A data profile of the people who buy, follow and care about Los Angeles in Australia — modelled from more than twelve digital signal sources. Los Angeles has an estimated audience of 3,329,951 people in Australia.
Los Angeles has an estimated audience of 3,329,951 people in Australia. 54.5% are female, 45.5% are male, average age 42.0. Top brand affinities: Wikipedia, Apple TV, Anne Hathaway, Pay television, Henry Cavill.
Top brand affinities include Wikipedia, Apple TV, Anne Hathaway, with strongest over-indexing on Wikipedia (1.84× the country average).
Demographically, the Los Angeles audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Los Angeles fan in Australia is balanced, around 42.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Los Angeles profile in Australia.
54.5% are female, 45.5% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 42.0 |
| Estimated audience size | 3,329,951 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Los Angeles audience comes from Australia.
| Country | Share |
|---|---|
| United States | 47.3% |
| United Kingdom | 4.4% |
| China | 3.6% |
The strongest cross-interests of the Los Angeles audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Travolta | Movies & TV | 2.22× | ||
| 02 | Michael J. Fox | Movies & TV | 2.20× | ||
| 03 | Anne Hathaway | Movies & TV | 2.17× | ||
| 04 | Henry Cavill | Movies & TV | 2.17× | ||
| 05 | Tom Hardy | Movies & TV | 2.17× | ||
| 06 | Keanu Reeves | Movies & TV | 2.17× | ||
| 07 | Ryan Gosling | Movies & TV | 2.17× | ||
| 08 | Ryan Reynolds | Movies & TV | 2.17× | ||
| 09 | Jason Statham | Movies & TV | 2.17× | ||
| 10 | Jennifer Lawrence | Movies & TV | 2.15× | ||
| 11 | Britney Spears | Music & Radio | 2.04× | ||
| 12 | Apple TV | Movies & TV | 1.94× | ||
| 13 | AC/DC | Music & Radio | 1.87× | ||
| 14 | Wikipedia | Internet & Social Media | 1.84× | ||
| 15 | Tom Cruise | Movies & TV | 1.82× | ||
| 16 | Virtual reality | Technology & Electronics | 1.76× | ||
| 17 | Hypermarket | Shopping | 1.68× | ||
| 18 | Pay television | Movies & TV | 1.64× | ||
| 19 | Internet celebrity | Internet & Social Media | 1.57× | ||
| 20 | Board games | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.36× | |
| Individualism | JOY | 1.24× | |
| Extroversion | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.71× | |
| DIY Mentality | THRILL | 0.71× | |
| Design Affinity | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Los Angeles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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