A data profile of the people who buy, follow and care about Goat in Australia — modelled from more than twelve digital signal sources. Goat has an estimated audience of 1,895,492 people in Australia.
Goat has an estimated audience of 1,895,492 people in Australia. 58.0% are female, 42.0% are male, average age 43.5. Top brand affinities: Reddit, Wikipedia, Milk, Snapchat, Helicopter.
Top brand affinities include Reddit, Wikipedia, Milk, with strongest over-indexing on Reddit (1.58× the country average).
Demographically, the Goat audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Extroversion, Individualism.
The typical Goat fan in Australia is more female, around 43.5 years old, with strong Extroversion tendencies and a notable affinity for Reddit.
The key figures that characterise the Goat profile in Australia.
58.0% are female, 42.0% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 43.5 |
| Estimated audience size | 1,895,492 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 33% |
of the worldwide Goat audience comes from Australia.
| Country | Share |
|---|---|
| United States | 29.2% |
| United Kingdom | 5.3% |
| Italy | 4.0% |
The strongest cross-interests of the Goat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alpaca | Pets & Animals | 3.27× | ||
| 02 | John Deere | Cars & Mobility | 1.99× | ||
| 03 | Cashmere wool | Fashion & Accessoires | 1.96× | ||
| 04 | Kevin Costner | Movies & TV | 1.96× | ||
| 05 | Wikipedia | Internet & Social Media | 1.86× | ||
| 06 | Fencing | Sports | 1.84× | ||
| 07 | Kate Hudson | Movies & TV | 1.76× | ||
| 08 | Michael J. Fox | Movies & TV | 1.72× | ||
| 09 | Public security | Politics & Society | 1.67× | ||
| 10 | Jason Momoa | Movies & TV | 1.66× | ||
| 11 | Mongolia | Travel & Leisure | 1.63× | ||
| 12 | Habitat | Shopping | 1.62× | ||
| 13 | Bacon | Food & Beverages | 1.61× | ||
| 14 | Milk | Food & Beverages | 1.59× | ||
| 15 | Internet & Social Media | 1.58× | |||
| 16 | Snake | Pets & Animals | 1.58× | ||
| 17 | Google Earth | Internet & Social Media | 1.56× | ||
| 18 | Snapchat | Internet & Social Media | 1.53× | ||
| 19 | Helicopter | Cars & Mobility | 1.52× | ||
| 20 | Horse racing | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.21× | |
| Individualism | JOY | 1.13× | |
| Community Orientation | OPEN | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.75× | |
| Travelling | THRILL | 0.76× | |
| Quality Awareness | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Goat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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