A data profile of the people who buy, follow and care about Liquid in Australia — modelled from more than twelve digital signal sources. Liquid has an estimated audience of 1,913,448 people in Australia.
Liquid has an estimated audience of 1,913,448 people in Australia. 63.4% are female, 36.6% are male, average age 37.5. Top brand affinities: Non-alcoholic beverage, Cappuccino, Public security, Mineral water, Hypermarket.
Top brand affinities include Non-alcoholic beverage, Cappuccino, Public security, with strongest over-indexing on Non-alcoholic beverage (1.61× the country average).
Demographically, the Liquid audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Extroversion, Tradition.
The typical Liquid fan in Australia is more female, around 37.5 years old, with strong Extroversion tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Liquid profile in Australia.
63.4% are female, 36.6% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 37.5 |
| Estimated audience size | 1,913,448 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Liquid audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 5.2% |
| Brazil | 4.7% |
The strongest cross-interests of the Liquid audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Laundry detergent | Home & Garden | 1.90× | ||
| 02 | Mineral water | Food & Beverages | 1.89× | ||
| 03 | Medicinal plants | Health | 1.86× | ||
| 04 | Kat Von D | Beauty & Wellness | 1.71× | ||
| 05 | Coconut oil | Food & Beverages | 1.68× | ||
| 06 | Malt whisky | Food & Beverages | 1.62× | ||
| 07 | Convenience food | Food & Beverages | 1.62× | ||
| 08 | Non-alcoholic beverage | Food & Beverages | 1.61× | ||
| 09 | Gothic fashion | Fashion & Accessoires | 1.60× | ||
| 10 | Sandra Bullock | Movies & TV | 1.60× | ||
| 11 | Cadillac | Cars & Mobility | 1.59× | ||
| 12 | Bella Thorne | Movies & TV | 1.58× | ||
| 13 | Lip balm | Beauty & Wellness | 1.54× | ||
| 14 | Ryan Gosling | Movies & TV | 1.54× | ||
| 15 | Face powder | Beauty & Wellness | 1.54× | ||
| 16 | Public security | Politics & Society | 1.53× | ||
| 17 | Hypermarket | Shopping | 1.53× | ||
| 18 | Cappuccino | Food & Beverages | 1.52× | ||
| 19 | Nail salon | Beauty & Wellness | 1.52× | ||
| 20 | Flea market | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.29× | |
| Tradition | CONSERVATISM | 1.21× | |
| Convenience Orientation | PREMIUM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.78× | |
| Creativity | OPEN | 0.86× | |
| Family Orientation | CONSERVATISM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Liquid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.