Rascasse Audience Intelligence

Disney's Animal Kingdom Target Market in United States

Disney's Animal Kingdom has an estimated audience of 5.8M people in United States.

#652among brands in United States#496in Travel & Leisure

The average Disney's Animal Kingdom fan in United States is 35.6 years old, more female, and lives primarily in Florida.

Most fans live in Florida, California, New York.

Top affinities include Hip2Save, Marvels, Disney California Adventure, with strongest over-indexing on Hip2Save (8.22× the country average).

Demographically, the Disney's Animal Kingdom audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Pet Ownership, Design Affinity.

The typical Disney's Animal Kingdom fan in United States is more female, around 35.6 years old, with strong Pet Ownership tendencies and a notable affinity for Hip2Save.

Category: Travel & Leisure · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
5.8M
in United States
Gender
72.5%♀
27.5% male
Age
35.6
average years
Country rank
#5911
among all objects in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Disney's Animal Kingdom

72.5% are female, 27.5% are male, average age 35.6.

Fig. 02

Gender split

72.5%
Female
27.5%
Male
Demographic split for Disney's Animal Kingdom audience in United States
MetricValue
Female72.5%
Male27.5%
Average age35.6
Estimated audience size5.8M
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Disney's Animal Kingdom audience in United States
Age bracketShare%
16-2428%
25-3424%
35-4420%
45-5416%
55+12%
Fig. 04

Worldwide distribution

69.5%

of the worldwide Disney's Animal Kingdom audience comes from United States.

Worldwide audience distribution share by country for Disney's Animal Kingdom
CountryShare
United States69.5%
Brazil7.5%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Disney's Animal Kingdom customers by region in United States
#RegionReachAffinity×
01Florida~4.5M14.40×
02New Hampshire~30K1.10×
03Georgia~200K1.00×
04Connecticut~60K1.00×
05New Jersey~200K0.98×
06South Carolina~90K0.98×
07Maine~20K0.95×
08Rhode Island~20K0.94×
09Massachusetts~100K0.93×
10North Carolina~200K0.90×
11Delaware~20K0.88×
12Louisiana~70K0.86×
13Pennsylvania~200K0.85×
14Kentucky~70K0.85×
15Tennessee~100K0.84×
16New York~300K0.81×
17Alabama~70K0.81×
18Michigan~100K0.80×
19Indiana~90K0.80×
20Maryland~90K0.80×
21West Virginia~20K0.80×
22Vermont~9K0.80×
23Virginia~100K0.79×
24Ohio~200K0.78×
25Mississippi~40K0.77×
26North Dakota~10K0.77×
27Wisconsin~80K0.76×
28Illinois~200K0.75×
29Iowa~40K0.71×
30Texas~300K0.70×
31Utah~40K0.70×
32Missouri~70K0.68×
33Arkansas~40K0.68×
34Idaho~20K0.68×
35Hawaii~20K0.67×
36South Dakota~10K0.67×
37Alaska~8K0.67×
38Minnesota~70K0.66×
39Colorado~60K0.64×
40Nebraska~20K0.64×
41California~400K0.63×
42Kansas~30K0.63×
43Oklahoma~40K0.62×
44Nevada~40K0.62×
45Washington, District of Columbia~7K0.62×
46Arizona~80K0.61×
47Montana~10K0.61×
48Washington~80K0.59×
49New Mexico~20K0.59×
50Oregon~40K0.56×
Fig. 06

Affinity by region

Affinity by region — Disney's Animal Kingdom, United States
0.56×1.00×14.40×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Disney's Animal Kingdom audience vs. the country average
#·InterestCategoryAffinity×
01Hip2SaveShopping8.22×
02MarvelsLiterature6.72×
03Disney California AdventureTravel & Leisure5.67×
04Universal Studios FloridaTravel & Leisure4.94×
05Disneyland ResortTravel & Leisure4.71×
06Disneyland ParisTravel & Leisure4.57×
07Universal StudiosMovies & TV3.93×
08Disney StoreShopping3.72×
09Universal OrlandoTravel & Leisure3.60×
10Unique GiftsShopping2.91×
11Spirit HalloweenKids & Family2.89×
12BarbieMovies & TV2.83×
13Stray KidsMusic & Radio2.72×
14Harry PotterMovies & TV2.34×
15Home decorating ideasHome & Garden2.20×
16Home DesignHome & Garden2.11×
17ChildbirthKids & Family1.93×
18Fashion NovaShopping1.78×
19DisneylandTravel & Leisure1.77×
20Theme parksTravel & Leisure1.60×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Disney's Animal Kingdom audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Disney's Animal Kingdom audience vs. the country average · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.33×
Design AffinityPREMIUM1.21×
MindfulnessBALANCE1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Disney's Animal Kingdom audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.69×
TraditionCONSERVATISM0.70×
Career OrientationPOWER0.73×
0×1.00× baseline2×
Appendix

Explore more audiences

More Travel & Leisure audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Disney's Animal Kingdom over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/disneys-animal-kingdom-27805” · Methodology