A data profile of the people who buy, follow and care about Starlink in Australia — modelled from more than twelve digital signal sources. Starlink has an estimated audience of 2,182,544 people in Australia.
Starlink has an estimated audience of 2,182,544 people in Australia. 37.6% are female, 62.4% are male, average age 43.5. Top brand affinities: Tesla Motors, 5G, Broadband, Elon Musk, SpaceX.
Top brand affinities include Tesla Motors, 5G, Broadband, with strongest over-indexing on Tesla Motors (10.05× the country average).
Demographically, the Starlink audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.
The typical Starlink fan in Australia is more male, around 43.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tesla Motors.
The key figures that characterise the Starlink profile in Australia.
37.6% are female, 62.4% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 43.5 |
| Estimated audience size | 2,182,544 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 32% |
of the worldwide Starlink audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.6% |
| Brazil | 16.8% |
| Germany | 6.2% |
The strongest cross-interests of the Starlink audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 5G | Technology & Electronics | 15.04× | ||
| 02 | Tesla Motors | Cars & Mobility | 10.05× | ||
| 03 | Broadband | Technology & Electronics | 8.84× | ||
| 04 | SpaceX | Cars & Mobility | 6.56× | ||
| 05 | Elon Musk | Business & Career | 5.66× | ||
| 06 | Projectors | Technology & Electronics | 3.13× | ||
| 07 | Sustainable energy | Home & Garden | 2.93× | ||
| 08 | Mobile payment | Business & Career | 2.80× | ||
| 09 | Internet service provider | Technology & Electronics | 2.72× | ||
| 10 | Privacy policy | Technology & Electronics | 2.72× | ||
| 11 | Photovoltaics | Home & Garden | 2.71× | ||
| 12 | Innovation | Business & Career | 2.29× | ||
| 13 | Desktop computers | Technology & Electronics | 1.98× | ||
| 14 | Renewable energy | Business & Career | 1.93× | ||
| 15 | Home automation | Technology & Electronics | 1.91× | ||
| 16 | Wikipedia | Internet & Social Media | 1.89× | ||
| 17 | Telstra | Technology & Electronics | 1.72× | ||
| 18 | Online newspaper | News | 1.61× | ||
| 19 | Solar energy | Home & Garden | 1.60× | ||
| 20 | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.41× | |
| Indulgence | JOY | 1.33× | |
| Individualism | JOY | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.71× | |
| Creativity | OPEN | 0.72× | |
| Price Sensitivity | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Starlink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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