A data profile of the people who buy, follow and care about Rock (geology) in Australia — modelled from more than twelve digital signal sources. Rock (geology) has an estimated audience of 2,754,285 people in Australia.
Rock (geology) has an estimated audience of 2,754,285 people in Australia. Top brand affinities: Real property, Pizza, Blanket, Microwave oven, Window blind.
Top brand affinities include Real property, Pizza, Blanket, with strongest over-indexing on Real property (2.01× the country average).
The typical Rock (geology) fan in Australia shows strong DIY Mentality tendencies and a notable affinity for Real property.
The key figures that characterise the Rock (geology) profile in Australia.
| Metric | Value |
|---|---|
| Estimated audience size | 2,754,285 |
of the worldwide Rock (geology) audience comes from Australia.
| Country | Share |
|---|---|
| United States | 25.1% |
| United Kingdom | 5.0% |
| Taiwan | 3.5% |
The strongest cross-interests of the Rock (geology) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google News | News | 2.08× | ||
| 02 | Real property | Home & Garden | 2.01× | ||
| 03 | Sicily | Travel & Leisure | 1.99× | ||
| 04 | Rome | Travel & Leisure | 1.87× | ||
| 05 | Microwave oven | Home & Garden | 1.75× | ||
| 06 | Window blind | Home & Garden | 1.75× | ||
| 07 | Curtain | Home & Garden | 1.73× | ||
| 08 | Cartier | Fashion & Accessoires | 1.71× | ||
| 09 | Lush (company) | Beauty & Wellness | 1.66× | ||
| 10 | Pizza | Food & Beverages | 1.65× | ||
| 11 | Blanket | Home & Garden | 1.65× | ||
| 12 | Mineral water | Food & Beverages | 1.65× | ||
| 13 | Bed sheet | Home & Garden | 1.62× | ||
| 14 | Frying pan | Home & Garden | 1.62× | ||
| 15 | Quilt | Home & Garden | 1.58× | ||
| 16 | Fertilizer | Home & Garden | 1.57× | ||
| 17 | Futon | Home & Garden | 1.57× | ||
| 18 | West Elm | Home & Garden | 1.53× | ||
| 19 | Sofa bed | Home & Garden | 1.51× | ||
| 20 | Reuse | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.30× | |
| Tradition | CONSERVATISM | 1.23× | |
| Individualism | JOY | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.83× | |
| Pet Ownership | JOY | 0.85× | |
| Social Media Usage | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Rock (geology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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