Rascasse Audience Intelligence

Kate Spade Target Market in United States

Kate Spade has an estimated audience of 10.1M people in United States.

#3among Entrepreneur in United States#373among brands in United States#181in Fashion & Accessoires

The average Kate Spade fan in United States is 39.3 years old, more female, and lives primarily in California.

By number of fans, Kate Spade ranks #3 among the 390 objects in Entrepreneur in United States — 11.0× the group median.

Its fans are 2.2 years younger than the group average of 41.5.

Women make up 84.6% of the fan base, 37.6 percentage points more than the group average.

Compared with the other 389 objects in Entrepreneur, Kate Spade fans stand out for their interest in Coach, Bargain Hunters and Tory Burch.

Interest is seasonal: May, November and December account for 37% of the year's searches, February is the quietest month.

Most fans live in California, Texas, New York.

Top affinities include Coach, Bargain Hunters, Tory Burch, with strongest over-indexing on Coach (13.59× the country average).

Demographically, the Kate Spade audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity.

The typical Kate Spade fan in United States is more female, around 39.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Coach.

Category: Fashion & Accessoires · Type: Brand · Subtype: Entrepreneur

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
10.1M
in United States
Gender
84.6%♀
15.4% male
Age
39.3
average years
Country rank
#3504
among all objects in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Kate Spade

84.6% are female, 15.4% are male, average age 39.3.

Fig. 02

Gender split

84.6%
Female
15.4%
Male
Demographic split for Kate Spade audience in United States
MetricValue
Female84.6%
Male15.4%
Average age39.3
Estimated audience size10.1M
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Kate Spade audience in United States
Age bracketShare%
16-2420%
25-3421%
35-4420%
45-5421%
55+18%
Fig. 04

Worldwide distribution

48.5%

of the worldwide Kate Spade audience comes from United States.

Worldwide audience distribution share by country for Kate Spade
CountryShare
United States48.5%
United Kingdom6.4%
Canada4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Kate Spade customers by region in United States
#RegionReachAffinity×
01Hawaii~60K1.49×
02Texas~1M1.42×
03New Jersey~400K1.33×
04California~1.5M1.32×
05New York~800K1.32×
06Maryland~200K1.30×
07Virginia~300K1.27×
08Arizona~300K1.20×
09Florida~800K1.18×
10Nevada~100K1.18×
11North Carolina~400K1.17×
12Kentucky~200K1.17×
13South Carolina~200K1.15×
14West Virginia~60K1.15×
15Pennsylvania~400K1.14×
16Illinois~400K1.09×
17Connecticut~100K1.09×
18Georgia~400K1.08×
19Tennessee~200K1.08×
20Indiana~200K1.08×
21Alabama~200K1.08×
22Massachusetts~200K1.07×
23New Hampshire~40K1.06×
24Louisiana~100K1.04×
25Mississippi~90K1.04×
26Kansas~90K1.04×
27Missouri~200K1.03×
28Delaware~30K1.03×
29Washington, District of Columbia~20K1.03×
30Ohio~400K1.01×
31Oklahoma~100K0.98×
32Nebraska~60K0.97×
33Michigan~300K0.95×
34Washington~200K0.92×
35Iowa~90K0.90×
36Rhode Island~30K0.90×
37Minnesota~200K0.89×
38Alaska~20K0.89×
39Arkansas~80K0.85×
40Colorado~100K0.80×
41New Mexico~50K0.80×
42North Dakota~20K0.79×
43Wisconsin~100K0.77×
44Oregon~90K0.70×
45Maine~30K0.70×
46South Dakota~20K0.69×
47Vermont~10K0.65×
48Utah~60K0.61×
49Idaho~30K0.53×
50Montana~20K0.52×
Fig. 06

Affinity by region

Affinity by region — Kate Spade, United States
0.52×1.00×1.49×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Kate Spade audience vs. the country average
#·InterestCategoryAffinity×
01CoachFashion & Accessoires13.59×
02Bargain HuntersShopping8.50×
03Tory BurchFashion & Accessoires6.01×
04Dillard'sFashion & Accessoires4.82×
05Macy'sShopping4.45×
06AritziaFashion & Accessoires4.42×
07MarshallsFashion & Accessoires3.98×
08T.J.MaxxShopping3.77×
09LongHorn SteakhouseFood & Beverages3.71×
10Texas RoadhouseFood & Beverages3.35×
11Nordstrom RackFashion & Accessoires3.14×
12Popeyes Louisiana KitchenFood & Beverages2.87×
13Kohl'sShopping2.81×
14Dollar TreeShopping2.62×
15WalgreensShopping2.41×
16Sales promotionShopping2.20×
17Luxury goodsFashion & Accessoires2.05×
18BeautyBeauty & Wellness1.65×
19Food and drinkFood & Beverages1.60×
20FoodFood & Beverages1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Kate Spade audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Kate Spade audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.19×
Price SensitivityPREMIUM1.76×
Early Adopter MentalityPOWER1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Kate Spade audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.25×
Need for SecurityCONSERVATISM0.54×
SpiritualityBALANCE0.69×
0×1.00× baseline2×
Appendix

Explore more audiences

More Entrepreneur audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Kate Spade over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/kate-spade-9740” · Methodology