Rascasse Audience Intelligence

Everlane Target Market in United States

Everlane has an estimated audience of 7.1M people in United States.

#558among brands in United States#259in Fashion & Accessoires

The average Everlane fan in United States is 35.5 years old, more female, and lives primarily in California.

Most fans live in California, New York, Massachusetts.

Top affinities include Princess Polly, Unique Gifts, Aritzia, with strongest over-indexing on Princess Polly (4.95× the country average).

Demographically, the Everlane audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Design Affinity, Sustainability.

The typical Everlane fan in United States is more female, around 35.5 years old, with strong Design Affinity tendencies and a notable affinity for Princess Polly.

Category: Fashion & Accessoires · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
7.1M
in United States
Gender
76.4%♀
23.6% male
Age
35.5
average years
Country rank
#5020
among all objects in United States
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Everlane

76.4% are female, 23.6% are male, average age 35.5.

Fig. 02

Gender split

76.4%
Female
23.6%
Male
Demographic split for Everlane audience in United States
MetricValue
Female76.4%
Male23.6%
Average age35.5
Estimated audience size7.1M
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Everlane audience in United States
Age bracketShare%
16-2430%
25-3422%
35-4419%
45-5416%
55+12%
Fig. 04

Worldwide distribution

71.7%

of the worldwide Everlane audience comes from United States.

Worldwide audience distribution share by country for Everlane
CountryShare
United States71.7%
Canada6.2%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Everlane customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~70K4.80×
02New York~1M2.93×
03Massachusetts~400K2.59×
04Washington~400K2.19×
05Vermont~30K2.08×
06California~1.5M2.02×
07Oregon~200K1.89×
08Maine~40K1.52×
09Virginia~200K1.34×
10Connecticut~100K1.27×
11New Jersey~200K1.26×
12Rhode Island~30K1.19×
13Colorado~100K1.18×
14Maryland~100K1.14×
15New Hampshire~30K1.09×
16Minnesota~100K1.07×
17Pennsylvania~300K1.04×
18Illinois~300K1.04×
19Montana~20K1.03×
20Hawaii~30K0.88×
21Utah~60K0.86×
22Alaska~10K0.81×
23North Carolina~200K0.78×
24Idaho~30K0.76×
25Wisconsin~90K0.75×
26Michigan~200K0.71×
27Texas~300K0.70×
28Delaware~10K0.67×
29New Mexico~30K0.66×
30Georgia~200K0.64×
31Tennessee~100K0.64×
32Ohio~200K0.63×
33Missouri~80K0.60×
34Arizona~90K0.57×
35Nebraska~20K0.57×
36Kansas~30K0.55×
37Iowa~40K0.53×
38Indiana~70K0.52×
39South Carolina~60K0.52×
40Nevada~40K0.52×
41North Dakota~9K0.52×
42South Dakota~9K0.50×
43Arkansas~30K0.48×
44Kentucky~40K0.47×
45Florida~200K0.46×
46West Virginia~20K0.45×
47Louisiana~40K0.44×
48Oklahoma~40K0.43×
49Alabama~40K0.41×
50Mississippi~20K0.35×
Fig. 06

Affinity by region

Affinity by region — Everlane, United States
0.35×1.00×4.80×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Everlane audience vs. the country average
#·InterestCategoryAffinity×
01Princess PollyFashion & Accessoires4.95×
02Unique GiftsShopping4.15×
03AritziaFashion & Accessoires4.10×
04Home decorating ideasHome & Garden3.50×
05Boho-chicFashion & Accessoires3.18×
06Diaper bagKids & Family3.06×
07Fashion NovaShopping3.04×
08Home DesignHome & Garden3.02×
09Home Interior DesignHome & Garden2.87×
10H.O.M.E.Home & Garden2.58×
11Healthy habitsHealth2.53×
12Infant clothingKids & Family2.50×
131080iTechnology & Electronics2.38×
14ChildbirthKids & Family2.29×
15NordstromShopping2.24×
16Harry PotterMovies & TV2.24×
17HomeGoodsHome & Garden2.18×
18Kohl'sShopping2.14×
19Louis VuittonFashion & Accessoires2.11×
20Target CorporationShopping1.60×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Everlane audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Everlane audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.04×
SustainabilityBALANCE1.51×
Pet OwnershipJOY1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Everlane audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.56×
PatriotismCONSERVATISM0.64×
Career OrientationPOWER0.67×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion & Accessoires audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Everlane over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/everlane-167474” · Methodology