Rascasse Audience Intelligence

Kendrick Lamar Audience in United States

Kendrick Lamar has an estimated audience of 7.4M people in United States.

#16among Hip hop in United States#337among people in United States#338in Music & Radio

The average Kendrick Lamar fan in United States is 30.8 years old, balanced, and lives primarily in California.

By number of fans, Kendrick Lamar ranks #16 among the 1354 objects in Hip hop in United States — 2.2× the group median.

Its fans are 1.5 years younger than the group average of 32.3.

Women make up 47.7% of the fan base, 1.2 percentage points fewer than the group average.

Compared with the other 1353 objects in Hip hop, Kendrick Lamar fans stand out for their interest in Sandra Oh, Emma Thompson and John Mulaney.

Interest is seasonal: February, April and May account for 53% of the year's searches, October is the quietest month.

Most fans live in California, Texas, New York.

Top affinities include Sandra Oh, Emma Thompson, John Mulaney, with strongest over-indexing on Sandra Oh (25.67× the country average).

Demographically, the Kendrick Lamar audience skews balanced with an average age of 30.8, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

The typical Kendrick Lamar fan in United States is balanced, around 30.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sandra Oh.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
7.4M
in United States
Gender
47.7%♀
52.3% male
Age
30.8
average years
Country rank
#4735
among all objects in United States
Fig. 01

Search interest · 12-month trend

-58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Kendrick Lamar fans

47.7% are female, 52.3% are male, average age 30.8.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for Kendrick Lamar audience in United States
MetricValue
Female47.7%
Male52.3%
Average age30.8
Estimated audience size7.4M
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Kendrick Lamar audience in United States
Age bracketShare%
16-2445%
25-3423%
35-4415%
45-5411%
55+6%
Fig. 04

Worldwide distribution

37.3%

of the worldwide Kendrick Lamar audience comes from United States.

Worldwide audience distribution share by country for Kendrick Lamar
CountryShare
United States37.3%
China4.8%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Kendrick Lamar fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~200K1.39×
02California~1M1.31×
03Georgia~300K1.31×
04Washington, District of Columbia~20K1.30×
05Louisiana~100K1.27×
06Nevada~90K1.25×
07North Carolina~300K1.18×
08Mississippi~70K1.13×
09Delaware~20K1.13×
10Texas~600K1.12×
11Illinois~300K1.11×
12Missouri~100K1.11×
13South Carolina~100K1.11×
14Virginia~200K1.10×
15Massachusetts~200K1.10×
16Pennsylvania~300K1.09×
17Michigan~200K1.09×
18New Jersey~200K1.09×
19Connecticut~90K1.09×
20Ohio~300K1.08×
21Washington~200K1.08×
22New York~500K1.07×
23Tennessee~200K1.03×
24Oregon~100K1.03×
25Indiana~200K1.02×
26Kentucky~100K1.01×
27Arkansas~70K1.00×
28Minnesota~100K0.99×
29Rhode Island~20K0.99×
30Florida~500K0.98×
31Kansas~60K0.98×
32Colorado~100K0.97×
33Oklahoma~80K0.96×
34Nebraska~40K0.95×
35New Mexico~40K0.94×
36Wisconsin~100K0.93×
37Iowa~60K0.92×
38Hawaii~30K0.90×
39Utah~60K0.88×
40West Virginia~30K0.87×
41Maine~30K0.86×
42New Hampshire~20K0.83×
43South Dakota~20K0.81×
44Vermont~10K0.79×
45Montana~20K0.78×
46North Dakota~10K0.78×
47Arizona~100K0.77×
48Idaho~30K0.77×
49Alabama~80K0.71×
50Alaska~9K0.59×
Fig. 06

Affinity by region

Affinity by region — Kendrick Lamar, United States
0.59×1.00×1.39×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Kendrick Lamar audience vs. the country average
#·InterestCategoryAffinity×
01Sandra OhMovies & TV25.67×
02Emma ThompsonMovies & TV25.35×
03John MulaneyMovies & TV13.81×
04Real Time with Bill MaherMovies & TV12.85×
05Tyler, The CreatorMusic & Radio12.31×
06Kit HaringtonMovies & TV11.43×
07J. ColeMusic & Radio10.69×
08SZA (singer)Music & Radio10.20×
09Jonah HillMovies & TV9.95×
10ASAP RockyMusic & Radio9.64×
11Young ThugMusic & Radio9.29×
12Stephen ColbertMovies & TV8.52×
13Emma StoneMovies & TV6.63×
14Jimmy KimmelMovies & TV6.19×
15YouTube MusicInternet & Social Media4.60×
16Underground hip hopMusic & Radio4.21×
17Macy'sShopping2.58×
18Texas RoadhouseFood & Beverages2.47×
19ShoesFashion & Accessoires1.85×
20BeautyBeauty & Wellness1.75×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Kendrick Lamar audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Kendrick Lamar audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.16×
Luxury OrientationPREMIUM1.50×
Risk AppetiteTHRILL1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Kendrick Lamar audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.57×
SpiritualityBALANCE0.69×
PatriotismCONSERVATISM0.70×
0×1.00× baseline2×
Appendix

Explore more audiences

More Hip hop audiences in United States

See Kendrick Lamar audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Kendrick Lamar over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/kendrick-lamar-15486” · Methodology