Rascasse Audience Intelligence

Marco Polo Target Market in United States

Marco Polo has an estimated audience of 650K people in United States.

#15among Mainstream fashion in United States
#3450among brands in United States#1192in Fashion & Accessoires

The average Marco Polo fan in United States is 31.1 years old, more male, and lives primarily in California.

By number of fans, Marco Polo ranks #15 among the 54 objects in Mainstream fashion in United States — 3.5× the group median.

Its fans are 3.4 years younger than the group average of 34.5.

Women make up 42.1% of the fan base, 17.9 percentage points fewer than the group average.

Compared with the other 53 objects in Mainstream fashion, Marco Polo fans stand out for their interest in Meg Ryan, Christian Pulisic and FIFA Club World Cup.

Most fans live in California, New York, Texas.

Top affinities include Meg Ryan, Christian Pulisic, FIFA Club World Cup, with strongest over-indexing on Meg Ryan (9.34× the country average).

Demographically, the Marco Polo audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.

The typical Marco Polo fan in United States is more male, around 31.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Meg Ryan.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
650K
in United States
Gender
42.1%♀
57.9% male
Age
31.1
average years
Country rank
#31334
among all objects in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Marco Polo

42.1% are female, 57.9% are male, average age 31.1.

Fig. 02

Gender split

42.1%
Female
57.9%
Male
Demographic split for Marco Polo audience in United States
MetricValue
Female42.1%
Male57.9%
Average age31.1
Estimated audience size650K
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Marco Polo audience in United States
Age bracketShare%
16-2446%
25-3421%
35-4414%
45-5412%
55+7%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Marco Polo audience comes from United States.

Worldwide audience distribution share by country for Marco Polo
CountryShare
Germany36.5%
United States5.9%
Italy5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Marco Polo customers by region in United States
#RegionReachAffinity×
01New Hampshire~6K2.24×
02Kansas~9K1.59×
03New York~60K1.57×
04Hawaii~4K1.47×
05California~100K1.36×
06Missouri~10K1.25×
07Alaska~2K1.23×
08Washington~20K1.22×
09New Jersey~20K1.18×
10Utah~7K1.18×
11Oregon~10K1.17×
12Connecticut~8K1.15×
13Idaho~4K1.07×
14Indiana~10K1.06×
15Maine~3K1.02×
16Tennessee~10K1.00×
17Montana~2K1.00×
18North Carolina~20K0.99×
19Texas~40K0.97×
20Nebraska~4K0.97×
21Washington, District of Columbia~1K0.97×
22Kentucky~8K0.96×
23Vermont~1K0.96×
24Florida~40K0.93×
25Pennsylvania~20K0.93×
26Virginia~20K0.93×
27South Carolina~10K0.93×
28Georgia~20K0.92×
29New Mexico~4K0.92×
30Rhode Island~2K0.91×
31Arizona~10K0.90×
32Massachusetts~10K0.89×
33Maryland~10K0.89×
34Alabama~9K0.88×
35South Dakota~2K0.88×
36Colorado~10K0.86×
37Oklahoma~7K0.85×
38Michigan~20K0.82×
39Nevada~5K0.82×
40Arkansas~5K0.82×
41North Dakota~1K0.82×
42Illinois~20K0.81×
43Minnesota~9K0.81×
44Iowa~5K0.81×
45West Virginia~3K0.81×
46Mississippi~5K0.80×
47Ohio~20K0.79×
48Louisiana~7K0.79×
49Delaware~1K0.78×
50Wisconsin~9K0.77×
Fig. 06

Affinity by region

Affinity by region — Marco Polo, United States
0.77×1.00×2.24×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Marco Polo audience vs. the country average
#·InterestCategoryAffinity×
01Meg RyanMovies & TV9.34×
02Christian PulisicSports9.34×
03FIFA Club World CupSports9.34×
04Borussia DortmundSports9.34×
05RonaldinhoSports9.34×
06David BeckhamSports8.89×
07United States national football teamSports8.26×
08FC Bayern MunichSports5.44×
09Virtual realityTechnology & Electronics3.13×
107-ElevenShopping3.08×
11SubwayFood & Beverages2.81×
12Domino's PizzaFood & Beverages2.51×
13Pizza HutFood & Beverages2.40×
14McDonald'sFood & Beverages2.25×
15WingstopFood & Beverages2.05×
16Mortgage loansBusiness & Career2.02×
17AirbnbTravel & Leisure1.95×
18Wendy'sFood & Beverages1.94×
19StarbucksFood & Beverages1.68×
20PinterestInternet & Social Media1.59×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Marco Polo audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Marco Polo audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.62×
Early Adopter MentalityPOWER1.41×
Quality AwarenessPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Marco Polo audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.64×
CreativityOPEN0.73×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Appendix

Explore more audiences

More Mainstream fashion audiences in United States

See Marco Polo audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Marco Polo over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/marco-polo-59072” · Methodology