A data profile of the people who buy, follow and care about MotoGP in Austria — modelled from more than twelve digital signal sources. MotoGP has an estimated audience of 1,370,180 people in Austria.
The average MotoGP fan in Austria is 37.2 years old, more male, and lives primarily in Upper Austria.
The audience is concentrated in Upper Austria, Styria, Vienna.
Top brand affinities include Motorcycle accessories, Motorcycle helmet, Nürburgring, with strongest over-indexing on Motorcycle accessories (6.27× the country average).
Demographically, the MotoGP audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical MotoGP fan in Austria is more male, around 37.2 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle accessories.
The key figures that characterise the MotoGP profile in Austria.
24.0% are female, 76.0% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 24.0% |
| Male | 76.0% |
| Average age | 37.2 |
| Estimated audience size | 1,370,180 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 16% |
Where the MotoGP audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Styria | ~200K | 1.31× | |
| 02 | Upper Austria | ~200K | 1.28× | |
| 03 | Vorarlberg | ~50K | 0.99× | |
| 04 | Burgenland | ~30K | 0.98× | |
| 05 | Lower Austria | ~200K | 0.96× | |
| 06 | Salzburg | ~90K | 0.95× | |
| 07 | Tyrol | ~80K | 0.90× | |
| 08 | Carinthia (state) | ~60K | 0.90× | |
| 09 | Vienna | ~200K | 0.73× |
The strongest cross-interests of the MotoGP audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Formula Two | Sports | 13.06× | ||
| 02 | Nürburgring | Sports | 7.72× | ||
| 03 | Mario Barth | Movies & TV | 6.96× | ||
| 04 | Motorcycle accessories | Cars & Mobility | 6.27× | ||
| 05 | Cruiser (motorcycle) | Cars & Mobility | 6.26× | ||
| 06 | Motorcycle helmet | Cars & Mobility | 5.87× | ||
| 07 | Marc Márquez | Sports | 5.05× | ||
| 08 | Touring motorcycle | Cars & Mobility | 5.03× | ||
| 09 | Custom motorcycle | Cars & Mobility | 5.01× | ||
| 10 | Mercedes AMG Petronas F1 | Sports | 4.25× | ||
| 11 | Michael Schumacher | Sports | 3.08× | ||
| 12 | Max Verstappen | Sports | 2.78× | ||
| 13 | Mikaela Shiffrin | Sports | 2.61× | ||
| 14 | MotoGP | Sports | 2.51× | ||
| 15 | Extreme sport | Sports | 2.28× | ||
| 16 | Transfermarkt | Sports | 2.21× | ||
| 17 | Motorcycles | Cars & Mobility | 2.06× | ||
| 18 | FC Bayern Munich | Sports | 1.97× | ||
| 19 | Lindsey Vonn | Sports | 1.67× | ||
| 20 | Formula One | Sports | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.84× | |
| Risk Appetite | THRILL | 1.41× | |
| Need for Security | CONSERVATISM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.71× | |
| Quality Awareness | PREMIUM | 0.71× | |
| Mindfulness | BALANCE | 0.72× |
MotoGP has an estimated audience of 1,370,180 people in Austria, concentrated in Upper Austria and Styria.
24.0% of MotoGP fans are female, 76.0% are male, with an average age of 37.2 years.
MotoGP fans show strongest brand affinity for Motorcycle accessories (6.27×), Motorcycle helmet (5.87×), and Nürburgring (7.72×) over the country average.
MotoGP fans in Austria are most concentrated in Upper Austria (reach ~200K), Styria (reach ~200K), and Vienna (reach ~200K). These three regions account for the largest share of the active audience.
Beyond MotoGP itself, the audience over-indexes on Motorcycle helmet (5.87×), Nürburgring (7.72×), Custom motorcycle (5.01×), and Cruiser (motorcycle) (6.26×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for MotoGP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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