Rascasse Audience Intelligence

AllSaints Target Market in United States

AllSaints has an estimated audience of 1.8M people in United States.

#22among Fashion in United States#1720among brands in United States#284in Shopping

The average AllSaints fan in United States is 37.3 years old, more female, and lives primarily in California.

By number of fans, AllSaints ranks #22 among the 87 objects in Fashion in United States — 13.6× the group median.

Its fans are 2.0 years older than the group average of 35.3.

Women make up 60.8% of the fan base, 7.7 percentage points fewer than the group average.

Compared with the other 86 objects in Fashion, AllSaints fans stand out for their interest in Robert Williams (artist), Fox (clothing) and Zimmermann.

Most fans live in California, New York, Florida.

Top affinities include Robert Williams (artist), Fox (clothing), Zimmermann, with strongest over-indexing on Robert Williams (artist) (34.27× the country average).

Demographically, the AllSaints audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

The typical AllSaints fan in United States is more female, around 37.3 years old, with strong Quality Awareness tendencies and a notable affinity for Robert Williams (artist).

Category: Shopping · Type: Brand · Subtype: Fashion

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.8M
in United States
Gender
60.8%♀
39.2% male
Age
37.3
average years
Country rank
#15597
among all objects in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of AllSaints

60.8% are female, 39.2% are male, average age 37.3.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for AllSaints audience in United States
MetricValue
Female60.8%
Male39.2%
Average age37.3
Estimated audience size1.8M
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the AllSaints audience in United States
Age bracketShare%
16-2423%
25-3424%
35-4421%
45-5417%
55+14%
Fig. 04

Worldwide distribution

25.7%

of the worldwide AllSaints audience comes from United States.

Worldwide audience distribution share by country for AllSaints
CountryShare
United Kingdom27.5%
United States25.7%
Japan4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

AllSaints customers by region in United States
#RegionReachAffinity×
01California~600K3.08×
02New York~300K2.72×
03Nevada~40K2.29×
04Arizona~90K2.13×
05New Jersey~100K2.08×
06Washington~80K1.92×
07Minnesota~60K1.87×
08Washington, District of Columbia~7K1.84×
09Florida~200K1.79×
10Hawaii~10K1.65×
11Illinois~100K1.47×
12Texas~200K1.36×
13Massachusetts~50K1.35×
14Connecticut~20K1.21×
15Maryland~40K1.15×
16Oregon~20K1.10×
17Virginia~50K1.00×
18Colorado~30K0.94×
19Pennsylvania~60K0.93×
20Utah~20K0.92×
21Georgia~50K0.90×
22Rhode Island~5K0.89×
23Kansas~10K0.83×
24Delaware~4K0.83×
25Ohio~50K0.80×
26Tennessee~30K0.80×
27Michigan~40K0.77×
28Oklahoma~20K0.77×
29South Dakota~4K0.77×
30Vermont~3K0.77×
31Alaska~3K0.74×
32Wisconsin~20K0.70×
33New Hampshire~5K0.70×
34New Mexico~8K0.68×
35Idaho~7K0.68×
36Maine~5K0.68×
37North Carolina~40K0.67×
38North Dakota~3K0.67×
39Montana~4K0.66×
40Indiana~20K0.63×
41Missouri~20K0.62×
42Nebraska~6K0.61×
43Iowa~10K0.60×
44South Carolina~20K0.59×
45Louisiana~10K0.58×
46West Virginia~5K0.58×
47Arkansas~9K0.54×
48Alabama~10K0.52×
49Mississippi~8K0.51×
50Kentucky~10K0.49×
Fig. 06

Affinity by region

Affinity by region — AllSaints, United States
0.49×1.00×3.08×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the AllSaints audience vs. the country average
#·InterestCategoryAffinity×
01Robert Williams (artist)Person34.27×
02Fox (clothing)Movies & TV33.70×
03ZimmermannHome & Garden30.32×
04Bec and BridgeFashion & Accessoires27.15×
05Mongoose (bicycles)Cars & Mobility23.45×
06Skateboarder (magazine)Sports21.31×
07Fuse (TV channel)Movies & TV19.73×
08Yohji YamamotoFashion & Accessoires19.31×
09Alice + OliviaFashion & Accessoires16.44×
10Gisele BündchenFashion & Accessoires11.08×
11Digital paintingArts & Culture10.78×
12Rick OwensFashion & Accessoires9.55×
13Max MaraFashion & Accessoires9.39×
14Maison MargielaFashion & Accessoires8.90×
15Cotton OnFashion & Accessoires8.46×
16Men's FashionFashion & Accessoires5.12×
17DeviantArtInternet & Social Media5.09×
18YouTube MusicInternet & Social Media3.32×
191080iTechnology & Electronics2.44×
20BeautyBeauty & Wellness1.75×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the AllSaints audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the AllSaints audience vs. the country average · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.12×
Design AffinityPREMIUM1.89×
Luxury OrientationPREMIUM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the AllSaints audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.75×
SpiritualityBALANCE0.85×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in AllSaints over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/allsaints-12262” · Methodology