Rascasse Audience Intelligence

American Airlines Target Market in United States

American Airlines has an estimated audience of 65.8M people in United States.

#1among Airline in United States#11among brands in United States#17in Travel & Leisure

The average American Airlines fan in United States is 44.9 years old, balanced, and lives primarily in Florida.

By number of fans, American Airlines ranks #1 among the 258 objects in Airline in United States — 80.2× the group median.

Its fans are 4.5 years older than the group average of 40.4.

Women make up 52.4% of the fan base, 1.1 percentage points more than the group average.

Compared with the other 257 objects in Airline, American Airlines fans stand out for their interest in Adam Schiff, Ivanka Trump and Lindsey Graham.

Most fans live in Florida, California, Texas.

Top affinities include Adam Schiff, Ivanka Trump, Lindsey Graham, with strongest over-indexing on Adam Schiff (3.68× the country average).

Demographically, the American Airlines audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Quality Awareness, Spirituality.

The typical American Airlines fan in United States is balanced, around 44.9 years old, with strong Quality Awareness tendencies and a notable affinity for Adam Schiff.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
65.8M
in United States
Gender
52.4%♀
47.6% male
Age
44.9
average years
Country rank
#223
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of American Airlines

52.4% are female, 47.6% are male, average age 44.9.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for American Airlines audience in United States
MetricValue
Female52.4%
Male47.6%
Average age44.9
Estimated audience size65.8M
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the American Airlines audience in United States
Age bracketShare%
16-2411%
25-3415%
35-4418%
45-5426%
55+31%
Fig. 04

Worldwide distribution

74.9%

of the worldwide American Airlines audience comes from United States.

Worldwide audience distribution share by country for American Airlines
CountryShare
United States74.9%
Brazil2.0%
United Kingdom1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

American Airlines customers by region in United States
#RegionReachAffinity×
01Arizona~3M2.05×
02North Carolina~4M1.84×
03Florida~7M1.66×
04Washington, District of Columbia~200K1.62×
05Delaware~300K1.59×
06South Carolina~1.5M1.50×
07Texas~6.5M1.41×
08Pennsylvania~3.5M1.39×
09Illinois~3M1.28×
10Oklahoma~900K1.19×
11New Mexico~500K1.19×
12Hawaii~300K1.14×
13Arkansas~700K1.12×
14Virginia~2M1.11×
15Tennessee~1.5M1.08×
16Maine~300K1.05×
17Iowa~600K1.04×
18Louisiana~900K1.03×
19Nevada~700K1.03×
20Vermont~100K1.03×
21Rhode Island~200K1.00×
22Missouri~1M0.98×
23New York~4M0.97×
24Kansas~600K0.97×
25Massachusetts~1.5M0.96×
26Connecticut~700K0.95×
27New Hampshire~200K0.93×
28Maryland~1M0.92×
29Nebraska~400K0.92×
30Alaska~100K0.91×
31Indiana~1M0.90×
32New Jersey~1.5M0.88×
33Wisconsin~1M0.88×
34California~6.5M0.86×
35Alabama~800K0.86×
36Ohio~2M0.83×
37Kentucky~700K0.83×
38Mississippi~500K0.81×
39Colorado~900K0.79×
40South Dakota~100K0.78×
41Idaho~300K0.70×
42Montana~100K0.69×
43North Dakota~100K0.67×
44Oregon~500K0.65×
45Michigan~1.5M0.63×
46Utah~400K0.62×
47Georgia~1.5M0.61×
48Washington~900K0.60×
49West Virginia~200K0.53×
50Minnesota~600K0.52×
Fig. 06

Affinity by region

Affinity by region — American Airlines, United States
0.52×1.00×2.05×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the American Airlines audience vs. the country average
#·InterestCategoryAffinity×
01Adam SchiffPolitics & Society3.68×
02Ivanka TrumpPolitics & Society3.59×
03Lindsey GrahamPolitics & Society3.52×
04WWE Hall of FameSports3.40×
05Beauty pageantBeauty & Wellness3.05×
06Opinion pollNews2.97×
07Gateway PunditNews2.86×
08Joe BidenPolitics & Society2.70×
09Medicare (United States)Health2.61×
107-ElevenShopping2.59×
11Melania TrumpPolitics & Society2.58×
12United AirlinesTravel & Leisure2.33×
13LibertarianismPolitics & Society2.32×
14RetirementBusiness & Career2.30×
15Old agePolitics & Society2.28×
16CBS NewsMovies & TV2.09×
17United States SenatePolitics & Society2.06×
18Hispanic culturePolitics & Society1.96×
19QueensTravel & Leisure1.91×
20CNNMovies & TV1.53×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the American Airlines audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the American Airlines audience vs. the country average · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.45×
SpiritualityBALANCE1.09×
IndividualismJOY1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the American Airlines audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
Urban LifestyleOPEN0.76×
Early Adopter MentalityPOWER0.76×
0×1.00× baseline2×
Appendix

Explore more audiences

More Airline audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in American Airlines over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/american-airlines-5664” · Methodology