Rascasse Audience Intelligence

General Motors Target Market in Germany

General Motors has an estimated audience of 2.3M people in Germany.

#23among Car manufacturer in Germany
#390among brands in Germany
#147in Cars & Mobility

The average General Motors fan in Germany is 44.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

By number of fans, General Motors ranks #23 among the 121 objects in Car manufacturer in Germany — 6.4× the group median.

Its fans are 5.1 years older than the group average of 39.3.

Women make up 28.4% of the fan base, 4.6 percentage points fewer than the group average.

Compared with the other 120 objects in Car manufacturer, General Motors fans stand out for their interest in Ford Fiesta, Škoda Kodiaq and Opel Corsa.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Ford Fiesta, Cadillac, Automobile repair shop, with strongest over-indexing on Ford Fiesta (7.59× the country average).

Demographically, the General Motors audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Risk Appetite, Patriotism.

The typical General Motors fan in Germany is more male, around 44.4 years old, with strong Risk Appetite tendencies and a notable affinity for Ford Fiesta.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.3M
in Germany
Gender
28.4%♀
71.6% male
Age
44.4
average years
Country rank
#3039
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of General Motors

28.4% are female, 71.6% are male, average age 44.4.

Fig. 02

Gender split

28.4%
Female
71.6%
Male
Demographic split for General Motors audience in Germany
MetricValue
Female28.4%
Male71.6%
Average age44.4
Estimated audience size2.3M
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the General Motors audience in Germany
Age bracketShare%
16-2412%
25-3415%
35-4419%
45-5425%
55+30%
Fig. 04

Worldwide distribution

2.7%

of the worldwide General Motors audience comes from Germany.

Worldwide audience distribution share by country for General Motors
CountryShare
United States28.0%
Brazil7.8%
United Kingdom3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

General Motors customers by region in Germany
#RegionReachAffinity×
01Berlin~200K2.36×
02Hessen~200K1.35×
03Hamburg~60K1.25×
04Bayern~400K1.16×
05Baden-Württemberg~300K1.05×
06Bremen~20K1.03×
07Nordrhein-Westfalen~500K0.96×
08Sachsen~100K0.86×
09Rheinland-Pfalz~100K0.85×
10Brandenburg~60K0.83×
11Schleswig-Holstein~70K0.82×
12Niedersachsen~200K0.79×
13Saarland~20K0.78×
14Thüringen~40K0.69×
15Sachsen-Anhalt~40K0.68×
16Mecklenburg-Vorpommern~20K0.57×
Fig. 06

Affinity by region

Affinity by region — General Motors, Germany
0.57×1.00×2.36×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the General Motors audience vs. the country average
#·InterestCategoryAffinity×
01Ford FiestaCars & Mobility7.59×
02CadillacCars & Mobility7.00×
03Automobile repair shopCars & Mobility6.51×
04Škoda KodiaqCars & Mobility6.36×
05Opel CorsaCars & Mobility5.65×
06OpelCars & Mobility5.29×
07HyundaiCars & Mobility4.77×
08Tesla MotorsCars & Mobility4.72×
09PeugeotCars & Mobility4.46×
10SixtCars & Mobility4.27×
11Used carCars & Mobility3.54×
12CarcareCars & Mobility3.48×
13HatchbackCars & Mobility3.09×
14NatureHome & Garden2.87×
15Ford Motor CompanyCars & Mobility2.70×
16VacationsTravel & Leisure2.40×
17Škoda AutoCars & Mobility2.31×
18FamilyKids & Family2.20×
19AutoScout24Cars & Mobility2.12×
20GermanyTravel & Leisure1.60×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the General Motors audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the General Motors audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.55×
PatriotismCONSERVATISM1.55×
Quality AwarenessPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the General Motors audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.67×
Price SensitivityPREMIUM0.71×
Design AffinityPREMIUM0.72×
0×1.00× baseline2×
Appendix

Explore more audiences

More Car manufacturer audiences in Germany

Related rankings

See General Motors audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in General Motors over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/general-motors-10985” · Methodology