Rascasse Audience Intelligence

New York Knicks Fan Demographics in United States

New York Knicks has an estimated audience of 19.7M people in United States.

#15among Basketball in United States
#26among teams in United States#123in Sports

The average New York Knicks fan in United States is 30.4 years old, more male, and lives primarily in New York.

By number of fans, New York Knicks ranks #8 among the 30 NBA teams in United States — 1.4× the group median.

Women make up 42.7% of the fan base, 1.0 percentage points more than the group average.

Compared with the other 29 NBA teams, New York Knicks fans stand out for their interest in Tom Thibodeau, Patrick Ewing and Kristaps Porziņģis.

In Q3/2026, search interest was +38.3% on the same quarter a year earlier; the median across the group was +3.4%.

Interest is seasonal: April, May and June account for 48% of the year's searches, September is the quietest month.

Most fans live in New York, Florida, New Jersey.

Top affinities include Tom Thibodeau, Patrick Ewing, Kristaps Porziņģis, with strongest over-indexing on Tom Thibodeau (31.17× the country average).

Demographically, the New York Knicks audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Indulgence, Career Orientation.

The typical New York Knicks fan in United States is more male, around 30.4 years old, with strong Indulgence tendencies and a notable affinity for Tom Thibodeau.

Category: Sports · Type: Team · Subtype: Basketball

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
19.7M
in United States
Gender
42.7%♀
57.3% male
Age
30.4
average years
Country rank
#1687
among all objects in United States
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of New York Knicks fans

42.7% are female, 57.3% are male, average age 30.4.

Fig. 02

Gender split

42.7%
Female
57.3%
Male
Demographic split for New York Knicks audience in United States
MetricValue
Female42.7%
Male57.3%
Average age30.4
Estimated audience size19.7M
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the New York Knicks audience in United States
Age bracketShare%
16-2450%
25-3419%
35-4413%
45-5410%
55+8%
Fig. 04

Worldwide distribution

62.5%

of the worldwide New York Knicks audience comes from United States.

Worldwide audience distribution share by country for New York Knicks
CountryShare
United States62.5%
Canada4.1%
Philippines3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

New York Knicks fans by region: top regions in United States
#RegionReachAffinity×
01New York~5.5M4.41×
02New Jersey~1.5M3.11×
03Connecticut~600K2.90×
04Florida~2M1.61×
05Delaware~90K1.57×
06Rhode Island~80K1.34×
07Massachusetts~500K1.32×
08South Carolina~400K1.28×
09Georgia~800K1.25×
10North Carolina~800K1.25×
11Pennsylvania~900K1.20×
12Ohio~800K1.14×
13Mississippi~200K1.11×
14Maryland~400K1.10×
15Michigan~600K1.06×
16Maine~90K1.06×
17Virginia~500K1.05×
18Alabama~300K0.96×
19Oklahoma~200K0.96×
20Vermont~40K0.96×
21Louisiana~300K0.94×
22New Hampshire~70K0.94×
23Washington, District of Columbia~40K0.94×
24Wisconsin~300K0.88×
25Nevada~200K0.86×
26Arizona~400K0.82×
27Indiana~300K0.81×
28Tennessee~300K0.80×
29Illinois~600K0.79×
30Minnesota~300K0.78×
31Arkansas~100K0.78×
32Texas~1M0.77×
33West Virginia~80K0.75×
34Kentucky~200K0.72×
35Hawaii~60K0.69×
36Colorado~200K0.68×
37New Mexico~80K0.67×
38California~1.5M0.64×
39Iowa~100K0.60×
40North Dakota~30K0.60×
41Alaska~20K0.59×
42South Dakota~30K0.58×
43Missouri~200K0.56×
44Kansas~90K0.53×
45Nebraska~60K0.53×
46Washington~200K0.50×
47Montana~30K0.50×
48Oregon~100K0.48×
49Utah~90K0.48×
50Idaho~40K0.39×
Fig. 06

Affinity by region

Affinity by region — New York Knicks, United States
0.39×1.00×4.41×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the New York Knicks audience vs. the country average
#·InterestCategoryAffinity×
01Tom ThibodeauSports31.17×
02Patrick EwingSports29.03×
03Kristaps PorziņģisSports16.03×
04PartyNextDoorMusic & Radio11.03×
05Los Angeles ChargersSports7.14×
06Devin BookerSports7.08×
07De'Aaron FoxSports6.96×
08NBA playoffsSports5.42×
09NBA FinalsSports5.21×
10NBA TVSports5.20×
11Caitlin ClarkSports5.10×
12WNBASports4.97×
13Minnesota TimberwolvesSports3.97×
14Sneaker collectingFashion & Accessoires3.36×
15Sophie CunninghamSports3.26×
16Gaming computerTechnology & Electronics3.24×
17PC gameGames3.17×
18Anime conventionLiterature2.64×
19Curly HairBeauty & Wellness2.56×
20Strength trainingSports1.89×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the New York Knicks audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the New York Knicks audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.11×
Career OrientationPOWER1.09×
Luxury OrientationPREMIUM1.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the New York Knicks audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.38×
CreativityOPEN0.42×
TraditionCONSERVATISM0.47×
0×1.00× baseline2×
Appendix

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Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in New York Knicks over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/new-york-knicks-2680” · Methodology