Rascasse Audience Intelligence

Brazil national football team Fan Demographics in United States

Brazil national football team has an estimated audience of 3M people in United States.

#51among Soccer in United States
#193among teams in United States#919in Sports

The average Brazil national football team fan in United States is 31.6 years old, more male, and lives primarily in California.

By number of fans, Brazil national football team ranks #4 among the 250 National Team teams in United States — 13.6× the group median.

Its fans are 3.2 years younger than the group average of 34.8.

Women make up 29.0% of the fan base, 16.0 percentage points fewer than the group average.

Compared with the other 249 National Team teams, Brazil national football team fans stand out for their interest in Freddie Highmore, Paris Saint-Germain and Christian Pulisic.

In Q3/2026, search interest was +10.8% on the same quarter a year earlier; the median across the group was +91.0%.

Interest is seasonal: June, September and November account for 58% of the year's searches, February is the quietest month.

Most fans live in California, Florida, New York.

Top affinities include Portugal national football team, Spain national football team, France national football team, with strongest over-indexing on Portugal national football team (19.44× the country average).

Demographically, the Brazil national football team audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Risk Appetite, Mindfulness.

The typical Brazil national football team fan in United States is more male, around 31.6 years old, with strong Risk Appetite tendencies and a notable affinity for Portugal national football team.

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3M
in United States
Gender
29.0%♀
71.0% male
Age
31.6
average years
Country rank
#10670
among all objects in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Brazil national football team fans

29.0% are female, 71.0% are male, average age 31.6.

Fig. 02

Gender split

29.0%
Female
71.0%
Male
Demographic split for Brazil national football team audience in United States
MetricValue
Female29.0%
Male71.0%
Average age31.6
Estimated audience size3M
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Brazil national football team audience in United States
Age bracketShare%
16-2444%
25-3420%
35-4416%
45-5412%
55+8%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Brazil national football team audience comes from United States.

Worldwide audience distribution share by country for Brazil national football team
CountryShare
Brazil28.9%
Italy7.0%
United States6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Brazil national football team fans by region: top regions in United States
#RegionReachAffinity×
01Florida~500K2.63×
02New Jersey~200K2.40×
03Massachusetts~100K2.32×
04Connecticut~60K1.88×
05New York~300K1.85×
06California~600K1.64×
07Maryland~90K1.56×
08Texas~300K1.50×
09Rhode Island~10K1.42×
10Georgia~100K1.38×
11Virginia~100K1.32×
12Nevada~40K1.29×
13Illinois~100K1.22×
14Washington, District of Columbia~7K1.22×
15Utah~30K1.18×
16Delaware~10K1.17×
17North Carolina~100K1.11×
18Arizona~70K1.09×
19Washington~70K1.02×
20Indiana~60K0.96×
21Pennsylvania~100K0.93×
22Minnesota~40K0.88×
23Oregon~30K0.88×
24Colorado~40K0.87×
25Kansas~20K0.86×
26Nebraska~10K0.86×
27Ohio~80K0.80×
28New Hampshire~9K0.80×
29Iowa~20K0.79×
30Tennessee~50K0.78×
31South Carolina~40K0.77×
32New Mexico~10K0.77×
33Michigan~70K0.76×
34Maine~9K0.74×
35Idaho~10K0.71×
36Louisiana~30K0.70×
37Kentucky~30K0.70×
38Oklahoma~20K0.70×
39Missouri~40K0.68×
40Arkansas~20K0.68×
41Vermont~4K0.67×
42North Dakota~5K0.66×
43Alabama~30K0.65×
44South Dakota~5K0.65×
45Hawaii~8K0.61×
46Wisconsin~30K0.60×
47Alaska~4K0.59×
48Montana~5K0.49×
49Mississippi~10K0.48×
50West Virginia~7K0.45×
Fig. 06

Affinity by region

Affinity by region — Brazil national football team, United States
0.45×1.00×2.63×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Brazil national football team audience vs. the country average
#·InterestCategoryAffinity×
01Portugal national football teamSports19.44×
02Spain national football teamSports19.35×
03France national football teamSports15.42×
04Freddie HighmoreMovies & TV14.24×
05UEFA Nations LeagueSports12.79×
06Paris Saint-GermainSports11.13×
07Christian PulisicSports10.43×
08Atlético MadridSports8.41×
09NeymarSports4.76×
10La LigaSports4.55×
11Real Madrid Club de FútbolSports4.14×
12Manchester United F.C.Sports4.11×
13Manchester City F.C.Sports3.93×
14Cristiano RonaldoSports3.92×
15FC BarcelonaSports3.84×
16UEFA Champions LeagueSports3.40×
17FIFA World Cup 2026Sports2.93×
18NBASports1.67×
19BasketballSports1.53×
20FIFA World CupSports1.53×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Brazil national football team audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Brazil national football team audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.96×
MindfulnessBALANCE2.09×
SpiritualityBALANCE2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Brazil national football team audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN1.12×
Convenience OrientationPREMIUM1.16×
CreativityOPEN1.17×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Brazil national football team over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/brazil-national-football-team-8585” · Methodology