A data profile of the people who buy, follow and care about Jaw in Austria — modelled from more than twelve digital signal sources. Jaw has an estimated audience of 98,994 people in Austria.
The average Jaw fan in Austria is 44.0 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Styria.
Top brand affinities include Billa (supermarket), MSN, Lidl, with strongest over-indexing on Billa (supermarket) (1.73× the country average).
Demographically, the Jaw audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Jaw fan in Austria is more female, around 44.0 years old, with strong Quality Awareness tendencies and a notable affinity for Billa (supermarket).
The key figures that characterise the Jaw profile in Austria.
57.0% are female, 43.0% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 44.0 |
| Estimated audience size | 98,994 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 27% | |
| 50+ | 30% |
of the worldwide Jaw audience comes from Austria.
| Country | Share |
|---|---|
| Germany | 14.0% |
| United States | 11.6% |
| Japan | 6.1% |
Where the Jaw audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Styria | ~10K | 1.15× | |
| 02 | Tyrol | ~7K | 1.07× | |
| 03 | Carinthia (state) | ~5K | 1.04× | |
| 04 | Lower Austria | ~10K | 1.01× | |
| 05 | Vorarlberg | ~4K | 1.01× | |
| 06 | Upper Austria | ~10K | 1.00× | |
| 07 | Burgenland | ~2K | 0.94× | |
| 08 | Vienna | ~20K | 0.93× | |
| 09 | Salzburg | ~6K | 0.89× |
The strongest cross-interests of the Jaw audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MSN | News | 5.19× | ||
| 02 | Howard Carpendale | Music & Radio | 5.19× | ||
| 03 | Nik P. | Music & Radio | 5.19× | ||
| 04 | Maite Kelly | Music & Radio | 4.75× | ||
| 05 | Miele | Home & Garden | 4.25× | ||
| 06 | Dentistry | Business & Career | 3.29× | ||
| 07 | Schlager music | Music & Radio | 2.27× | ||
| 08 | TK Maxx | Shopping | 2.01× | ||
| 09 | Hornbach | Shopping | 1.88× | ||
| 10 | Internet & Social Media | 1.84× | |||
| 11 | Politics | Politics & Society | 1.83× | ||
| 12 | Austrian Airlines | Travel & Leisure | 1.80× | ||
| 13 | Deichmann | Shopping | 1.80× | ||
| 14 | Toys | Games | 1.74× | ||
| 15 | Billa (supermarket) | Shopping | 1.73× | ||
| 16 | Lidl | Shopping | 1.66× | ||
| 17 | Desserts | Food & Beverages | 1.66× | ||
| 18 | Lindsey Vonn | Sports | 1.64× | ||
| 19 | Hobby | Home & Garden | 1.62× | ||
| 20 | EBay | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.92× | |
| Early Adopter Mentality | POWER | 1.69× | |
| Career Orientation | POWER | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.36× | |
| Luxury Orientation | PREMIUM | 0.76× | |
| Individualism | JOY | 0.79× |
Jaw has an estimated audience of 98,994 people in Austria, concentrated in Vienna and Lower Austria.
57.0% of Jaw fans are female, 43.0% are male, with an average age of 44.0 years.
Jaw fans show strongest brand affinity for Billa (supermarket) (1.73×), MSN (5.19×), and Lidl (1.66×) over the country average.
Jaw fans in Austria are most concentrated in Vienna (reach ~20K), Lower Austria (reach ~10K), and Styria (reach ~10K). These three regions account for the largest share of the active audience.
Beyond Jaw itself, the audience over-indexes on MSN (5.19×), Lidl (1.66×), WhatsApp (1.84×), and Austrian Airlines (1.8×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Jaw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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