Rascasse Audience Intelligence

TopGolf Target Market in United States

TopGolf has an estimated audience of 12.5M people in United States.

#309among brands in United States#229in Sports

The average TopGolf fan in United States is 39.2 years old, more male, and lives primarily in California.

Most fans live in California, Texas, Florida.

Top affinities include GolfNow.com, FootJoy, Golf Pride, with strongest over-indexing on GolfNow.com (38.94× the country average).

Demographically, the TopGolf audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.

The typical TopGolf fan in United States is more male, around 39.2 years old, with strong Sports Activity tendencies and a notable affinity for GolfNow.com.

Category: Sports · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
12.5M
in United States
Gender
30.9%♀
69.1% male
Age
39.2
average years
Country rank
#2873
among all objects in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of TopGolf

30.9% are female, 69.1% are male, average age 39.2.

Fig. 02

Gender split

30.9%
Female
69.1%
Male
Demographic split for TopGolf audience in United States
MetricValue
Female30.9%
Male69.1%
Average age39.2
Estimated audience size12.5M
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the TopGolf audience in United States
Age bracketShare%
16-2420%
25-3421%
35-4421%
45-5420%
55+18%
Fig. 04

Worldwide distribution

81.2%

of the worldwide TopGolf audience comes from United States.

Worldwide audience distribution share by country for TopGolf
CountryShare
United States81.2%
United Kingdom4.2%
Germany2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

TopGolf customers by region in United States
#RegionReachAffinity×
01Colorado~500K2.19×
02Utah~200K1.94×
03Rhode Island~70K1.80×
04North Carolina~700K1.65×
05South Carolina~300K1.57×
06Nebraska~100K1.57×
07Mississippi~200K1.50×
08Arkansas~200K1.45×
09Tennessee~400K1.39×
10Florida~1M1.34×
11Arizona~400K1.34×
12Texas~1M1.30×
13Ohio~600K1.29×
14Alabama~200K1.28×
15Georgia~500K1.27×
16New Mexico~100K1.27×
17Kansas~100K1.26×
18Virginia~400K1.20×
19Nevada~100K1.20×
20Idaho~80K1.20×
21California~1.5M1.17×
22Maryland~300K1.17×
23Michigan~400K1.15×
24Missouri~300K1.09×
25New Jersey~400K1.08×
26Louisiana~200K1.08×
27Pennsylvania~500K1.07×
28Massachusetts~300K1.03×
29Iowa~100K1.03×
30Indiana~300K1.00×
31Illinois~500K0.99×
32Kentucky~200K0.98×
33Minnesota~200K0.95×
34Delaware~30K0.86×
35Washington, District of Columbia~20K0.86×
36Oklahoma~100K0.85×
37Washington~200K0.83×
38Oregon~100K0.82×
39West Virginia~40K0.62×
40New York~500K0.61×
41Connecticut~70K0.52×
42Wyoming~10K0.45×
43New Hampshire~20K0.44×
44Wisconsin~90K0.41×
45South Dakota~9K0.28×
46Maine~10K0.26×
47North Dakota~8K0.26×
48Vermont~6K0.26×
49Montana~10K0.25×
50Hawaii~10K0.21×
Fig. 06

Affinity by region

Affinity by region — TopGolf, United States
0.21×1.00×2.19×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the TopGolf audience vs. the country average
#·InterestCategoryAffinity×
01GolfNow.comSports38.94×
02FootJoySports37.21×
03Golf PrideSports33.95×
04Jason DaySports26.28×
05adidas GolfSports26.19×
06PUMA GolfSports21.14×
07Pebble Beach Golf LinksSports14.86×
08Professional Golfers AssociationSports14.54×
09Cobra GolfSports13.32×
10LPGASports12.48×
11Adam ScottSports12.35×
12Rickie FowlerSports11.69×
13Jordan SpiethSports8.85×
14Rory McIlroySports8.80×
15Chuck E. Cheese'sFood & Beverages7.19×
16Bryson DeChambeauSports6.90×
17The Open ChampionshipSports6.31×
18Scottie SchefflerSports5.69×
19Fox huntingSports3.94×
20Five BelowShopping3.55×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the TopGolf audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the TopGolf audience vs. the country average · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.29×
Luxury OrientationPREMIUM1.14×
Family OrientationCONSERVATISM1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the TopGolf audience vs. the country average · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.74×
MindfulnessBALANCE0.77×
ExtroversionTHRILL0.79×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sports audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in TopGolf over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/topgolf-95077” · Methodology