BRANCHE
Audience Intelligence fuer Esports & Gaming. Verstehen Sie Gaming-Zielgruppen in einer Tiefe, die Sponsoring-, Content- und Monetarisierungsentscheidungen transformiert.
Industry
From sponsorship and creators to monetization — turn gaming behavior into commercial decisions.
The Challenge
Brands want to sponsor esports but can't prove audience overlap. Teams need to show sponsors that their fans actually buy their products. And gaming publishers struggle to position titles beyond core gamer demographics. The data exists in platforms — but nobody connects it to the brand and purchase behavior that sponsors care about. Play-time stats don't sell sponsorships. Audience overlap does. Gaming audiences are not defined by demographics — but by behavior, communities, and culture.
How Rascasse Helps
Understand not just who plays — but what else they care about and which brands fit.
Understand which brands truly match gaming audiences — based on real audience overlap and behavior, not assumptions.
Find creators and streamers that truly match your audience — not just reach, but cultural relevance and brand alignment.
Understand what drives gaming audiences — across genres, platforms, and communities.
In Aktion sehen
Brand Affinity Profile — what LoL fans actually buy and care about.
Brand Affinity Analysis
See which brands, products, and categories over-index among gaming audiences — the data sponsors actually need to see before signing a deal.
| Brand / Category | Affinity | Overlap |
|---|---|---|
|
Lo
Logitech Gaming Peripherals |
5.2x | 67% |
|
RB
Red Bull Energy Drinks |
4.1x | 58% |
|
Nk
Nike Sportswear |
2.8x | 42% |
|
Sp
Spotify Music Streaming |
3.6x | 54% |
Creator & Talent Fit
Matchen Sie Creators nach Zielgruppen-Psychografie und kultureller Relevanz — not follower counts. See who drives real engagement in your target segments.
| Creator | Audience Fit | Reach | Tier |
|---|---|---|---|
| GRGameReviewer_DE | 92% | 340K | Mid |
| TSTechSetup | 87% | 520K | Mid |
| MGMegaGamer | 61% | 4.2M | Top |
Audience Understanding
Jenseits der Spielzeit. Verstehen Sie Interessen, Lifestyle-Cluster, Medienkonsum, and brand affinities that define gaming communities.
Anwendungsfaelle
Bewerten Sie Sponsoring-Chancen basierend auf echtem Zielgruppen-Overlap. Wissen Sie genau, welche Fans zu Ihrer Marke passen Know exactly which fans match your brand — before signing.mdash; bevor Sie unterschreiben.
Identifizieren Sie Creators, die zu Ihrer Zielgruppe und Marke passen. Psychographic matching for partnerships that drive real impact.
Verstehen Sie, wie Ihre Marke in Gaming-Umgebungen passt. Wählen Sie Spiele und Communities mit der höchsten Affinität for your product category.
Launchen Sie Produkte basierend auf echter Zielgruppennachfrage und Verhalten. Profile who upgrades, who waits, and what messaging resonates — from casual to competitive.
Wichtige Leistungen fuer Gaming
Belegen Sie Zielgruppen-Overlap mit Gaming-Zielgruppen. Datengestützte Sponsoring-Entscheidungen, die über Zuschauerzahlen hinausgehen.
Learn moreFinden Sie den richtigen Gaming-Influencer für Ihre Marke. Matchen Sie nach Zielgruppen-Psychografie, nicht nach Follower-Zahlen.
Learn moreIdentifizieren Sie aufsteigende Esports-Talente und wachsende Gaming-Communities, bevor sie ihren Höhepunkt erreichen. Scouten Sie die nächste Generation.
Learn more