Rascasse Audience Intelligence

CNBC Audience Demographics in United States

CNBC has an estimated audience of 25.9M people in United States.

#1among Business in United States
#17among TV channels in United States#141in Business & Career

The average CNBC fan in United States is 43.5 years old, more male, and lives primarily in California.

By number of fans, CNBC ranks #1 among the 79 objects in Business in United States — 4,333.7× the group median.

Its fans are 3.7 years older than the group average of 39.8.

Women make up 44.9% of the fan base, 2.7 percentage points fewer than the group average.

Compared with the other 78 objects in Business, CNBC fans stand out for their interest in Crazy, Stupid, Love., Astro (Malaysian satellite television) and Giant Food.

Most fans live in California, New York, Florida.

Top affinities include Crazy, Stupid, Love., Astro (Malaysian satellite television), Giant Food, with strongest over-indexing on Crazy, Stupid, Love. (19.42× the country average).

Demographically, the CNBC audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Career Orientation, Need for Security.

The typical CNBC fan in United States is more male, around 43.5 years old, with strong Career Orientation tendencies and a notable affinity for Crazy, Stupid, Love..

Category: Business & Career · Type: TV Channel · Subtype: Business

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
25.9M
in United States
Gender
44.9%♀
55.1% male
Age
43.5
average years
Country rank
#1158
among all objects in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of CNBC

44.9% are female, 55.1% are male, average age 43.5.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for CNBC audience in United States
MetricValue
Female44.9%
Male55.1%
Average age43.5
Estimated audience size25.9M
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the CNBC audience in United States
Age bracketShare%
16-2410%
25-3418%
35-4422%
45-5424%
55+26%
Fig. 04

Worldwide distribution

60.8%

of the worldwide CNBC audience comes from United States.

Worldwide audience distribution share by country for CNBC
CountryShare
United States60.8%
China7.2%
Canada5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

CNBC fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~500K1.96×
02New Jersey~1M1.70×
03Maine~200K1.57×
04Massachusetts~800K1.50×
05New Hampshire~200K1.48×
06New York~2M1.42×
07Rhode Island~100K1.41×
08Washington, District of Columbia~70K1.31×
09Virginia~800K1.27×
10Delaware~100K1.27×
11Florida~2M1.24×
12Minnesota~500K1.23×
13Vermont~60K1.23×
14Pennsylvania~1M1.19×
15Maryland~500K1.14×
16Colorado~500K1.13×
17Illinois~1M1.11×
18North Carolina~900K1.11×
19Montana~90K1.09×
20Michigan~800K1.07×
21South Carolina~400K1.02×
22Wisconsin~500K1.01×
23Washington~600K0.99×
24Arizona~600K0.98×
25Nevada~200K0.98×
26Iowa~200K0.96×
27Hawaii~100K0.95×
28Ohio~900K0.94×
29Georgia~800K0.90×
30Nebraska~100K0.90×
31California~2.5M0.84×
32South Dakota~60K0.84×
33North Dakota~50K0.84×
34Tennessee~500K0.82×
35Indiana~400K0.82×
36Missouri~400K0.81×
37Oregon~300K0.80×
38Kansas~200K0.78×
39Alaska~40K0.75×
40Kentucky~300K0.74×
41Texas~1.5M0.72×
42New Mexico~100K0.72×
43Idaho~100K0.71×
44Alabama~300K0.66×
45Utah~200K0.63×
46Arkansas~100K0.61×
47Oklahoma~200K0.56×
48Mississippi~100K0.54×
49West Virginia~80K0.54×
50Louisiana~200K0.52×
Fig. 06

Affinity by region

Affinity by region — CNBC, United States
0.52×1.00×1.96×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the CNBC audience vs. the country average
#·InterestCategoryAffinity×
01Crazy, Stupid, Love.Movies & TV19.42×
02Astro (Malaysian satellite television)Movies & TV13.35×
03Giant FoodFood & Beverages7.12×
04Michael StrahanMovies & TV5.71×
05PoliticoPolitics & Society5.39×
06New York Stock ExchangeBusiness & Career5.07×
07The Motley FoolBusiness & Career5.02×
08New York PostNews4.31×
09Bored PandaInternet & Social Media4.23×
10Online newspaperNews3.30×
11Google MapsInternet & Social Media2.87×
12Real propertyHome & Garden2.78×
13Bank of AmericaBusiness & Career2.63×
14CBS NewsNews2.50×
15Tesla MotorsCars & Mobility2.06×
16Ace HardwareHome & Garden1.92×
17GeneticsKids & Family1.73×
18Joe BidenPolitics & Society1.61×
19United States Postal ServiceBusiness & Career1.56×
20RedditInternet & Social Media1.53×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the CNBC audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the CNBC audience vs. the country average · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.68×
Need for SecurityCONSERVATISM1.60×
Early Adopter MentalityPOWER1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the CNBC audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
MindfulnessBALANCE0.82×
CreativityOPEN0.84×
0×1.00× baseline2×
Appendix

Explore more audiences

More Business audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in CNBC over the last 12 months. Modelled, not counted; people interested in several tv channels count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/cnbc-31539” · Methodology