Rascasse Audience Intelligence

Volaris Target Market in United States

Volaris has an estimated audience of 5.4M people in United States.

#12among Airline in United States#683among brands in United States#541in Travel & Leisure

The average Volaris fan in United States is 34.5 years old, balanced, and lives primarily in California.

By number of fans, Volaris ranks #12 among the 257 objects in Airline in United States — 6.6× the group median.

Its fans are 6.1 years younger than the group average of 40.6.

Women make up 48.2% of the fan base, 3.1 percentage points fewer than the group average.

Compared with the other 256 objects in Airline, Volaris fans stand out for their interest in Vivaaerobus.com, Desafío (TV series) and OXXO.

Most fans live in California, Illinois, Texas.

Top affinities include Vivaaerobus.com, Desafío (TV series), OXXO, with strongest over-indexing on Vivaaerobus.com (190.76× the country average).

Demographically, the Volaris audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Mindfulness, Travelling.

The typical Volaris fan in United States is balanced, around 34.5 years old, with strong Mindfulness tendencies and a notable affinity for Vivaaerobus.com.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
5.4M
in United States
Gender
48.2%♀
51.8% male
Age
34.5
average years
Country rank
#6209
among all objects in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Volaris

48.2% are female, 51.8% are male, average age 34.5.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for Volaris audience in United States
MetricValue
Female48.2%
Male51.8%
Average age34.5
Estimated audience size5.4M
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Volaris audience in United States
Age bracketShare%
16-2433%
25-3421%
35-4420%
45-5416%
55+10%
Fig. 04

Worldwide distribution

39.3%

of the worldwide Volaris audience comes from United States.

Worldwide audience distribution share by country for Volaris
CountryShare
Mexico46.7%
United States39.3%
Costa Rica2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Volaris customers by region in United States
#RegionReachAffinity×
01California~4M11.06×
02Nevada~300K5.95×
03Illinois~1M5.23×
04Arizona~400K3.15×
05Oregon~200K2.50×
06Texas~700K1.88×
07Washington~200K1.79×
08Colorado~200K1.71×
09Maryland~100K1.28×
10Wisconsin~100K1.21×
11Indiana~100K1.11×
12New Mexico~40K1.10×
13Washington, District of Columbia~10K1.06×
14Utah~50K1.00×
15Virginia~100K0.87×
16Florida~200K0.65×
17Idaho~20K0.62×
18Wyoming~6K0.60×
19Iowa~30K0.53×
20Michigan~80K0.47×
21Oklahoma~30K0.47×
22New York~100K0.45×
23Alaska~5K0.44×
24Kansas~20K0.41×
25Nebraska~10K0.40×
26North Carolina~60K0.37×
27Arkansas~20K0.36×
28North Dakota~5K0.36×
29Connecticut~20K0.35×
30South Dakota~5K0.35×
31Hawaii~8K0.34×
32New Jersey~50K0.33×
33Minnesota~30K0.33×
34Montana~6K0.33×
35New Hampshire~6K0.30×
36Rhode Island~5K0.30×
37Delaware~5K0.30×
38Maine~6K0.29×
39Georgia~50K0.28×
40South Carolina~20K0.27×
41West Virginia~8K0.27×
42Missouri~20K0.24×
43Louisiana~20K0.24×
44Mississippi~10K0.24×
45Kentucky~20K0.22×
46Tennessee~20K0.21×
47Alabama~20K0.21×
48Ohio~30K0.17×
49Pennsylvania~30K0.15×
50Massachusetts~20K0.15×
Fig. 06

Affinity by region

Affinity by region — Volaris, United States
0.15×1.00×11.06×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Volaris audience vs. the country average
#·InterestCategoryAffinity×
01Vivaaerobus.comTravel & Leisure190.76×
02Desafío (TV series)Movies & TV82.87×
03OXXOFashion & Accessoires74.18×
04AeroméxicoTravel & Leisure56.97×
05Bodega AurreráFood & Beverages55.15×
06The Beach (film)Movies & TV53.33×
07ZapopanMusic & Radio49.29×
08Monterrey Institute of Technology and Higher EducationBusiness & Career35.02×
09Chihuahua (state)Travel & Leisure23.64×
10San SalvadorTravel & Leisure21.17×
11ZacatecasTravel & Leisure19.02×
12PueblaTravel & Leisure17.63×
13SonoraTravel & Leisure15.72×
14Brazil (1985 film)Movies & TV14.55×
15MonterreyTravel & Leisure12.66×
16Mexico CityTravel & Leisure10.95×
17CitibankBusiness & Career8.33×
18ArgentinaTravel & Leisure6.67×
19Instant messagingInternet & Social Media5.90×
20CleverMusic & Radio3.12×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Volaris audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Volaris audience vs. the country average · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE3.28×
TravellingTHRILL1.96×
TraditionCONSERVATISM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Volaris audience vs. the country average · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.74×
Pet OwnershipJOY0.78×
Sports ActivityPOWER0.82×
0×1.00× baseline2×
Appendix

Explore more audiences

More Airline audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Volaris over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/volaris-11933” · Methodology