K0.92×
35Iowa~100K0.91×
36Delaware~40K0.91×
37Connecticut~200K0.90×
38Rhode Island~50K0.90×
39New York~900K0.88×
40Wisconsin~300K0.88×
41North Dakota~30K0.86×
42Alaska~30K0.86×
43Minnesota~200K0.81×
44Hawaii~60K0.81×
45Massachusetts~300K0.78×
46Montana~40K0.77×
47Wyoming~20K0.76×
48New Hampshire~40K0.67×
49Maine~40K0.66×
50Washington, District of Columbia~20K0.57×
Fig. 06

Affinity by region

Affinity by region — Spider-Man, United States
0.57×1.00×1.50×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Spider-Man audience vs. the country average
#·InterestCategoryAffinity×
01spiderman moviesMovies & TV9.99×
02Tom HollandMovies & TV4.66×
03Action figureKids & Family2.98×
04Anime conventionLiterature2.69×
05Millie Bobby BrownMovies & TV2.67×
06BatmanMovies & TV2.59×
07Anime and manga fandomLiterature2.53×
08SupermanMovies & TV2.51×
09TwitchGames2.29×
10PokémonGames2.28×
11Stranger ThingsMovies & TV2.25×
12MangaLiterature2.11×
13Harry PotterMovies & TV1.96×
14Fiction booksLiterature1.87×
15Anime moviesMovies & TV1.76×
16Mobile gameGames1.73×
17BeautyBeauty & Wellness1.71×
18PeacemakerMovies & TV1.71×
19ComicsLiterature1.68×
20Animated moviesMovies & TV1.58×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Spider-Man audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Spider-Man audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.32×
Early Adopter MentalityPOWER1.22×
Social Media UsageJOY1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Spider-Man audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.59×
Community OrientationOPEN0.60×
Price SensitivityPREMIUM0.62×
0×1.00× baseline2×
Appendix

Explore more audiences

More Animation audiences in United States

See Spider-Man audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Spider-Man over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/spider-man-59813” · Methodology