Rascasse Audience Intelligence

Lana Del Rey Audience in United States

Lana Del Rey has an estimated audience of 5.9M people in United States.

#26among Pop in United States#557among people in United States#432in Music & Radio

The average Lana Del Rey fan in United States is 29.5 years old, more female, and lives primarily in California.

By number of fans, Lana Del Rey ranks #26 among the 1578 objects in Pop in United States — 1.9× the group median.

Its fans are 10.5 years younger than the group average of 40.0.

Women make up 66.5% of the fan base, 7.7 percentage points more than the group average.

Compared with the other 1577 objects in Pop, Lana Del Rey fans stand out for their interest in Avril Lavigne, Sia and Hailee Steinfeld.

Most fans live in California, Texas, New York.

Top affinities include Avril Lavigne, Sia, Hailee Steinfeld, with strongest over-indexing on Avril Lavigne (13.61× the country average).

Demographically, the Lana Del Rey audience skews more female with an average age of 29.5, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.

The typical Lana Del Rey fan in United States is more female, around 29.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Avril Lavigne.

Category: Music & Radio · Type: Person · Subtype: Pop

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
5.9M
in United States
Gender
66.5%♀
33.5% male
Age
29.5
average years
Country rank
#5878
among all objects in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Lana Del Rey fans

66.5% are female, 33.5% are male, average age 29.5.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for Lana Del Rey audience in United States
MetricValue
Female66.5%
Male33.5%
Average age29.5
Estimated audience size5.9M
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the Lana Del Rey audience in United States
Age bracketShare%
16-2450%
25-3423%
35-4412%
45-549%
55+6%
Fig. 04

Worldwide distribution

24.8%

of the worldwide Lana Del Rey audience comes from United States.

Worldwide audience distribution share by country for Lana Del Rey
CountryShare
United States24.8%
Brazil10.4%
India5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Lana Del Rey fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~100K1.78×
02Massachusetts~200K1.28×
03California~900K1.27×
04Arizona~200K1.19×
05Washington~200K1.13×
06Missouri~100K1.13×
07Texas~400K1.11×
08New York~400K1.11×
09Georgia~200K1.11×
10Utah~60K1.10×
11Oregon~80K1.09×
12Washington, District of Columbia~10K1.09×
13Alabama~100K1.08×
14Connecticut~70K1.06×
15Rhode Island~20K1.06×
16Kentucky~80K1.03×
17Tennessee~100K1.02×
18Oklahoma~70K1.02×
19New Hampshire~20K1.02×
20New Jersey~200K1.01×
21Nevada~60K1.01×
22Florida~400K1.00×
23Illinois~200K1.00×
24Virginia~200K1.00×
25Colorado~100K0.99×
26Alaska~10K0.99×
27Idaho~30K0.98×
28Pennsylvania~200K0.97×
29North Carolina~200K0.95×
30Arkansas~50K0.95×
31Maine~20K0.95×
32South Carolina~90K0.94×
33New Mexico~40K0.94×
34Vermont~10K0.94×
35Ohio~200K0.93×
36Minnesota~90K0.93×
37Nebraska~30K0.93×
38Kansas~50K0.92×
39Michigan~200K0.91×
40Maryland~100K0.90×
41Indiana~100K0.89×
42Iowa~50K0.89×
43Mississippi~50K0.89×
44West Virginia~30K0.88×
45Montana~20K0.88×
46Wisconsin~90K0.85×
47South Dakota~10K0.84×
48North Dakota~10K0.84×
49Hawaii~20K0.83×
50Delaware~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Lana Del Rey, United States
0.76×1.00×1.78×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Lana Del Rey audience vs. the country average
#·InterestCategoryAffinity×
01Avril LavigneMusic & Radio13.61×
02SiaMusic & Radio12.89×
03Hailee SteinfeldMovies & TV11.99×
04LaufeyMusic & Radio11.73×
05Amy WinehouseMusic & Radio11.42×
06Jonas BrothersMusic & Radio10.58×
07Gwen StefaniMusic & Radio10.10×
08Madison BeerMusic & Radio10.07×
09Sabrina CarpenterMusic & Radio9.97×
10Zayn MalikMusic & Radio9.83×
11Lindsay LohanMovies & TV9.25×
12Benson BooneMusic & Radio8.59×
13DepopFashion & Accessoires8.45×
14Dua LipaMusic & Radio8.22×
15Whitney HoustonMusic & Radio8.11×
16Billie EilishMusic & Radio7.67×
17AngèleMusic & Radio6.66×
18Tate McRaeMusic & Radio6.01×
19Hilary DuffMovies & TV5.73×
20Michael JacksonMusic & Radio3.21×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Lana Del Rey audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Lana Del Rey audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.34×
Quality AwarenessPREMIUM1.11×
SustainabilityBALANCE1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Lana Del Rey audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.56×
PatriotismCONSERVATISM0.61×
Community OrientationOPEN0.68×
0×1.00× baseline2×
Appendix

Explore more audiences

More Pop audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Lana Del Rey over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/lana-del-rey-18823” · Methodology