Rascasse Audience Intelligence

NBC Sunday Night Football Viewer Demographics in United States

NBC Sunday Night Football has an estimated audience of 9.5M people in United States.

#51among TV series in United States
#80among movies & series in United States#299in Movies & TV

The average NBC Sunday Night Football fan in United States is 33.7 years old, more male, and lives primarily in California.

By number of fans, NBC Sunday Night Football ranks #51 among the 4358 objects in TV series in United States.

Its fans are 5.2 years younger than the group average of 38.9.

Women make up 34.5% of the fan base, 21.4 percentage points fewer than the group average.

Compared with the other 4357 objects in TV series, NBC Sunday Night Football fans stand out for their interest in Tony Romo, Russell Wilson and World Series.

Interest is seasonal: September, October and November account for 73% of the year's searches, April is the quietest month.

Most fans live in California, Texas, Pennsylvania.

Top affinities include Tony Romo, Russell Wilson, World Series, with strongest over-indexing on Tony Romo (13.78× the country average).

Demographically, the NBC Sunday Night Football audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

The typical NBC Sunday Night Football fan in United States is more male, around 33.7 years old, with strong Patriotism tendencies and a notable affinity for Tony Romo.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
9.5M
in United States
Gender
34.5%♀
65.5% male
Age
33.7
average years
Country rank
#3808
among all objects in United States
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of NBC Sunday Night Football viewers

34.5% are female, 65.5% are male, average age 33.7.

Fig. 02

Gender split

34.5%
Female
65.5%
Male
Demographic split for NBC Sunday Night Football audience in United States
MetricValue
Female34.5%
Male65.5%
Average age33.7
Estimated audience size9.5M
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the NBC Sunday Night Football audience in United States
Age bracketShare%
16-2437%
25-3421%
35-4417%
45-5414%
55+11%
Fig. 04

Worldwide distribution

96.5%

of the worldwide NBC Sunday Night Football audience comes from United States.

Worldwide audience distribution share by country for NBC Sunday Night Football
CountryShare
United States96.5%
Mexico1.4%
Japan0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

NBC Sunday Night Football fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~100K1.49×
02Maryland~300K1.44×
03Wyoming~20K1.42×
04Montana~40K1.40×
05West Virginia~70K1.35×
06Missouri~200K1.33×
07New Mexico~80K1.29×
08South Dakota~30K1.28×
09Pennsylvania~500K1.27×
10Idaho~60K1.20×
11North Dakota~30K1.19×
12Mississippi~100K1.18×
13Arizona~200K1.13×
14Iowa~100K1.12×
15Colorado~200K1.09×
16Wisconsin~200K1.06×
17Alaska~20K1.06×
18Minnesota~200K1.05×
19Delaware~30K1.04×
20Michigan~300K0.98×
21Nevada~90K0.98×
22Ohio~300K0.97×
23Arkansas~80K0.97×
24Virginia~200K0.95×
25South Carolina~100K0.94×
26Oregon~100K0.93×
27Louisiana~100K0.92×
28Kentucky~100K0.92×
29Maine~40K0.92×
30Nebraska~50K0.91×
31Vermont~20K0.91×
32North Carolina~300K0.90×
33Washington~200K0.90×
34Texas~600K0.88×
35Illinois~300K0.88×
36Tennessee~200K0.88×
37Indiana~200K0.88×
38Rhode Island~30K0.88×
39Oklahoma~100K0.87×
40New Hampshire~30K0.87×
41Hawaii~30K0.85×
42Utah~80K0.84×
43Connecticut~80K0.79×
44California~900K0.78×
45New York~400K0.77×
46Florida~500K0.76×
47New Jersey~200K0.73×
48Georgia~200K0.71×
49Massachusetts~100K0.70×
50Alabama~90K0.65×
Fig. 06

Affinity by region

Affinity by region — NBC Sunday Night Football, United States
0.65×1.00×1.49×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the NBC Sunday Night Football audience vs. the country average
#·InterestCategoryAffinity×
01Tony RomoSports13.78×
02Russell WilsonSports8.62×
03World SeriesSports7.04×
04Aaron RodgersSports5.94×
05Seattle SeahawksSports5.54×
06Fox SportsSports5.47×
07Tampa Bay BuccaneersSports5.38×
08Thursday Night FootballMovies & TV4.96×
09Baltimore RavensSports4.86×
10New York GiantsSports4.77×
11Los Angeles RamsSports4.73×
12Miami DolphinsSports4.68×
13Minnesota VikingsSports4.52×
14Cleveland BrownsSports4.35×
15Denver BroncosSports4.27×
16Buffalo BillsSports4.26×
17Detroit LionsSports4.18×
18Pittsburgh SteelersSports3.85×
19Green Bay PackersSports3.67×
20LeBron JamesSports2.91×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the NBC Sunday Night Football audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the NBC Sunday Night Football audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.83×
Convenience OrientationPREMIUM1.26×
Career OrientationPOWER1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the NBC Sunday Night Football audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.70×
Quality AwarenessPREMIUM0.74×
DIY MentalityTHRILL0.78×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in NBC Sunday Night Football over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/nbc-sunday-night-football-42212” · Methodology