A data profile of the people who buy, follow and care about Independent film in Australia — modelled from more than twelve digital signal sources. Independent film has an estimated audience of 2,728,653 people in Australia.
The average Independent film fan in Australia is 40.7 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
The key figures that characterise the Independent film profile in Australia.
59.0% are female, 41.0% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 40.7 |
| Estimated audience size | 2,728,653 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Independent film audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.7% |
| China | 7.2% |
| Japan | 7.1% |
Where the Independent film audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~30K | 1.10× | |
| 02 | Victoria | ~800K | 1.03× | |
| 03 | Tasmania | ~60K | 0.98× | |
| 04 | South Australia | ~200K | 0.97× | |
| 05 | Australian Capital Territory | ~60K | 0.96× | |
| 06 | New South Wales | ~900K | 0.95× | |
| 07 | Western Australia | ~300K | 0.94× | |
| 08 | Queensland | ~600K | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Independent film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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