Rascasse Audience Intelligence

New York Red Bulls Fan Demographics in United States

New York Red Bulls has an estimated audience of 784K people in United States.

#217among Soccer in United States
#420among teams in United States#2668in Sports

The average New York Red Bulls fan in United States is 34.8 years old, more male, and lives primarily in New Jersey.

Its fans are 1.0 years older than the group average of 33.8.

Women make up 24.5% of the fan base, 10.0 percentage points fewer than the group average.

Compared with the other 13631 objects in Soccer, New York Red Bulls fans stand out for their interest in Brighton & Hove Albion F.C., Jozy Altidore and Hellas Verona FC.

Interest is seasonal: May, July and August account for 36% of the year's searches, January is the quietest month.

Most fans live in New Jersey, New York, California.

Top affinities include Brighton & Hove Albion F.C., Jozy Altidore, Hellas Verona FC, with strongest over-indexing on Brighton & Hove Albion F.C. (191.34× the country average).

Demographically, the New York Red Bulls audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Patriotism, Risk Appetite.

The typical New York Red Bulls fan in United States is more male, around 34.8 years old, with strong Patriotism tendencies and a notable affinity for Brighton & Hove Albion F.C..

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
784K
in United States
Gender
24.5%♀
75.5% male
Age
34.8
average years
Country rank
#28802
among all objects in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of New York Red Bulls fans

24.5% are female, 75.5% are male, average age 34.8.

Fig. 02

Gender split

24.5%
Female
75.5%
Male
Demographic split for New York Red Bulls audience in United States
MetricValue
Female24.5%
Male75.5%
Average age34.8
Estimated audience size784K
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the New York Red Bulls audience in United States
Age bracketShare%
16-2427%
25-3426%
35-4424%
45-5414%
55+9%
Fig. 04

Worldwide distribution

31.8%

of the worldwide New York Red Bulls audience comes from United States.

Worldwide audience distribution share by country for New York Red Bulls
CountryShare
United States31.8%
Mexico7.9%
Brazil6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

New York Red Bulls fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~200K9.33×
02New York~200K3.36×
03Connecticut~10K1.70×
04Florida~70K1.38×
05Utah~9K1.24×
06Rhode Island~3K1.24×
07Ohio~30K1.23×
08Delaware~3K1.23×
09Vermont~2K1.23×
10Washington, District of Columbia~2K1.15×
11North Carolina~30K1.14×
12Maryland~20K1.08×
13Pennsylvania~30K1.06×
14Massachusetts~20K1.04×
15Illinois~30K1.00×
16California~80K0.92×
17Oregon~9K0.92×
18Georgia~20K0.89×
19Nevada~7K0.89×
20Virginia~20K0.86×
21North Dakota~2K0.83×
22Kentucky~9K0.82×
23New Hampshire~3K0.82×
24Kansas~5K0.80×
25South Dakota~2K0.79×
26Alaska~1K0.78×
27Iowa~6K0.77×
28Maine~2K0.77×
29Tennessee~10K0.75×
30Nebraska~3K0.74×
31Montana~2K0.74×
32Indiana~10K0.72×
33South Carolina~9K0.69×
34Texas~40K0.68×
35Washington~10K0.68×
36Arizona~10K0.68×
37Colorado~9K0.68×
38West Virginia~3K0.68×
39New Mexico~3K0.64×
40Idaho~3K0.64×
41Hawaii~2K0.64×
42Missouri~9K0.62×
43Mississippi~4K0.62×
44Louisiana~7K0.61×
45Arkansas~4K0.61×
46Minnesota~8K0.57×
47Oklahoma~5K0.54×
48Alabama~6K0.52×
49Wisconsin~7K0.48×
50Michigan~10K0.45×
Fig. 06

Affinity by region

Affinity by region — New York Red Bulls, United States
0.45×1.00×9.33×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the New York Red Bulls audience vs. the country average
#·InterestCategoryAffinity×
01Brighton & Hove Albion F.C.Sports191.34×
02Jozy AltidoreSports170.49×
03Hellas Verona FCSports134.36×
04Marc CucurellaSports68.04×
05Tim HowardSports47.58×
06Thierry HenrySports38.14×
07Leicester City F.C.Sports36.94×
08Crystal Palace F.C.Sports35.26×
09Zinedine ZidaneSports34.22×
10Germany national football teamSports32.00×
11Newcastle United F.C.Sports29.82×
12Televisa Deportes NetworkSports24.45×
13Christian PulisicSports17.11×
14National Women's Soccer LeagueSports16.62×
15Paris Saint-GermainSports13.09×
16Kylian MbappéSports12.51×
17Erling HaalandSports10.86×
18FIFA World Cup 2026Sports8.08×
19FIFA World CupSports6.67×
20UEFA Champions LeagueSports6.62×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the New York Red Bulls audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the New York Red Bulls audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.60×
Risk AppetiteTHRILL1.58×
Urban LifestyleOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the New York Red Bulls audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.80×
IndividualismJOY0.80×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in New York Red Bulls over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/new-york-red-bulls-5350” · Methodology