Rascasse Audience Intelligence

Paramount Pictures Target Market in United States

Paramount Pictures has an estimated audience of 17K people in United States.

#14039among brands in United States#18515in Movies & TV

The average Paramount Pictures fan in United States is 41.5 years old, balanced, and lives primarily in California.

Most fans live in California, New York, Texas.

Top affinities include Microsoft Azure, 10 Things I Hate About You (TV series), Kings (U.S. TV series), with strongest over-indexing on Microsoft Azure (57.23× the country average).

Demographically, the Paramount Pictures audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Tradition, Social Media Usage.

The typical Paramount Pictures fan in United States is balanced, around 41.5 years old, with strong Tradition tendencies and a notable affinity for Microsoft Azure.

Category: Movies & TV · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
17K
in United States
Gender
47.4%♀
52.6% male
Age
41.5
average years
Country rank
#136493
among all objects in United States
Fig. 01

Search interest · 12-month trend

+70%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Paramount Pictures

47.4% are female, 52.6% are male, average age 41.5.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for Paramount Pictures audience in United States
MetricValue
Female47.4%
Male52.6%
Average age41.5
Estimated audience size17K
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Paramount Pictures audience in United States
Age bracketShare%
16-2415%
25-3420%
35-4420%
45-5422%
55+23%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Paramount Pictures audience comes from United States.

Worldwide audience distribution share by country for Paramount Pictures
CountryShare
India18.3%
Canada16.6%
Philippines8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Paramount Pictures customers by region in United States
#RegionReachAffinity×
01California~5K2.20×
02Maryland<1K1.49×
03Louisiana<1K1.44×
04Michigan<1K1.42×
05New York~1K1.38×
06Indiana<1K1.38×
07Nevada<1K1.29×
08New Jersey<1K1.19×
09Texas~1K1.15×
10Massachusetts<1K1.15×
11North Carolina<1K1.11×
12Connecticut<1K1.10×
13Florida~1K1.08×
14Georgia<1K1.08×
15Virginia<1K1.07×
16Arizona<1K1.06×
17Kentucky<1K1.01×
18New Mexico<1K1.01×
19Utah<1K1.00×
20Rhode Island<1K1.00×
21Mississippi<1K0.99×
22Hawaii<1K0.99×
23Ohio<1K0.98×
24Illinois<1K0.97×
25Tennessee<1K0.97×
26Vermont<1K0.97×
27Pennsylvania<1K0.96×
28Oregon<1K0.96×
29Maine<1K0.96×
30Montana<1K0.96×
31Washington<1K0.95×
32Oklahoma<1K0.95×
33Alabama<1K0.94×
34New Hampshire<1K0.93×
35Missouri<1K0.92×
36Arkansas<1K0.92×
37Idaho<1K0.92×
38South Carolina<1K0.91×
39North Dakota<1K0.91×
40Washington, District of Columbia<1K0.91×
41Minnesota<1K0.90×
42Iowa<1K0.90×
43South Dakota<1K0.90×
44West Virginia<1K0.89×
45Alaska<1K0.89×
46Delaware<1K0.87×
47Kansas<1K0.82×
48Wisconsin<1K0.79×
49Colorado<1K0.76×
50Nebraska<1K0.76×
Fig. 06

Affinity by region

Affinity by region — Paramount Pictures, United States
0.76×1.00×2.20×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Paramount Pictures audience vs. the country average
#·InterestCategoryAffinity×
01Microsoft AzureTechnology & Electronics57.23×
0210 Things I Hate About You (TV series)Movies & TV11.00×
03Kings (U.S. TV series)Movies & TV9.66×
04Internet Movie DatabaseMovies & TV9.35×
05John KrasinskiMovies & TV9.11×
06Bill SkarsgårdMovies & TV8.96×
07Emily BluntMovies & TV7.92×
08FandangoMovies & TV7.34×
09Application programming interfaceTechnology & Electronics7.32×
10Scary Movie (film series)Movies & TV6.93×
11Paramount PlusMovies & TV6.12×
12Rotten TomatoesMovies & TV5.77×
13Film studioMovies & TV4.73×
14Breakfast televisionMovies & TV4.10×
15T-MobileTechnology & Electronics3.40×
16Comedy moviesMovies & TV2.15×
17TelevisionsTechnology & Electronics1.93×
18FIFA World CupSports1.88×
19FIFA World Cup 2026Sports1.66×
20Donald TrumpPolitics & Society1.59×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Paramount Pictures audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Paramount Pictures audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.67×
Social Media UsageJOY1.49×
Convenience OrientationPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Paramount Pictures audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.94×
Healthy LifestyleBALANCE0.96×
Design AffinityPREMIUM1.01×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Paramount Pictures over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
medium gender data available, but no age data or fewer than 100,000 people; read demographics as a tendency

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/paramount-pictures-3735” · Methodology