Rascasse Audience Intelligence

IndyCar Fan Demographics in United States

IndyCar has an estimated audience of 3.4M people in United States.

#114among events in United States#820in Sports

The average IndyCar fan in United States is 42.7 years old, more male, and lives primarily in Indiana.

Interest is seasonal: March, May and June account for 42% of the year's searches, December is the quietest month.

Most fans live in Indiana, California, Florida.

Top affinities include Max Verstappen, Greg Biffle, Hand tool, with strongest over-indexing on Max Verstappen (17.32× the country average).

Demographically, the IndyCar audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Need for Security.

The typical IndyCar fan in United States is more male, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Max Verstappen.

Category: Sports · Type: Event

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3.4M
in United States
Gender
25.9%♀
74.1% male
Age
42.7
average years
Country rank
#9221
among all objects in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of IndyCar fans

25.9% are female, 74.1% are male, average age 42.7.

Fig. 02

Gender split

25.9%
Female
74.1%
Male
Demographic split for IndyCar audience in United States
MetricValue
Female25.9%
Male74.1%
Average age42.7
Estimated audience size3.4M
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the IndyCar audience in United States
Age bracketShare%
16-2416%
25-3417%
35-4417%
45-5421%
55+29%
Fig. 04

Worldwide distribution

51.4%

of the worldwide IndyCar audience comes from United States.

Worldwide audience distribution share by country for IndyCar
CountryShare
United States51.4%
Poland7.6%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

IndyCar fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~400K5.84×
02Wisconsin~100K2.18×
03Iowa~50K1.71×
04Ohio~200K1.65×
05Michigan~100K1.43×
06Illinois~200K1.28×
07Missouri~70K1.12×
08North Carolina~100K1.09×
09Oregon~50K1.09×
10Pennsylvania~100K1.07×
11Kentucky~50K1.05×
12Arizona~80K1.03×
13Tennessee~70K1.03×
14Florida~200K1.02×
15Nebraska~20K1.02×
16Connecticut~40K0.99×
17Maine~10K0.98×
18Colorado~50K0.94×
19Alabama~50K0.94×
20Nevada~30K0.94×
21Idaho~20K0.94×
22Virginia~80K0.91×
23Minnesota~50K0.91×
24California~400K0.90×
25New Mexico~20K0.90×
26South Carolina~50K0.88×
27Kansas~30K0.86×
28Texas~200K0.85×
29West Virginia~20K0.85×
30Washington, District of Columbia~6K0.84×
31New Hampshire~10K0.83×
32South Dakota~7K0.81×
33Washington~60K0.79×
34Oklahoma~30K0.79×
35North Dakota~6K0.79×
36Montana~8K0.77×
37Utah~20K0.74×
38Delaware~7K0.73×
39Alaska~5K0.72×
40Georgia~80K0.71×
41Vermont~5K0.70×
42New Jersey~60K0.67×
43Maryland~40K0.67×
44New York~100K0.64×
45Arkansas~20K0.64×
46Massachusetts~40K0.60×
47Rhode Island~6K0.60×
48Louisiana~30K0.58×
49Mississippi~20K0.55×
50Hawaii~8K0.55×
Fig. 06

Affinity by region

Affinity by region — IndyCar, United States
0.55×1.00×5.84×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the IndyCar audience vs. the country average
#·InterestCategoryAffinity×
01Max VerstappenSports17.32×
02Greg BiffleSports9.47×
03Hand toolHome & Garden6.66×
04MachiningBusiness & Career5.85×
05Auto maintenanceCars & Mobility5.45×
06Mass productionBusiness & Career4.84×
07MenardsHome & Garden4.83×
08Planned maintenanceBusiness & Career4.33×
09General MotorsCars & Mobility4.10×
10Used carCars & Mobility3.82×
11Fishing reelSports3.69×
12Freight transportCars & Mobility3.48×
13AutoZoneCars & Mobility3.36×
14TexasTravel & Leisure2.58×
15U.S. stateTravel & Leisure2.20×
16TelevisionsTechnology & Electronics1.95×
17Video gamesGames1.90×
18CleverMusic & Radio1.82×
19Online shoppingShopping1.75×
20BusinessBusiness & Career1.66×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the IndyCar audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the IndyCar audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.12×
Need for SecurityCONSERVATISM1.96×
Family OrientationCONSERVATISM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the IndyCar audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.56×
ExtroversionTHRILL0.64×
CreativityOPEN0.66×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sports audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in IndyCar over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/indycar-60370” · Methodology