Rascasse Audience Intelligence

Rocawear Target Market in United States

Rocawear has an estimated audience of 1M people in United States.

#17among Streetwear in United States
#2530among brands in United States#962in Fashion & Accessoires

The average Rocawear fan in United States is 37.6 years old, balanced, and lives primarily in California.

By number of fans, Rocawear ranks #17 among the 75 objects in Streetwear in United States — 7.7× the group median.

Its fans are 5.6 years older than the group average of 32.0.

Women make up 45.8% of the fan base, 2.5 percentage points fewer than the group average.

Compared with the other 74 objects in Streetwear, Rocawear fans stand out for their interest in Ambato, Ecuador, North American Grappling Association (NAGA) and Brit Awards.

Most fans live in California, New York, Texas.

Top affinities include Ambato, Ecuador, North American Grappling Association (NAGA), Brit Awards, with strongest over-indexing on Ambato, Ecuador (63.39× the country average).

Demographically, the Rocawear audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Extroversion, Social Media Usage.

The typical Rocawear fan in United States is balanced, around 37.6 years old, with strong Extroversion tendencies and a notable affinity for Ambato, Ecuador.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1M
in United States
Gender
45.8%♀
54.2% male
Age
37.6
average years
Country rank
#23113
among all objects in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Rocawear

45.8% are female, 54.2% are male, average age 37.6.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for Rocawear audience in United States
MetricValue
Female45.8%
Male54.2%
Average age37.6
Estimated audience size1M
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Rocawear audience in United States
Age bracketShare%
16-2422%
25-3424%
35-4421%
45-5418%
55+14%
Fig. 04

Worldwide distribution

59.4%

of the worldwide Rocawear audience comes from United States.

Worldwide audience distribution share by country for Rocawear
CountryShare
United States59.4%
United Kingdom5.4%
Canada4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Rocawear customers by region in United States
#RegionReachAffinity×
01California~200K1.61×
02Georgia~50K1.53×
03New York~90K1.46×
04Nevada~10K1.38×
05Alabama~20K1.36×
06Louisiana~20K1.36×
07Illinois~50K1.31×
08Maryland~20K1.31×
09Mississippi~10K1.28×
10Delaware~4K1.27×
11North Carolina~40K1.25×
12Virginia~30K1.19×
13Connecticut~10K1.18×
14Pennsylvania~50K1.16×
15Texas~80K1.15×
16South Carolina~20K1.14×
17New Jersey~30K1.13×
18Arizona~30K1.13×
19Rhode Island~4K1.12×
20Washington, District of Columbia~2K1.10×
21Michigan~30K1.07×
22Indiana~20K1.03×
23Florida~70K1.02×
24Ohio~40K1.02×
25New Mexico~7K1.02×
26Hawaii~4K1.01×
27Tennessee~20K0.99×
28Washington~20K0.96×
29Massachusetts~20K0.96×
30Kentucky~10K0.95×
31Arkansas~9K0.94×
32Alaska~2K0.91×
33Oregon~10K0.90×
34Wisconsin~20K0.89×
35Oklahoma~10K0.89×
36Montana~3K0.88×
37Vermont~2K0.87×
38North Dakota~2K0.86×
39Missouri~20K0.85×
40Utah~9K0.84×
41West Virginia~5K0.84×
42Colorado~10K0.83×
43South Dakota~2K0.83×
44Kansas~7K0.82×
45Nebraska~5K0.81×
46Minnesota~10K0.79×
47New Hampshire~3K0.79×
48Idaho~4K0.78×
49Maine~3K0.77×
50Iowa~7K0.74×
Fig. 06

Affinity by region

Affinity by region — Rocawear, United States
0.74×1.00×1.61×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Rocawear audience vs. the country average
#·InterestCategoryAffinity×
01Ambato, EcuadorTravel & Leisure63.39×
02North American Grappling Association (NAGA)Sports60.21×
03Brit AwardsMusic & Radio46.17×
04TimbalandMusic & Radio40.55×
05Atlantic RecordsMusic & Radio33.33×
06Roc NationMusic & Radio28.82×
07Linkin ParkMusic & Radio22.06×
08Tidal (service)Music & Radio20.10×
09Pharrell WilliamsMusic & Radio16.99×
10Brooklyn NetsSports16.88×
11Frank OceanMusic & Radio15.14×
12DJ KhaledMusic & Radio14.06×
13Ray JMusic & Radio12.17×
14Paris HiltonFashion & Accessoires9.45×
15American Music AwardMusic & Radio8.27×
16RihannaMusic & Radio8.08×
17Personal stylistFashion & Accessoires7.90×
18Kanye WestMusic & Radio6.55×
19Instant messagingInternet & Social Media2.64×
20Contemporary R&BMusic & Radio2.47×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Rocawear audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Rocawear audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.71×
Social Media UsageJOY1.36×
Convenience OrientationPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Rocawear audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.83×
SustainabilityBALANCE0.92×
Design AffinityPREMIUM0.97×
0×1.00× baseline2×
Appendix

Explore more audiences

More Streetwear audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Rocawear over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/rocawear-9545” · Methodology