A data profile of the people who buy, follow and care about Newsagent's shop in Australia — modelled from more than twelve digital signal sources. Newsagent's shop has an estimated audience of 635,848 people in Australia.
Newsagent's shop has an estimated audience of 635,848 people in Australia. 53.1% are female, 46.9% are male, average age 42.6. Top brand affinities: Wikipedia, Jim Carrey, Keanu Reeves, Local news, Natalie Portman.
Top brand affinities include Wikipedia, Jim Carrey, Keanu Reeves, with strongest over-indexing on Wikipedia (3.8× the country average).
Demographically, the Newsagent's shop audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Newsagent's shop fan in Australia is balanced, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Newsagent's shop profile in Australia.
53.1% are female, 46.9% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 42.6 |
| Estimated audience size | 635,848 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 24% |
of the worldwide Newsagent's shop audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.7% |
| Brazil | 19.0% |
| Spain | 10.9% |
The strongest cross-interests of the Newsagent's shop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Keanu Reeves | Movies & TV | 4.24× | ||
| 02 | Natalie Portman | Movies & TV | 4.24× | ||
| 03 | Gerard Butler | Movies & TV | 4.24× | ||
| 04 | Cameron Diaz | Movies & TV | 4.24× | ||
| 05 | Katie Holmes | Movies & TV | 4.24× | ||
| 06 | Eva Mendes | Movies & TV | 4.24× | ||
| 07 | Jim Carrey | Movies & TV | 4.19× | ||
| 08 | Rachel McAdams | Movies & TV | 4.12× | ||
| 09 | Keira Knightley | Movies & TV | 4.03× | ||
| 10 | Wikipedia | Internet & Social Media | 3.80× | ||
| 11 | Kate Hudson | Movies & TV | 3.62× | ||
| 12 | Tom Selleck | Movies & TV | 3.43× | ||
| 13 | John Travolta | Movies & TV | 3.41× | ||
| 14 | Scarlett Johansson | Movies & TV | 3.11× | ||
| 15 | Ryan Gosling | Movies & TV | 3.09× | ||
| 16 | Public security | Politics & Society | 2.69× | ||
| 17 | Microwave oven | Home & Garden | 2.30× | ||
| 18 | Nicole Kidman | Movies & TV | 2.17× | ||
| 19 | Innovation | Business & Career | 1.86× | ||
| 20 | Local news | News | 1.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.61× | |
| Individualism | JOY | 1.51× | |
| Quality Awareness | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.70× | |
| Travelling | THRILL | 0.74× | |
| Mindfulness | BALANCE | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Newsagent's shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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