Rascasse Audience Intelligence

Discord Audience Demographics in United States

Discord has an estimated audience of 14.2M people in United States.

#61among websites & media in United States
#42in Internet & Social Media

The average Discord fan in United States is 24.9 years old, balanced, and lives primarily in California.

Most fans live in California, Texas, Florida.

Top affinities include Twitch, Counter-Strike: Global Offensive, Micro Center, with strongest over-indexing on Twitch (4.63× the country average).

Demographically, the Discord audience skews balanced with an average age of 24.9, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.

The typical Discord fan in United States is balanced, around 24.9 years old, with strong Social Media Usage tendencies and a notable affinity for Twitch.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
14.2M
in United States
Gender
54.3%♀
45.7% male
Age
24.9
average years
Country rank
#2426
among all objects in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Discord

54.3% are female, 45.7% are male, average age 24.9.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Discord audience in United States
MetricValue
Female54.3%
Male45.7%
Average age24.9
Estimated audience size14.2M
Fig. 03

Age distribution

Ø 24.9
average years
Age distribution of the Discord audience in United States
Age bracketShare%
16-2476%
25-3410%
35-446%
45-544%
55+4%
Fig. 04

Worldwide distribution

21.6%

of the worldwide Discord audience comes from United States.

Worldwide audience distribution share by country for Discord
CountryShare
United States21.6%
China10.5%
Japan6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Discord fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~200K1.27×
02Washington~400K1.22×
03California~2M1.21×
04Georgia~600K1.21×
05Nevada~200K1.20×
06Florida~1M1.18×
07Maryland~300K1.18×
08Texas~1M1.17×
09Oregon~200K1.16×
10Alaska~40K1.16×
11Kentucky~200K1.14×
12Virginia~400K1.13×
13Louisiana~200K1.13×
14Arkansas~100K1.12×
15Utah~200K1.11×
16Arizona~300K1.08×
17Idaho~80K1.08×
18Alabama~200K1.07×
19Kansas~100K1.07×
20Missouri~300K1.06×
21New York~900K1.05×
22North Carolina~500K1.04×
23Tennessee~300K1.04×
24Indiana~300K1.04×
25Ohio~500K1.03×
26Mississippi~100K1.03×
27Michigan~400K1.02×
28New Jersey~400K1.00×
29South Carolina~200K0.97×
30Pennsylvania~500K0.96×
31Connecticut~100K0.95×
32West Virginia~70K0.95×
33Maine~50K0.94×
34Illinois~500K0.91×
35Massachusetts~300K0.91×
36Hawaii~60K0.91×
37Rhode Island~40K0.91×
38North Dakota~30K0.90×
39Minnesota~200K0.89×
40New Mexico~80K0.87×
41Wisconsin~200K0.86×
42Colorado~200K0.86×
43Iowa~100K0.86×
44South Dakota~30K0.86×
45New Hampshire~50K0.83×
46Delaware~30K0.82×
47Nebraska~70K0.80×
48Montana~40K0.79×
49Vermont~20K0.73×
50Washington, District of Columbia~20K0.66×
Fig. 06

Affinity by region

Affinity by region — Discord, United States
0.66×1.00×1.27×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Discord audience vs. the country average
#·InterestCategoryAffinity×
01TwitchGames4.63×
02Counter-Strike: Global OffensiveGames4.03×
03Micro CenterShopping3.85×
04GamingGames3.81×
05MinecraftGames3.59×
06Call of DutyGames3.54×
07CrunchyrollGames3.52×
08World of WarcraftGames3.51×
09FortniteGames3.48×
10Epic GamesGames3.48×
11League of LegendsGames3.42×
12Pokémon (video game series)Games3.31×
13NerdTechnology & Electronics3.16×
14PC gameGames2.72×
15GameStopGames2.23×
16GodzillaMovies & TV2.08×
17Game consolesTechnology & Electronics1.96×
18First-person shooter gamesGames1.93×
19TikTokInternet & Social Media1.91×
20Ultimate Fighting ChampionshipSports1.75×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Discord audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Discord audience vs. the country average · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.38×
Early Adopter MentalityPOWER1.19×
PatriotismCONSERVATISM1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Discord audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.62×
Community OrientationOPEN0.73×
CreativityOPEN0.74×
0×1.00× baseline2×
Appendix

Explore more audiences

More Internet & Social Media audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Discord over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/discord-10003396” · Methodology