A data profile of the people who buy, follow and care about Maje in Austria — modelled from more than twelve digital signal sources. Maje has an estimated audience of 67,925 people in Austria.
The average Maje fan in Austria is 34.1 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Billa (supermarket), COS, IKEA, with strongest over-indexing on Billa (supermarket) (1.98× the country average).
Demographically, the Maje audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Maje fan in Austria is more female, around 34.1 years old, with strong Mindfulness tendencies and a notable affinity for Billa (supermarket).
The key figures that characterise the Maje profile in Austria.
74.5% are female, 25.5% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 74.5% |
| Male | 25.5% |
| Average age | 34.1 |
| Estimated audience size | 67,925 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 27% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Maje audience comes from Austria.
| Country | Share |
|---|---|
| France | 20.7% |
| United States | 10.6% |
| Italy | 10.5% |
Where the Maje audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~20K | 1.81× | |
| 02 | Tyrol | ~5K | 1.15× | |
| 03 | Salzburg | ~5K | 1.08× | |
| 04 | Vorarlberg | ~2K | 1.02× | |
| 05 | Burgenland | ~2K | 0.92× | |
| 06 | Lower Austria | ~8K | 0.88× | |
| 07 | Carinthia (state) | ~3K | 0.87× | |
| 08 | Styria | ~7K | 0.84× | |
| 09 | Upper Austria | ~7K | 0.83× |
The strongest cross-interests of the Maje audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Veja Sneakers | Fashion & Accessoires | 7.91× | ||
| 02 | COS | Shopping | 6.88× | ||
| 03 | Decoration | Home & Garden | 3.74× | ||
| 04 | Tyrol (state) | Travel & Leisure | 2.24× | ||
| 05 | Handicraft | Home & Garden | 2.24× | ||
| 06 | FIFA World Cup | Sports | 2.08× | ||
| 07 | Billa (supermarket) | Shopping | 1.98× | ||
| 08 | H&M | Shopping | 1.95× | ||
| 09 | IKEA | Home & Garden | 1.67× | ||
| 10 | Food | Food & Beverages | 1.66× | ||
| 11 | Lidl | Shopping | 1.65× | ||
| 12 | Pets | Pets & Animals | 1.65× | ||
| 13 | Reading | Literature | 1.61× | ||
| 14 | Entertainment | Movies & TV | 1.60× | ||
| 15 | Outdoor recreation | Sports | 1.59× | ||
| 16 | Politics and social issues | Politics & Society | 1.58× | ||
| 17 | Sports | Sports | 1.57× | ||
| 18 | Food and drink | Food & Beverages | 1.56× | ||
| 19 | Arts and music | Arts & Culture | 1.55× | ||
| 20 | Live events | Music & Radio | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.97× | |
| Design Affinity | PREMIUM | 1.80× | |
| Sustainability | BALANCE | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.41× | |
| Need for Security | CONSERVATISM | 0.70× | |
| Career Orientation | POWER | 0.76× |
Maje's target market in Austria covers an estimated 67,925 people, concentrated in Vienna and Lower Austria.
74.5% of the Maje audience are female, 25.5% are male, with an average age of 34.1 years.
Maje fans show strongest brand affinity for Billa (supermarket) (1.98×), COS (6.88×), and IKEA (1.67×) over the country average.
Maje fans in Austria are most concentrated in Vienna (reach ~20K), Lower Austria (reach ~8K), and Upper Austria (reach ~7K). These three regions account for the largest share of the active audience.
Beyond Maje itself, the audience over-indexes on COS (6.88×), IKEA (1.67×), FIFA World Cup (2.08×), and Lidl (1.65×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Maje. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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