Rascasse Audience Intelligence

Fabletics Target Market in United States

Fabletics has an estimated audience of 21M people in United States.

#4among Sportswear in United States
#161among brands in United States#79in Fashion & Accessoires

The average Fabletics fan in United States is 36.1 years old, more female, and lives primarily in California.

By number of fans, Fabletics ranks #4 among the 98 objects in Sportswear in United States — 592.8× the group median.

Its fans are 1.3 years older than the group average of 34.8.

Women make up 72.0% of the fan base, 22.0 percentage points more than the group average.

Compared with the other 97 objects in Sportswear, Fabletics fans stand out for their interest in Home decorating ideas, Diaper bag and Infant bodysuit.

Most fans live in California, Texas, Florida.

Top affinities include Home decorating ideas, Diaper bag, Infant bodysuit, with strongest over-indexing on Home decorating ideas (2.56× the country average).

Demographically, the Fabletics audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Design Affinity, Pet Ownership.

The typical Fabletics fan in United States is more female, around 36.1 years old, with strong Design Affinity tendencies and a notable affinity for Home decorating ideas.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
21M
in United States
Gender
72.0%♀
28.0% male
Age
36.1
average years
Country rank
#1519
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Fabletics

72.0% are female, 28.0% are male, average age 36.1.

Fig. 02

Gender split

72.0%
Female
28.0%
Male
Demographic split for Fabletics audience in United States
MetricValue
Female72.0%
Male28.0%
Average age36.1
Estimated audience size21M
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Fabletics audience in United States
Age bracketShare%
16-2424%
25-3426%
35-4422%
45-5417%
55+11%
Fig. 04

Worldwide distribution

75.7%

of the worldwide Fabletics audience comes from United States.

Worldwide audience distribution share by country for Fabletics
CountryShare
United States75.7%
United Kingdom9.2%
Canada4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Fabletics customers by region in United States
#RegionReachAffinity×
01Delaware~90K1.52×
02Nebraska~200K1.34×
03Iowa~300K1.33×
04Utah~300K1.32×
05Kentucky~400K1.28×
06Missouri~500K1.26×
07Kansas~200K1.18×
08Minnesota~400K1.16×
09Florida~1.5M1.14×
10Oklahoma~300K1.11×
11Ohio~800K1.10×
12Texas~1.5M1.09×
13Pennsylvania~900K1.08×
14Michigan~700K1.08×
15Indiana~500K1.07×
16Idaho~100K1.07×
17Alabama~300K1.06×
18Nevada~200K1.06×
19North Dakota~50K1.06×
20Illinois~800K1.05×
21Colorado~400K1.05×
22New Jersey~600K1.04×
23Arizona~500K1.04×
24New Mexico~100K1.04×
25Tennessee~500K1.01×
26South Dakota~60K1.01×
27Wisconsin~400K1.00×
28North Carolina~700K0.97×
29Wyoming~40K0.97×
30California~2.5M0.96×
31Mississippi~200K0.95×
32Virginia~500K0.94×
33Maryland~400K0.94×
34Montana~60K0.94×
35Georgia~600K0.92×
36Louisiana~300K0.92×
37Hawaii~80K0.92×
38Connecticut~200K0.91×
39Arkansas~200K0.91×
40West Virginia~100K0.90×
41New York~1M0.89×
42Massachusetts~400K0.88×
43South Carolina~300K0.80×
44Washington~400K0.79×
45Oregon~200K0.79×
46New Hampshire~60K0.78×
47Rhode Island~50K0.74×
48Alaska~30K0.71×
49Maine~60K0.70×
50Washington, District of Columbia~30K0.69×
Fig. 06

Affinity by region

Affinity by region — Fabletics, United States
0.69×1.00×1.52×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Fabletics audience vs. the country average
#·InterestCategoryAffinity×
01Home decorating ideasHome & Garden2.56×
02Diaper bagKids & Family2.37×
03Infant bodysuitKids & Family2.37×
04AritziaFashion & Accessoires2.33×
05Boho-chicFashion & Accessoires2.24×
06Fashion NovaShopping2.17×
07Home DesignHome & Garden2.11×
08Baby foodKids & Family2.10×
09Home Interior DesignHome & Garden2.08×
10Healthy habitsHealth1.99×
11Infant clothingKids & Family1.96×
12H.O.M.E.Home & Garden1.90×
13Kohl'sShopping1.77×
14Dog loversPets & Animals1.77×
15ChildbirthKids & Family1.71×
161080iTechnology & Electronics1.68×
17Harry PotterMovies & TV1.67×
18OffspringHome & Garden1.55×
19ToddlerKids & Family1.52×
20SephoraShopping1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Fabletics audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Fabletics audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.45×
Pet OwnershipJOY1.22×
SustainabilityBALANCE1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Fabletics audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.67×
Career OrientationPOWER0.69×
TraditionCONSERVATISM0.69×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sportswear audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Fabletics over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/fabletics-22121” · Methodology